emerging technology. innovation. durchstarten. mobile. advantage. know-how. namics
DESCRIPTION
Dr. Thomas Sammer, Senior Consultant bei Namics präsentierte am 5. Mai an der IICO2014 «Next Generation Apps».TRANSCRIPT
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Emerging Technology. Innovation. Durchstarten. Mobile. Advantage. Know-How. Namics.
Dr. Thomas Sammer. Senior Consultant. Berlin, 5. Mai 2014
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Namics.
Fullservice. Digitalagentur.
Emerging Technology. Innovation. Durchstarten. Mobile. Advantage. Know-How.
Frankfurt
München
St.Gallen Zürich
454 Mitarbeiter
Hamburg
26 Partner
56m CHF
1995
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Namics.
Geschäftsfelder.
Emerging Technology. Innovation. Durchstarten. Mobile. Advantage. Know-How.
Communications Content Management & Applications
Mobile Business Solutions
Commerce
Collaboration
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Apps
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Apps Nat
ive
App
licat
ions
Device API
Native Application
Web
App
licat
ions
Mobile Browser
Web Code
Hyb
rid A
pplic
atio
ns
Device API
Native Container
Web Code
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Apps Oculus Rift Moto 360
In-Car Television
...
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Namics.
Angebot. Innovate. Create. Define. Deploy. A-Z.
Emerging Technology. Innovation. Durchstarten. Mobile. Advantage. Know-How.
Strategie Konzept Betrieb
& Analytics
Ideation Implementierung
Testing
Today’s Focus
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Namics.
T
Create. Interdisciplinary. Success. Together.
Emerging Technology. Innovation. Durchstarten. Mobile. Advantage. Know-How.
MOBILE TECHNOLOGY Native Apps Hybrid Apps Web Apps
MOBILE CONSULTING Mobile Strategy Marketing Project Management
MOBILE USER EXPERIENCE Interaction Design Prototyping Visual Design IX
C
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Namics.
Fokus
Emerging Technology. Innovation. Durchstarten. Mobile. Advantage. Know-How.
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Namics.
Fokus
Emerging Technology. Innovation. Durchstarten. Mobile. Advantage. Know-How.
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Namics.
Fokus
07.05.14 Mobile. Flughafen. Innovation. Web. Native
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Namics. 07.05.14 Mobile. Flughafen. Innovation. Web. Native 12
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Namics. 07.05.14 Mobile. Flughafen. Innovation. Web. Native 13
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Namics.
Mobile. Kunden.
Emerging Technology. Innovation. Durchstarten. Mobile. Advantage. Know-How.
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Namics.
UBS. Financial Health Check.
Emerging Technology. Innovation. Durchstarten. Mobile. Advantage. Know-How.
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Namics.
UBS. Mobile Banking App 3-0.
Emerging Technology. Innovation. Durchstarten. Mobile. Advantage. Know-How.
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and now…
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Innovation
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Bildquelle: Namics
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Innovation
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Bildquelle: http://estimote.com/
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Internet
Welcome Desk
M. Maier
History Profile
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Wer hat iBeacons. • 20 Mayor League
Baseball Stadien • Macy‘s • Apple Stores
Bildquelle: hashslush.com
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Namics.
Kontext. Push. Action.
à Kontextbezogene Push-Nachricht
§ Nur im Stadion
§ Nur in der Filiale etc.
à Aktion auslösen
§ CRM-Profil öffnen
§ Benachrichtigung auslösen etc.
à Nutzen
§ Richtige Zielgruppe
§ Richtige Zeit
§ Richtiger Ort
Emerging Technology. Innovation. Durchstarten. Mobile. Advantage. Know-How.
Richtiger Kontext!
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Innovation
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Bildquelle: Google
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Bildquelle: http://www.journaldugeek.com/
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Bildquelle: www.businessinsider.com
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Bildquelle: www.lemondeinformatique.fr
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Bildquelle: www.engadget.com
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Bildquelle: businessinsider.com
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Namics.
Inside. Glass. Timeline Card.
Emerging Technology. Innovation. Durchstarten. Mobile. Advantage. Know-How.
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Namics.
User Acceptance. Wearable. Namics.
Emerging Technology. Innovation. Durchstarten. Mobile. Advantage. Know-How.
Quelle: Forrester Research, Inc.
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Namics.
The Wearable OS. Android Wear.
Emerging Technology. Innovation. Durchstarten. Mobile. Advantage. Know-How.
Quelle: developer.google.com
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Namics.
The Wearable OS. Android Wear.
Emerging Technology. Innovation. Durchstarten. Mobile. Advantage. Know-How.
Quelle: developer.google.com
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Innovation
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Bildquelle: Oculus Rift
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Bildquelle: Oculus Rift
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Bildquelle: Namics
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Bildquelle: Oculus Rift
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Bildquelle: Oculus Rift
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Bildquelle: Oculus Rift
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Bildquelle: Oculus Rift
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Bildquelle: Wikimedia
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Bildquelle: hilbersinc.com
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Namics.
Summary.
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Die
ses
Jahr
N
ächs
tes
Jahr
+3
Jah
re
Hohe Business- Relevanz
Business- Relevanz
Business- Relevanz
Beobachten, Business-
Relevanz für Spezialfälle
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Namics.
Danke!
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Namics.
Kontakt. Mobile. Namics.
Emerging Technology. Innovation. Durchstarten. Mobile. Advantage. Know-How.
Dr. Thomas Sammer Senior Consultant Mobile Business Solutions +41 79 946 74 07 [email protected] Twitter: @thfs