emerging trends

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Looking forward while grounded in research. @cloudspark

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Looking forward while grounded in research.

@cloudspark

EX:FR

Tools and technologies enable and amplify trends.

People and their behaviors create trends.

Our behaviors, experiences, expectations, and perceptions are all influenced by our online connectedness.

It’s gone so horribly wrong. X

Stop Saying, “Bae.”

Taking the difficult path to improve both individual lives, or the community, or the wider world.

1

Startup bring together

causes and Instagram

photographers for content

creation and campaigns.

image source: gramming for good

These Mophie pups rescued

mobile-users with low

batteries at SXSW this year.

image source: mophie

Hosted by a cancer

awareness group, Shadow

Wi-Fi, installed on a beach

in Peru, will deliver Wi-Fi

access only to beach-goers

out of the sun's rays.

image source: psfk

The accelerated curve of consumer-driven expectations –rising quality, positive impact, and personal expression.

2

Manage them? You control

so little of them.

image source: psfk

THEIR EXPECTATIONS DO NOT

Forget history and heritage, consumers expect newer brands to be more trustworthy, ethical, and simply better than established brands.

3

A newer brand that still finds

ways to keep their cause

top-of-mind and their efforts

aligned.

image source: toms

A desire to support local artisans, makers, and businesses. 4

With the pervasiveness of

“corporations who try too

hard” there’s been a renewal

of interest in local makers.

image source: source tonic

Exclusivity forces consumers to actively prove their worth.

5

A button that automatically

switches on the TV, launches

Netflix, silences the phones,

dims the lights and can even

order takeout.

A risk, but also a reward.

image source: netflix

How do you bring

exclusivity to digital free-

for-alls?

image source: 1930bar

Flaunt your internal company culture.

6

Contrary to the industry

norm, what part of your

internal culture would you

put in a release or on a

billboard?

image source: rei

Showing value in shocking new ways for radical new appreciation of what you have to offer.

7

Reframe your product or

service as something else

altogether in order to offer a

perspective shift on the

value you bring.

image source: dutch aids foundation

Artificial intelligence? All your customers want is intelligence that benefits them.

8

For all my shoppers, Paribus.

How can you use open-source AI to meet a customer need?

Open-sourced machine learning libraries :

IBM Watson

Google

Facebook

image source: trendwatching

Predicting delays for

customers hours in

advance? That’s beneficial.

image source: trendwatching

Is it real or is it scripted?

9

Go beyond the app to

immersive experiences.

Tools:

Google Cardboard

Oculus Rift

Microsoft HoloLens

image source: google.com/cardboard

Time to bring tech to the

table.

Tool:

VideoBlocs

Like reality, but with less

commitment and more

exciting.

image source: crayola, yelp, google play

What if we blend our digital

world and work with our

physical space?

Tools:

Blippar

Layar

Zappar

Aurasma

You don’t have to be everywhere. Be where your customer has needs or wants you can meet.

10

Right place, right time, and

super easy.

This all sounds great, but I have a budget and realities.

Designate team members to investigate emerging tech and tactics on an on-going basis.

Don’t look through the lens of technology, look through the lens of people’s behaviors.

Remain committed to the customer, always. Look for different ways to delight, engage, excite, and help meet a need or a want.

Use events to start or continue a conversation.

Layer in new trends, technologies, tools instead of being enchanted by “shiny new objects.”

EX:FR

Read (or subscribe to feeds from):

PSFK

Springwise

Trendwatching

Accenture Digital

IBM

Georgia Tech Research Center

MIT Media Lab

AdWeek

And your industry-specific blogs that feature trend info

Jenny-Rebecca Schmitt

@cloudspark

[email protected]