emerging technologies transforming the $4tn insurance industry€¦ · startup landscape ....

CommerzVentures GmbH – confidential

CommerzVentures

Emerging Technologies Transforming the $4tn Insurance Industry A White Paper by CommerzVentures Frankfurt, March 07, 2016

1 CommerzVentures GmbH ‌ Frankfurt a.M. | March 07, 2016

CommerzVentures

This document has been created and published by CommerzVentures GmbH Disclaimer This document is for information purposes only and does not take into account specific circumstances of any recipient. The information contained herein does not constitute the provision of investment advice. It is not intended to be and should not be construed as a recommendation, offer or solicitation to acquire, or dispose of, any of the financial instruments, companies and/or securities mentioned in this document and will not form the basis or a part of any contract or commitment whatsoever. Investors should seek independent professional advice and draw their own conclusions regarding suitability of any transaction including the economic benefits, risks, legal, regulatory, credit, accounting and tax implications. The information in this document is based on public data obtained from sources believed by CommerzVentures to be reliable and in good faith, but no representations, guarantees or warranties are made by CommerzVentures with regard to accuracy, completeness or suitability of the data. CommerzVentures has not performed any independent review or due diligence of publicly available information regarding an unaffiliated reference asset or index. The opinions and estimates contained herein reflect the current judgement of the author(s) on the date of this document and are subject to change without notice. The opinions do not necessarily correspond to the opinions of CommerzVentures. CommerzVentures does not have an obligation to update, modify or amend this document or to otherwise notify a reader thereof in the event that any matter stated herein, or any opinion, projection, forecast or estimate set forth herein, changes or subsequently becomes inaccurate. This communication may contain trading ideas where CommerzVentures may trade in such financial instruments with customers or other counterparties. Any prices provided herein (other than those that are identified as being historical) are indicative only, and do not represent firm quotes as to either size or price. The past performance of financial instruments is not indicative of future results. No assurance can be given that any financial instrument or issuer described herein would yield favourable investment results. Any forecasts or price targets shown for companies and/or securities discussed in this document may not be achieved due to multiple risk factors including without limitation market volatility, sector volatility, corporate actions, the unavailability of complete and accurate information and/or the subsequent transpiration that underlying assumptions made by CommerzVentures or by other sources relied upon in the document were inapposite. Neither CommerzVentures nor any of its respective directors, officers or employees accepts any responsibility or liability whatsoever for any expense, loss or damages arising out of or in any way connected with the use of all or any part of this document. CommerzVentures may provide hyperlinks to websites of entities mentioned in this document, however the inclusion of a link does not imply that CommerzVentures endorses, recommends or approves any material on the linked page or accessible from it. CommerzVentures does not accept responsibility whatsoever for any such material, nor for any consequences of its use. The manner of distributing this document may be restricted by law or regulation in certain countries, including the United States. Persons into whose possession this document may come are required to inform themselves about and to observe such restrictions. By accepting this document, a recipient hereof agrees to be bound by the foregoing limitations. CommerzVentures GmbH is registered in the Commercial Register at Amtsgericht Frankfurt under the number HRB 99403.CommerzVenures GmbH is a subsidiary of Commerzbank AG. Commerzbank AG is supervised by both the German regulator, Bundesanstalt für Finanzdienstleistungsaufsicht (BaFin), Graurheindorfer Strasse 108, 53117 Bonn, Marie-Curie-Strasse 24-28, 60439 Frankfurt am Main and the European Central Bank, Sonnemannstrasse 20, 60314 Frankfurt am Main, Germany. © CommerzVentures GmbH 2016. All rights reserved.


CommerzVentures

About this White Paper

This white paper was compiled by CommerzVentures, the FinTech Venture Capital fund of Commerzbank.

Our goal is to give an overview of key technologies which we believe will transform the insurance industry. We hope to provide insights into their potential uses in the context of the insurance value chain.

We hope that this will allow readers to better assess the developments within the space.

We identified the top 50 startups in the industry. Contact us via [email protected] if you believe you should be one of them.


CommerzVentures

Executive Summary (1/2)

•  90 percent of all the data available worldwide was generated during the last two years. New technologies enabling the generation and acquisition of vast amounts of new data and powerful algorithms are about to transform the $4tn global insurance industry beyond recognition.

