Emerging Platforms: Periscope and

Live Streaming’s Applications for Brands

Mallory Perkins - Walmart Senior Manager, Digital Strategy

@Mallory8

#powerofPR

What is

Creative + Technology + Media

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?

Our Twitter Accounts

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@WalmartNewsroom

@WalmartAction

@WalmartGiving

@WalmartToday

@Mallory8 #powerofPR

Experimentation

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Livestream

YouTube

Instagram

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Live Streaming

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What We’ve Done So Far

• YouTube Streams

• Sarah Evans

(@prsarahevans) Meerkat

at Shareholders

• Periscope at Fulfillment

Center Openings

• Periscope at TechCrunch

Hack Day

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How To

Periscope

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Download The App

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BEFORE:

• Scripts + storyboards

• FAQ document approved to respond

to comments

• Pre-promotion plan

• Check Internet connection, lighting &

sound

• Decide on title

• Secure content rights

• Automatic tweet box

Live Streaming

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DURING:

• Set the scene

• Move slowly and steadily (tripod)

• Watch engagement for cues

• Engage audience with questions

AFTER (24 HOURS):

• Download video

• Capture stats

• Review who joined

• Watch and critique

Live Streaming

Periscope Case Studies

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T-Mobile CEO

Patron Sneak Peek @CocaColaCo CEO

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General Electric Drones

Periscope Takeaways

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• Create Measurable Goals

• Test

• Provide Exclusive Content

• Capture Stats

• Prepare to Interact

• Use a Catchy Title

• Promote

• Watch the Hearts

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Thank you.

11 @Mallory8 #powerofPR