emerging social trends, technologies and tools, by jenny schmitt
DESCRIPTION
Jenny Schmitt Y'all Connect Presented by Alabama Power June 13, 2014 Birmingham, Alabama An exciting, fast-pace session focused on the top trends and the leading technologies and tools impacting the shifts in the social sphere. Based on newly released customer research and national industry reviews, you’ll gain insights into the three T’s to the benefit of your brand and your bottom line.TRANSCRIPT
EMERGING
TRENDS
TE
CH
NO
L OG
I ES
, T
OO
L S &
BE
HA
VI O
RS
@cloudspark#yallconnect
real-time
visual
mobile
integrated
personalized
LIVING IT
people don’t think in silos.
@cloudspark#yallconnect
tools and tech enable
people and behavior create
@cloudspark#yallconnect
3 timetrustconnectivity
@cloudspark#yallconnect
PERCEPT
ION O
F
TIME
TO
OL
S &
TE
CH
NO
LO
GI E
S H
AV
E S
HI F
TE
D A
SE
NS
E O
F T
I ME
@cloudspark#yallconnect
WHO D
O WE
TRUST
DO
I K
NO
W Y
OU
?
CONNECTIVIT
Y
MO
RE
TH
AN
YO
UR
SM
AR
TP
HO
NE
9 ½ T
RENDS
WH
Y? W
HY
NO
T .
@cloudspark#yallconnect
1. PRESUMERS
ST A
TU
S S
TO
RY
WI T
H A
N E
MO
TI O
NA
L RE
TU
RN
@cloudspark#yallconnect
PUSH, FUND, PROMOTE, SHARE
@cloudspark#yallconnect
EMERGIN
G TREN
DS presumers
clean slate
guilt-free consumption
sympathy pricing
more smart, less phone
nanny me
one-touch
internet of caring things
data as currency
the makers
2. CLE
AN SLA
TE
BRANDS
HE
RI T
AG
E I
S N
O L
ON
GE
R R
EQ
UI R
ED
@cloudspark#yallconnect
@cloudspark#yallconnect
@cloudspark#yallconnect
EMERGIN
G TREN
DS presumers
clean slate
guilt-free consumption
sympathy pricing
more smart, less phone
nanny me
one-touch
internet of caring things
data as currency
the makers
3. GUILT
-FREE
CONSUMPTIO
N
SO
CI A
L , E
CO
, F A
I R,
TR
AN
SP A
RE
NT
@cloudspark#yallconnect
@cloudspark#yallconnect
EMERGIN
G TREN
DS presumers
clean slate
guilt-free consumption
sympathy pricing
more smart, less phone
nanny me
one-touch
internet of caring things
data as currency
the makers
4. SYM
PATH
ETIC
PRIC
ING
I N T
HI S
EC
ON
OM
Y,
WE
AL L N
EE
D A
BR
EA
K
@cloudspark#yallconnect
@cloudspark#yallconnect
@cloudspark#yallconnect
@cloudspark#yallconnect
EMERGIN
G TREN
DS presumers
clean slate
guilt-free consumption
sympathy pricing
more smart, less phone
nanny me
one-touch
internet of caring things
data as currency
the makers
5. MORE S
MART, L
ESS
PHONE
Y OU
HO
L D Y
OU
R P
ER
SO
NA
L CO
MM
AN
D C
EN
TE
R
@cloudspark#yallconnect
IT’S A UNIVERSAL REMOTE
http://youtu.be/SU8PDySrKok
@cloudspark#yallconnect
IT’S A HUB OF PERSONAL HEALTH DATA
@cloudspark#yallconnect
A PORTABLE COMPUTER - EXTENDED
@cloudspark#yallconnect
EMERGIN
G TREN
DS presumers
clean slate
guilt-free consumption
sympathy pricing
more smart, less phone
nanny me
one-touch
internet of caring things
data as currency
the makers
6. NANNY
ME
RE
MI N
D M
E,
HE
L P M
E,
OR
GA
NI Z
E M
E
@cloudspark#yallconnect
@cloudspark#yallconnect
@cloudspark#yallconnect
@cloudspark#yallconnect
EMERGIN
G TREN
DS presumers
clean slate
guilt-free consumption
sympathy pricing
more smart, less phone
nanny me
one-touch
internet of caring things
data as currency
the makers
7. ONE T
OUCH
MA
KI N
G O
F MI N
DL E
SS
CO
NS
UM
PT
I ON
@cloudspark#yallconnect
@cloudspark#yallconnect
@cloudspark#yallconnect
@cloudspark#yallconnect
EMERGIN
G TREN
DS presumers
clean slate
guilt-free consumption
sympathy pricing
more smart, less phone
nanny me
one-touch
internet of caring things
data as currency
the makers
EMERGIN
G TREN
DS presumers
clean slate
guilt-free consumption
sympathy pricing
more smart, less phone
nanny me
one-touch
internet of caring things
data as currency
the makers
8. INTE
RNET OF
CARING
THIN
GS
CO
NN
EC
TI V
I TY
TH
AT
ME
ET
S B
AS
I C N
EE
DS
@cloudspark#yallconnect
NOT THE INTERNET OF THINGS
@cloudspark#yallconnect
WHAT DO CONSUMERS CARE ABOUT?
Physical health
Mental wellbeing
Safety and security
Connection to loved ones
@cloudspark#yallconnect
@cloudspark#yallconnect
@cloudspark#yallconnect
@cloudspark#yallconnect
@cloudspark#yallconnect
EMERGIN
G TREN
DS presumers
clean slate
guilt-free consumption
sympathy pricing
more smart, less phone
nanny me
one-touch
internet of caring things
data as currency
the makers
9. DAT
A IS T
HE NEW
CURRENCY
AN
D Y
OU
’ RE
TH
E B
AN
K
@cloudspark#yallconnect
@cloudspark#yallconnect
@cloudspark#yallconnect
EMERGIN
G TREN
DS presumers
clean slate
guilt-free consumption
sympathy pricing
more smart, less phone
nanny me
one-touch
internet of caring things
data as currency
the makers
9 ½. T
HE MAKERS
WE
VA
L UE
TH
E W
OR
K O
F HU
MA
N H
AN
DS
@cloudspark#yallconnect
EMERGIN
G TREN
DS presumers
clean slate
guilt-free consumption
sympathy pricing
more smart, less phone
nanny me
one-touch
internet of caring things
data as currency
the makers
WHAT
DO YO
U DO?
AC
TI O
NA
BL E
IN
F O >
IN
F O
@cloudspark#yallconnect
ASK ME A
NYTHIN
G
I M
I GH
T JU
S T AN
S WE R
.
@cloudspark#yallconnect
thank you.
jenny schmitt@cloudspark
jschmitt(at)cloudspark(dot)comlinkedin.com/in/
jennyrebeccaschmitt