•  The entire insurance value chain will be transformed by technological innovations such as artificial intelligence, connected devices, drones, new payments, and the blockchain. Entirely new value propositions and distribution methods will be enabled.

•  There is a huge market for startups and incumbent insurers that embrace the new technologies.

•  Relative to the market’s size we feel confident that InsuranceTech startups should have absorbed twelve times more funding than they have thus far.


CommerzVentures

Executive Summary (2/2)

•  To capture this vast opportunity startups and incumbent insurers need to establish effective cooperation models, leveraging each party’s key strengths.

•  Effectively cooperating with startups may be the only way for incumbent insurers to fend off potential competitors such as Google, Amazon, Facebook and other non-traditional players.

•  By analyzing 500 InsuranceTech startups across the world, CommerzVentures identified 50 companies that are especially well positioned to drive innovation in insurance.

•  While one-third of these startups can be seen as disruptive to incumbent insurers, most enable existing insurers to harness technology. Thus, insurers have much to gain from fruitful collaboration with startups.


CommerzVentures

Contents

About CommerzVentures Our View on InsuranceTech Startup Landscape


CommerzVentures

  Worldwide investments in FinTech companies with a clear focus on financial return.

  Directly reports to the management board of the Commerzbank AG. Commerzbank’s CEO chairs the investment committee.

  Fast decision-making: Direct access to decision makers in all business units. Five deals completed in Year 1.

  Team with more than 25 years of experience in venture capital. Co-invested with Index, Kleiner Perkins, USV, Redpoint, Sequoia, A16z.

Announced investments

CommerzVentures at a glance


CommerzVentures

Company background

 HQ in Heidelberg

 Founded: 2013

 Series A funding from CommerzVentures, b-to-v, Acton Capital, Capnamic, Iris Capital and Partech.

 Operates in Germany. Works with 100+ insurance companies.

Product/service

  Mobile application offering digital management and optimization of consumers’ insurance policies across multiple providers.

  Free for consumers, receives brokerage fees from insurers.

Key innovations

  Easy and seamless integration of users’ insurance policies in the app.

  Automatically discovers potential savings and optimization of insurance coverage.

Our take-away

  User-friendly solution aiming to increase consumer interaction with the insurance product.

  Targets relatively underserved markets such as young professionals and first-time insurance seekers.

Insurance is one of our focus areas and GetSafe is our first investment in the space


CommerzVentures

Contents

About CommerzVentures Our View on InsuranceTech

1.  Market Opportunity 2.  Key Technologies Along the Value Chain 3.  Which Players Will Win?

Startup Landscape


CommerzVentures

InsuranceTech is one of the two major sectors within FinTech

Source: Swiss Re, McKinsey

•  Lending •  Retail Investments •  Capital Markets •  Payments/ FX •  Banking Infrastructure

•  Distribution •  Underwriting & Risk •  Claims Management •  Risk Capital & Investment

Management

FinTech

BankingTech InsuranceTech


CommerzVentures

Source: World Economic Forum: The Future of Financial Services

“The most imminent effects of disruption will be felt in the banking sector; however, the greatest impact of disruption is likely to be felt in the insurance sector”


CommerzVentures

Insurance represents the largest long-term opportunity in FinTech

Source: Swiss Re, McKinsey

Global revenue pools ($, bn)

Payments

Investment

Lending

Insurance

481

851

1,628

4,778


CommerzVentures

Insurance CEOs feel more vulnerable to technological disruption than other industries’ CEOs

Source: adapted from the PwC 2015 CEO Survey

Share of CEOs who see their industry vulnerable to disruption

Average of other major industries*

Banking & capital markets

Insurance

*automotive, retail, asset management, power & utilities, entertainment, pharma & lifescience, healthcare, and hospitality & leisure

60%

66%

73%


CommerzVentures

BankingTech InsuranceTech

Startup funding 2008-2015 ($ bn)

Relative to industry size, InsuranceTech has received 12 times less funding than BankingTech

Banking Insurance

Global revenue pool 2014 ($ tn)

