emerging trends fairtrade international160613cwmeetbrac. session...© fairtrade 2010 emerging trends...
TRANSCRIPT
© Fairtrade 2010
Emerging trends in Enterprise
Fairtrade International
perspective
Presented by:
Shoba Nayar, Regional Manager Consultant,
Producer Services and Relations, Fairtrade International
© Fairtrade 2010
Fairtrade is a global movement of product certification with a people first approach to trade.
Fairtrade offers fairer trade conditions to farmers and workersin developing countries. This allows them the opportunity to improve their lives and plan for their future.
Our VisionA world in which all producers can enjoy secure and sustainable
livelihoods, fulfill their potential and decide on their future.
Introduction to Fairtrade
Cidora Samaniego Yancallaco, CEPICAFE coffee cooperative, Peru. © LinusHallgren / Fairtrade Sweden
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• The most widely-recognized ethical label in the world
• Means that producers and traders have met the Fairtrade standards
• Supported by an independent, transparent and globally-consistent certification system accredited by ISO 65
FAIRTRADE Certification Mark
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Fairtrade Standards
Economic benefits include:
• A guaranteed minimum price
• Fairtrade Premium money to invest in community & business
• Buyers sign binding purchase contracts
• Better access to pre-financing
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Fairtrade in Action 1.2 million small-scale farmers and workers from 1142 organizations in 66 countries benefit (2012)
• Tens of millions of Euros in Fairtrade Premium each year (€65 million in 2011)
• Invested in business, production, community infrastructure, career development, education
• On-the-ground training from FLO (PSR)
Computer centre at Sunstar Group of Organic Rice farmers, India
© FLO / Didier Gentilhomme 2010
© Fairtrade 2010
Women make up 27% of all farmers and workers involved in Fairtrade overall.
Mary Kanatiah packs bananas at Volta River Estates in GhanaPhoto by Nathalie Bertrams
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In percentage terms, women are most involved in tea production in Fairtrade making up almost 50% of the workforce in tea. Around 80,000 are registered as tea farmer members or work on tea plantations.
Irene Kijara, has three children, is ateacher by profession, and is a successful local businesswoman. She manages two tea farms and is a shareholder in the Mabale Growers Tea Factory in Uganda.Photo by Simon Rawles
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© Fairtrade 2010
Fairtrade products
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27 000 product lines in over 70 countries
In 2010 shoppers spent €4.9 billion onFairtrade products,
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Fairtrade Standards
Long-term wellbeing of producer communities:
• Protects workers’ rights under ILO
• All participate in democratic decision-making
• Rules to protect local environment
• Sustainable farm management
© Fairtrade 2010
Fairtrade Standards
• You must not discriminate against members or
restrict new membership on the basis of race,
colour, sex, sexual orientation, disability, marital
status, age, religion, political opinion, language,
property, nationality, ethnicity or social origin.
• You must not discriminate regarding participation,
voting rights, the right to be elected, access to
markets, or access to training, technical support o r
any other benefit of membership.
© Fairtrade 2010
Fairtrade Standards
• You must identify disadvantaged/ minority groups
within your organization according to, for example,
gender, age, income or land area.
• You must have programmes in place related to the
disadvantaged/minority groups that you have
identified, to improve their social and economic
position in your organization
© Fairtrade 2010
Work of PSR Producer Services and Relations
We work to assist producers get certified and stay
certified
Producer facing -Raising awareness –Liaison
Officers
Promote women involvement as members and in
management committee and as workers and
supervisors in Joint Body
Leadership, premium decision making, training
© Fairtrade 2010
How do women benefit in Fairtrade
• Many cooperatives and plantations have women’s committees and programs to encourage female participation and leadership.
• Many premium projects are focussed on reducing drudgery of work
• Scholarship programs funded by Fairtrade premiums and additional Fairtrade income enable girls and women to access education.
© Fairtrade 2010
• Fairtrade helps women realize their potential
and to get the respect in their communities.
• Women workers on Fairtrade farms and
plantations are guaranteed access to health
care, maternity leave, certain job privileges.
How do women benefit in Fairtrade
© Fairtrade 2010
PREMIUM PROJECTSCommunity
Community development projects, community infrastru cture, community credit schemes, communitydisaster relief, support for community institutions such as children’s homes or social charities.
Education School infrastructure, school supplies, scholarships and bursaries, payment of school fees (often forworkers’ children), teacher training, adult education.
Environment Environmental development projects outside of core business activities.
Health Clinics, check-ups, vaccines, health insurance, medical supplies, health training, sanitation.
Gender equity Programmes and projects focusing on women’s needs, for example: women’s income generationprojects; training and development; women’s health.
Investment in businessdevelopment (producerorganization level)
Investment in the development and strengthening of farmers’ organizations, for example throughbusiness training for organization employees and management; development of internal controlsystems and quality management; development of organizational infrastructure (for example:warehouse and storage facilities, quality checking facilities, export and packing facilities) andequipment; organizational costs and administration.
Investment in productionand processing (farmer
Inputs, equipment, and training directed at farm level to support increased yield, quality, ordiversification. Training for members in business skills.
© Fairtrade 2010
Working with scythes in CHETNA
SN1
Slide 18
SN1 Shoba Nayar, 14/06/2013
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LEARNINGS FROM EXPERIENCES
• Successful coops run by women (KopepiKetiara Coffee Cooperative, TighanimineCooperative), and others with strong representation of women in senior management
• Understand better involvement of women in production / access to benefits
• Gendered impacts of Fairtrade
© Fairtrade 2010
CHALLENGES • Long term change
Cultural norms, Leadership, Resources
• Engage better with men
• An added burden on women?
• Land tenure
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OPPORTUNITIES
Positive external environment-Gender is increasingly important in the international agenda - Concerns about sustainability- Women moving forward the ethical consumption agenda
Internally- Existence of best practices-Commitment at the leadership level -Increasing awareness and raising expectations
© Fairtrade 2010
SUCCESS STORY OF WOMEN’S COOP IN MOROCCO
The women of Tighanimine Cooperative
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Agadir in Morocco, have plenty of Argan trees
Cooperative started in 2007 led by Fatmi, certified in 2011 selling Argan oil, used in cosmetics
Initially a lot of opposition---economic benefit
Selling Fairtrade licensed oil ‘Tounaroz’
SUCCESS STORY IN MOROCCO
© Fairtrade 2010
Cooperative awarded by the Moroccan Network for Social and Solidarity Economy and the Pan-African Institute for Development for good governance and economic development.
Fatmi has been elected to the chair of Fairtrade North African Board
SUCCESS STORY IN MOROCCO
© Fairtrade 2010
Thank you!