emerging trends ofecommerce
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EMERGING TRENDS OF
IN INDIA
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MADE BY:-
PREETI.M
SHREY.KRANTIL.S
AKSHAY.AB.B.A-VI-
C(IB)
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INTRODUCTION
Electronic commerce or e-commerce consists primarily of thedistributing, buying, selling, marketing, and servicing of
products or services over electronic systems such as the
Internet and other computer networks. The information
technology industry might see it as an electronic business
application aimed at commercial transactions. It can involve
electronic funds transfer, supply chain management,
e-marketing, online marketing, online transaction processing,
electronic data interchange (EDI), automated inventory
management systems, and automated data collectionsystems. It typically uses electronic communications
technology such as the Internet, extranets, email, e-books,
databases, and mobile phones.
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FUNCTIONS OF ELECTRONIC COMMERCEThe four functions of e-commerce are:
1. Communication2. Process management
3. Service management
4. Transaction capabilities
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SIGNIFICANCE OF E-COMMERCEThe electronic market place participants are not limited only to digital product companies
e.g. publishing, software and information industries. The digital age and the digital revolution affect
all by virtue of their process innovations:
Web-TV and digital television is going to affect TV news and entertainment programmes.
Changes in telecommunication will affect the way the information is received, product
announcements, orders etc.Phones, Fax machines, Copiers, PCs and Printers have become essential ingredients in
doing business, so are E-mail, websites and integrated digital communication
Todays office business machines are not integrated (eg. Faxed orders have to be typed in
on computers), the much talked about convergence will drive all these equipment into one
digital platform, whether it be a computer connected to the Internet and intranet, a newkind of device capable of interacting with other devices, because that device will prove to
be more efficient and productive.
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EVOLUTION2010 has been defining for the Indian e-commerce sector,
which has (and some may sigh finally) come of age withmuch of the evolution being clearly visible this year. Though afairly old industry in India, this sector has caught the fancy of
investors and has generated multiple entrepreneurial avenues,riding on macro trends such as increase in broadband
penetration, change in buying patterns and the success of
group buying sites globally. So, what did we see this year?Most significantly, travel site MakeMyTrips listing at the
Nasdaq spurred the interest of many an investor as they saw aclear potential of a liquidation event. 2010 also nearly doubleof number of M&As (25) compared to 2009 (11), according to
data compiled by our financial research platform VCCEdge. Inthis backdrop, VCCircle spots some key trends, including M&Asand private equity fund-raising, in the e-commerce space in
2010 that will have a bearing on the way the industry evolvesin 2011 and beyond.
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Categories that are flying:
Domestic entrepreneurs are raring
to set up online stores mimicking
global ecommerce sites. The top
categories within e-commerce,investors say, are travel, classifieds,
group buying, auto sales and luxury
brands.
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Travel, the big e-commerce story: The catalyst for e-
commerce, one category which is largely responsiblefor making users more comfortable with online
transactions is travel. Top players such as IRCTC,
Makemytrip.com, Yatra.com and Cleartrip.com are
witnessing a boom in online ticketing sales and areexpanding their portfolio of services to add hotel
booking and packages. Make my trip India Pvt. Ltd.
acquired online bus ticketing company
Ticketvala.com from Mumbai-based Travis InternetPvt. Ltd. in March 2010 and in August had a high
profile listing on NASDAQ.
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But we also like fashion: Today eBay acquired Germanysfashion and lifestyle shopping site brands4friends.com for
$200 million, to foray into the hottest sector in ecommerce
high end luxury portals. In India, sites such as 99labels.com,
exclusively.in and Fashionandyou.com are competing in this
segment. In November, Accel India Venture Fund and HelionAdvisors Pvt. Ltd. invested $2.8 million in Exclusively.In, Inc.
followed by Sequoia Capital infusing $8 million in
Fashionandyou.com. Anandan warned that retailers tend to
be laggards when it comes to technology and this will prove
to be an issue for e-commerce players.
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Strategic shifts: General e-commerce has shiftedfrom being a horizontal space to vertical and
shopping sites such as Indiatimes Shopping and
Rediff Shopping need a total makeover. On the other
hand, many portals are expanding horizontally - take
Yebhi for example. Bigshoebazaar was recently
rebranded as Yebhi - it no longer is a shoe-only store
and also sells accessories, bags and clothing.
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Classifieds going strong: Jobs, real estate,matrimonial continue to see traction. Linkedin,
Naukri and Monster.com have top-recall followed by
TimesJobs.com and Shine.com by HT Media.
Matrimonial sites such as Consim Info Pvt LtdsBharatmatrimony.com, Shaadi.com and
Jeevansathi.com continue to reign. Naspers Ltd
infused $40 million into the Nexus-backed OLX and
in July, Mid-Day Infomedia Ltd. acquired SnatchKingOnline Pvt. Ltd.
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What is in store: Large e-commerce
companies in India will need to spend heavilyon infrastructure over the next three years to
maintain momentum. Despite shipping delays,
billing errors, poor user interfaces, checkout
issues, the perception of online transactions notbeing secure and the continued lack of
bandwidth, the mood of e-commerce players is
one of optimism as they wait for 3G networks
to roll out.
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