3.7

4.7

Source: Swiss Re, McKinsey, Accenture, CB Insights, VentureScanner

41

4.6


CommerzVentures

We see four generic opportunities for InsuranceTech

Source: Core Innovation Capital, Swiss Re

$3.1tn

1

2

3

4

Nature of opportunity Relevant revenue pool

$0.9tn

$0.7tn

New, tech-enabled products and business models

Technologies to reduce risk/ number of claims

Innovative distribution channels

Lower cost of claims processing

HUGE


CommerzVentures

Contents



Startup Landscape


CommerzVentures

Five rapidly emerging technologies are transforming insurance

Blockchain New Payments

• Usually based on smartphones or card readers

• Allow quick mobile payments or money transfers without traditional banking

• A decentralized chain of timestamped data blocks

• Data is automatically validated and kept safe from alteration or tampering

Drones

•  Remote controlled or autonomous, unmanned vehicles

•  Allow efficient oversight of individual objects or large areas from a distance

Artificial Intelligence

• Systems that autonomously adapt to information and their environment

• Allows analyzing vast amounts of data from disparate systems through self learning algorithms

Connected Devices

•  Includes all Internet connected devices, i.e. wearables, smartphones, cars, household appliances, collecting personalized data

•  The collected data allows analytics and informed decision making


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New technologies will impact every aspect of the insurance value chain

Source: Adapted from SMA Research, Innovation and Emerging Technologies Survey 2015, n=147 insurance executives surveyed analysis, and own analysis

Strong Impact Moderate Impact

New Payments

Blockchain

Distribution

Underwriting & Risk

Claims Management

Risk Capital & Investment Management


Drones

Outside of this white paper’s scope: Rather related to asset management FinTechs

Connected Devices


CommerzVentures

Drones Connected Devices Data from web and internal sources

Connected devices and drones will provide new data sources for the technologies transforming insurance

Claims Management

Underwriting & Risk Distribution

•  Real-time •  At point of demand •  Triggered by rules or

consumer intent

•  Highly personalised products •  Dynamic behaviour-based

pricing •  Built-in-risk reduction

•  Faster, lower cost processes •  Less fraud, •  Improved customer

experience

Low cost, high performance computing

Data Low cost hardware

New Payments


Blockchain


CommerzVentures

Contents


1.  Market Opportunity 2.  Key Technologies Along the Value Chain

I.  Artificial Intelligence II.  Connected Devices III.  Drones IV.  New Payments V.  Blockchain

3. Which Players Will Win? Startup Landscape


CommerzVentures

Predictive analytics goes a step further, extrapolating trends to predict the future

Artificial intelligence offers customer-centric use cases in insurance distribution

Insurance use cases Technological capabilities

• Determining over which channel customers are most responsive and can best be reached

• Deepening of customer relationships, through KYC initiatives and personalized contact

• Evaluating expansion targets and better preparing new market entries

Artificial Intelligence allows effective analysis of vast amounts of data to gain new insights

• Matching different types of insurance to create holistic insurance portfolios and automatically suggesting new insurance policies to clients

• Effective determination of cross-selling opportunities for proprietary or third party goods and services


Underwriting & Risk

Claims Management Distribution



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Artificial intelligence offers various risk-reducing use cases in underwriting and risk


• Assessing individualized data to improve risk models o  Reducing capital set aside for future claims o  Individualizing all customer insurance aspects

• Forming customer portfolios with negative risk correlation • Analysis of internal procedures to speed up processes and reduce costs


• Providing customers with individualized plans and strategies to reduce risk

• Helping third parties, such as doctors, combat risks before they even emerge

Artificial Intelligence Risk Capital

& Investment Management

Underwriting & Risk



CommerzVentures

Artificial intelligence reduces costs and fraud cases in claims management


• Analyzing fraud patterns and similarities to assess which claims are likely to be fraudulent

• Efficient comparison of contractor quality and price • Better interaction between customers and automated communication systems (bots)



• Predicting when and where claims are likely to emerge, allowing more efficient capital allocation and payouts

• Automatic intelligent suggestions to clients during the claim filing process

Artificial Intelligence Risk Capital

& Investment Management

Underwriting & Risk



CommerzVentures

Contents




3.  Which Players Will Win? Startup Landscape


CommerzVentures

Connected devices enable new business models and communication channels in insurance distribution


