emerging trends in travel and hospitality industry
TRANSCRIPT
Improve UX to Increase Conversions and Loyalty in Travel and Hospitality
BY NEARSOFT UXTEAM
PRESENTER
Isaac LopezSr Software Architect
@rilopezp
PRESENTER
Miguel MedinaUI/UX Designer
@MiigueelMediina
HOST
Kim LantisContent Coordinator
@kimlantis
Agenda- The Traveling Experience
- Emerging Travel Trends
- Boosting Customer Experience
- Takeaways
- Q&A
#NearsoftUXwebinarIMPROVE UX TO INCREASE CONVERSIONS AND LOYALTY IN TRAVEL AND HOSPITALITY
“The good old Days.How we experienced traveling.”
Trends in hospitality
Emerging Trends in Travel and Hospitality
IMPROVE UX TO INCREASE CONVERSIONS AND LOYALTY IN TRAVEL AND HOSPITALITY
Digital Concierges
IMPROVE UX TO INCREASE CONVERSIONS AND LOYALTY IN TRAVEL AND HOSPITALITY
- Allow Users to experience travel as locals
- Give Users personalized assistance
- Provide Users with suggestions based on their location
“Automatically maps out a half day or full day with suggestions for things to see and do.”
The Expansion of Self-Service
- Allow users to save significant amounts of time with automated customer experience touchpoints
- Allow users to feel more in control
IMPROVE UX TO INCREASE CONVERSIONS AND LOYALTY IN TRAVEL AND HOSPITALITY
“Empower users to experience travel at
their own pace.”
“The problem isn’t how difficult it is to implement this kind of technology, but rather how to make these kinds of features more human.”
Isaac Lopez Sr Software Architect
Data for a Personalized Experience
- Delivers curated information to travelers
- Having a tailored personalization can influence consumer behavior into more conversions
- Knowing your users increases the chances to deliver a better service and experience
IMPROVE UX TO INCREASE CONVERSIONS AND LOYALTY IN TRAVEL AND HOSPITALITY
“Harness Artificial Intelligence technology and powerful machine-learning to predict individual traveller intent.”
Booking.com London
Next Wave in Loyalty
- Providing added benefits to returning customers
- Diversification in the reward system
IMPROVE UX TO INCREASE CONVERSIONS AND LOYALTY IN TRAVEL AND HOSPITALITY
“Shop daily to gather more Premia Points.”
TAKEAWAYS:
How to create a customer experience that boosts conversion:
1. Connect the dots across the entire travelling experience
2. Allow users to experience your service at their own pace
3. Analyze data for personalization
4. Provide alternative ways to deliver real value to loyal customers
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Questions & Answers
#NearsoftUXwebinar
Want to know More?
Talk to Sandra at (408) 890-2115
ux.nearsoft.com
[email protected] us at_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _