emerging social media platforms
TRANSCRIPT
Emerging Social Emerging Social
Media PlatformsMedia Platforms
……and how you can get in on the
and how you can get in on the funfun
Emer
ging
Soc
ial M
edia
Emer
ging
Soc
ial M
edia
While this is great for those looking for
While this is great for those looking for
fresh ideas, it can be frustrating for those
fresh ideas, it can be frustrating for those
who constantly feel behind the curve when
who constantly feel behind the curve when
it comes to what is currently popular.
it comes to what is currently popular.
Social media is constantly changing and
Social media is constantly changing and
providing users with new ways to
providing users with new ways to
express themselves, interact, and
express themselves, interact, and
engage.engage.
You finally thought you mastered
You finally thought you mastered
Facebook last week and now they are
Facebook last week and now they are
telling you that you need to follow
telling you that you need to follow
someone on Vine? You need to start
someone on Vine? You need to start
"snapping"? What's this, Westside
"snapping"? What's this, Westside
Story?Story? So, let's take a look at the emerging
So, let's take a look at the emerging
social media platforms that all of the
social media platforms that all of the
"cool kids" are talking about, who is
"cool kids" are talking about, who is
using them, how you can use them, and
using them, how you can use them, and
how you can get into the conversation.
how you can get into the conversation.
What is
What is
Periscope? Periscope?
☻ Live video streaming app from Twitter
☻ Vids accessible for 24 hours unless
deleted☻ Can save it to device and access via
web☻ Announce stream through tweet and
share location (both can be turned off)
Who
Use
s Per
iscop
e?
Who
Use
s Per
iscop
e?
☻ Teenagers. But, that’s the same with
any new platform☻ You can easily import new people to
follow from those you follow on Twitter
☻ If you don’t have any Twitter friends,
I’m sorry. But, you can still watch live
broadcasts from a map or live view.
☻ Brands are starting to use Periscope for
demos, Q&As, crowd sourcing, breaking
news, press conferences, live event feeds,
customer feedback and more…
How
can
you
get
How
can
you
get
invo
lved
with
in
volve
d wi
th
Peris
cope
?Pe
risco
pe?
☻ Connect with your Twitter account and
start watching some streams☻ Follow people from Twitter as Twitter
suggests right off the bat☻ Head to the “Map” and “List” view to
watch what’s going on around the country.
It’s a little weird and voyeuristic at first,
but interesting.
How can we use
How can we use
Periscope?Periscope?
☻ Some practical uses locally include
Q&As, live feeds of events or
presentations, crowdsourcing, and
breaking news
☻ You can test and experiment with your
own feeds
☻ If a local organization really wants to
have people involved, it’s going to require
additional advertising and social media
support
☻ Think outside the box. It’s a new
medium, which means many of the new
ideas haven’t even come up yet
What is
What is
Snapchat? Snapchat?
☻ Offers 24 hour decaying media
☻ Pics and limited length vids to share
publicly or just with fans/friends
☻ Can always save to your own device for
reposting (YouTube, Instagram, etc.)
☻ Variety of creative options for sharing
beyond simple pictures.
Themes/adverts/filters. STORIES!
Who
Use
s Sna
pcha
t?
Who
Use
s Sna
pcha
t?
☻ Take a guess! Teenagers. Seriously,
though, Snapchat has found a wide 20-35
audience☻ Many young professionals using it due
to the story element and fun themes and
filters☻Since the media is deleted in 24 hours
(but you can save it to your device) it
encourages repeated daily use
How
can
you
get
How
can
you
get
invo
lved
with
in
volve
d wi
th
Snap
chat
?Sn
apch
at?
☻ Sign up and let Snapchat scour your
address book for those already using the
app. Follow them and begin. ☻You can post pretty pictures like in
Instagram. ☻You can take short videos of your
commute while you say something witty to
the camera. ☻ You can put take a ninja like photo off
your boss and then put an emoji on his or
her face.
Snapchat story Snapchat story
examples
examples
How can we use
How can we use
Snapchat?Snapchat?
☻ Snapchat is a fun way to engage and
share by telling stories.
☻ Marketing campaigns similar to
GrubHub’s
☻ Show a process of a project by taking
pictures of each one and then making the
time they remain on screen in your story
short, effectively providing views with a fun
rundown on how you cooked dinner or how
you put together your model bi-plane or
something.
What is
What is
Video?? Video??
☻ It’s Instagram! But with 15 second
videos☻ The same fun you’ve experienced
sharing and viewing pictures
☻ Can always save easily and share
instantly to a variety of other social media
platforms☻ Filters are fun, but coming up with fun
content to fill only 15 seconds is a creative
challenge
Who
Use
s Ins
tagr
am
Who
Use
s Ins
tagr
am
Vide
o?Vi
deo?
☻ Teenagers? Sure. But, include them with
pretty much literally everyone else☻ Hobbyists to professionals. Kids to
seniors. Mom and pop shops to
corporations.☻ Almost literally everyone on social
media
How
can
you
get
How
can
you
get
invo
lved
with
in
volve
d wi
th
Inst
agra
m V
ideo
?
Inst
agra
m V
ideo
?
☻ You’re probably already on Instagram. If
you’re not, get on Instagram.☻ Instead of taking pics, take some vids
☻ Understand your audience and your
time constraint (15 seconds)☻ Explore hashtags to see what others
are doing #LehighValley #Lehigh
#PartyTime
business business
examples
examples
How can we use
How can we use
Video?Video?
☻ Come up with fun examples of what’s
going on in your business or organizational
environment
☻ OR, post something quick from a live
event where viewers will be more forgiving
if things are snipped off or if the sound
isn't that great.
☻ But, as always, and with any social
media account, interact with followers and
their comments and thank them for doing
so.
QUESTIONS?QUESTIONS?
@LVwithLOVEmedia
@LVwithLOVEmedia
Fb.com/LehighValleywithLoveMedia
Fb.com/LehighValleywithLoveMedia