• New business models, such as usage-based vehicle insurance, become possible new offerings

• Winning low-risk customer segments with rewards for “good behavior”

• Better insights into customer behavior and their attitudes towards their insurer

Continuous measurement of individual data from customers and their belongings (such as consumer electronics or cars)

Seamless, detailed, continuous communication and interaction with the insurer

• Push contextual insurance offerings to customers, especially relevant for short-term instant insurance

• Offer new product bundles that combine insurance and subsidized connected devices, to win over tech-fascinated customer segments, such as millennials


Underwriting & Risk


Connected Devices


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Connected devices can help to improve models, decrease risks, and create new products


• More precise and personalized risk models • Personalized data allows insights as to how customers can reduce risks

• Reduction of risks as devices prevent negative occurrences, e.g. an internet-connected door detecting robberies

• Giving customers tools to measure and improve their health or uphold the performance of their belongings, on a continuous real-time basis

• Creating products that are an integral part of customers’ lives


Underwriting & Risk


Connected Devices


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Connected devices can reduce fraud, while improving customer experience in claims management


• Automated activation or validation of claims • Existing fraud detection capabilities are improved and the basis for new fraud detection capabilities is established

• Mobile-enabled claim activation and data input


Underwriting & Risk


Connected Devices


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Contents






CommerzVentures

Efficient assessment of large areas or individual objects without human proximity being necessary

Drones reduce costs and add efficiency in underwriting and risk

Insurance use cases Technological capability

• Substitute human with drone visits, for quicker, more precise, and less costly underwriting inspections

• Using drones to provide data on a continuous basis to allow for more precise analyses and predictions


Underwriting & Risk


Drones


CommerzVentures

Efficient assessment of large areas or individual objects without human proximity being necessary

Drones improve capabilities while reducing costs in claims management


• Substitute human with drone visits, for quicker, more precise, and less costly claim inspections

• Increase inspections of lower-value items that would not have been inspected previously, to reduce fraud

• Improved capabilities and reduced costs in post-catastrophe claims settlement

• Decreased dependence on contractors’ assessments of lower-value claims

Drones Risk Capital & Investment Management

Underwriting & Risk



CommerzVentures

Contents



I.  Artificial Intelligence II.  Connected Devices III.  Drones IV.   New Payments V.  Blockchain



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Instant mobile payments with a cost structure that makes transfers of minimal sums possible

New payments enable new business models and expansion into new markets


• Expansion into and increased offerings in, emerging and frontier markets as well as among the underinsured in developed markets, as lower payment costs and payments of smaller sums make these markets viable

• New business models such as short-term instant insurance

• Insurance sales with connected devices as sales channels


Underwriting & Risk


New Payments


CommerzVentures

Instant mobile payments with a cost structure that makes transfers of minimal sums possible

New payments offer more speed and security in claims management


• Instant payments to customers as soon as claims are validated

• New payout options, such as coupons • Instant payments to contractors and claim adjusters • Efficient cancellation of payments in case fraud is detected


Underwriting & Risk


New Payments


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Contents






CommerzVentures

Delivery of automatic trigger points for self-executing contracts

Keeping data safe, validated, and time stamped

Blockchain technology allows contract automation and increased security


• Full automation of claims processing and record-keeping, drastically reducing fraud and speeding up processes

• Full automation of contractor and adjuster contracts

• Payment validation and documentation • Heightened security of internal and external data as well as processes

• Drastic reduction of paper based information and processes


Underwriting & Risk


Blockchain


CommerzVentures

Contents



Startup Landscape


CommerzVentures

Incumbents, big tech companies, non-obvious entrants and startups will shape insurance to varying degrees

Capital

Novel data

Historical data

Regulation Innovative capacity

Customer acceptance

Business model fit

•  To assess what role each of the players is likely to hold, we compared the insurance-specific strengths and weaknesses of each type of player

• The strengths and weaknesses are summarized along criteria essential to shaping the future of insurance, in a radar diagram


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Incumbent insurers have recognized the potential of technology, but are limited in their innovative scope

While incumbent insurers are willing to implement changes, they are likely to require partners for innovation

Source: Bain & Company Global Digital Insurance Benchmarking Report 2015

• New technologies are often relegated to being topics of future instead of current importance

