emerging social networks

Emerging Social Networks Finding the Next Big Thing & Engaging Well From the Start Copyright @2011. Whole Foods Market IP, L.P. I Private & Confidential @natanyap Natanya Anderson, Director of Social Media, Whole Foods Market

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Finding the next big thing and engaging well from the start.

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Emerging Social Networks

Finding the Next Big Thing & Engaging Well From the Start

@natanyap

Natanya Anderson, Director of Social Media, Whole Foods Market

New social networks ≠ new resources

04/08/2023 3

But new social networks keep coming…

04/08/2023 4

TO ENGAGE OR NOT TO ENGAGE?A CHECKLIST

04/08/2023 5

Does it support my broader business objectives?

Awareness, Inc. State of Social Media, September, 2012

04/08/2023 6

Are my customers there?

@MDGAdvertising

04/08/2023 7

Can I connect and share in new or different ways?

04/08/2023 8

What is does it take to engage?

Moderation, community management

Frequency of Posting

Content and Storytelling

04/08/2023 9

BLEND IN AND MAKE FRIENDSA CHECKLIST

04/08/2023 10

Be a user first

04/08/2023 11

Celebrate others & ask for directions

04/08/2023 12

Think different, bigger, broader

04/08/2023 13

Don’t get attached to anything…except measurement

04/08/2023 14

Communities we’re exploring now

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