• 60% of insurers feel they lack the internal capabilities necessary to allow digital transformations

• Many insurers are limited in implementing technologies due to legacy IT and paper-based infrastructures

• Insurers generally lack the ability to use data from new sources such as social media or wearables

• Organizational inertia prohibits full-scale innovation

• Incumbent insurers possess capital, historical data sets, regulatory knowledge, and a customer base, which ensures them a major role

• Most insurers realize the potential and importance of technology

• Some insurers have begun to actively search for and integrate technology by directly investing in startups, using accelerators, or by forming internal innovation teams

Capital

Novel data

Historical data


Customer acceptance

Business model fit

+ - Positive drivers Negative drivers


CommerzVentures

• Vast amount of consumer and GIS data, along with cloud computing would allow insurance to be based on more precise risk models, and to be sold using contextual triggers

• These companies possess large, loyal customer bases and understand customer needs

• Google has driverless cars and smart home devices, while Apple has its Healthkit initiative, both of which may serve as entry points

• Directly offering insurance would cannibalize advertisement revenues and may not be a good fit for brand images

• Strict unharmonized regulations make global expansion difficult

• Building up historical data sets would take much time • Insurance is not perceived as attractive to internal engineering teams

• Limited commitment has been shown thus far

Big tech companies (Google, FB, Apple, Amazon) have vast data resources, but are unlikely to fully enter the market

It is unlikely that big tech companies will enter insurance on a large scale, instead they will form partnerships to create more accurate risk models

+

Capital

Novel data

Historical data


Customer acceptance

Business model fit

-


CommerzVentures

Telcos, vertical entrants and other financial service providers will gain importance

Direct full scale entry is unlikely; however, limited-scope involvement is probable for all of them

• They possess vast stores of data that can be used to create more precise risk models

• Burdensome regulation, lacking historical data and expertise, as well as unaligned business models

+

Tele

com

Ve

rtic

al

entr

ants

FS

pr

ovid

ers

Capital

Novel data

Historical data


Customer acceptance

Business model fit Telecom

Vertical entrants

Financial service providers -

• Burdensome regulation, lacking historical data and expertise, as well as unaligned business models

• Involvement is legally prevented in many countries, furthermore negative public images make competing with established and trusted insurers difficult

• Some industries, such as the automobile, healthcare, or real estate industries may directly offer insurance related to their products

• Financial institutions posses the capital and data related capabilities to become active in insurance


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• Many startups have the capabilities and expertise necessary to develop and market new technologies

• Systems and processes can be created from scratch without preexisting legacy structures

• Many of the new insurance-shaping technologies require limited capital and manpower to develop

• Startups understand and deliver customer centricity • Funding for the InsuranceTech industry has been increasing

• Regulatory requirements are very high, creating significant barriers to full-scale entry

• Attaining the historical data to develop risk models is challenging

• Regulation severely impairs expansion across international and even intra-national state borders

• As insurance is largely based on trust there may be some biases against young companies’ untested concepts

Source: Bain & Company Global Digital Insurance Benchmarking Report 2015

Startups are best positioned to innovate, either enabling incumbent insurers or disrupting individual parts of the value chain

Startups will drive innovation and form partnerships

+

Capital

Novel data

Historical data


Customer acceptance

Business model fit

-


CommerzVentures

Contents

About CommerzVentures Our View on InsuranceTech Startup Landscape


CommerzVentures

Characteristics of promising InsuranceTech startups

•  Impact: potential either to enable or disrupt the insurance value chain by using technology •  Focus: Innovative and clearly defined business model

•  Setup: Young and independent companies led by entrepreneurs

•  Outlook: Successful exit conceivable for (prospective) investors

CommerzVentures identified the 50 most transformative startups along the insurance value chain; contact us if you think that you should be one of them


CommerzVentures

Most of the 50 leading InsuranceTech startups are active in distribution and enable insurers, rather than disrupting them

50%

32%

13%

5%

Share of startups along the value chain

Distribution Underwriting & risk Claims management Risk capital & investment management

68%

32%

Share of enablers vs disruptors

Enablers Disruptors

emerging technologies transforming the $4tn insurance industry€¦ · startup landscape ....

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