trends, tools, technologies

@cloudspark#isum12

ed

ge

2

how-to

be social

be human

tell stories

be mobile-ready

be visual

this is not

@cloudspark#isum12

3

tools and tech have rewritten our perceptions of time

now

getting perspective

4

tools and tech enable

people and behavior create

5

e mcs

ecommercemobile commerceconsumer socialized

@cloudspark#isum12

6

>

4touch

connectivitybarrier shift

mobile

7

mobile warming2007 9M smartphones

2012 111M smartphoneson/off all day

2010 12M tablets

2012 75M tabletsmorning/night

8

forefrontof shaping current

trends

social spheres are the

ME!

ME!

ME!

ME!

ME!

9

growth with engagement

10

the rise of visual

11

trends

@cloudspark#isum12

12

>

5real time

presumersone touchnanny me

artificial scarcity

13

your

door

from the e to the m

and you’re expected to answer

you are always open

14

presumers

@cloudspark#isum12

15

3rd largest economy

world’s

status story with an emotional return

is the

I+

push, fund, promote

before the product is made or the service is offered

co-creation trend

16

>

kickstarter - launched in ‘0973,065 successful projects$377M raised12 projects raised $1M+ (all this year)

17

>

escape the city – helps professionals in career transitionraised GBP 600K in 2 weeks on crowdcube87,000 members

18

>

matter – long form journalismus/uk publicationearly supporters get lifetime subscriptionmeet the editors

19

>

roominate – engineering toy for girls<11% of all engineers are girlsraised $85K on kickstarter

20

>

free bread inc – gluten-free bread in nycraised nearly $11K through indiegogopassionate presumers built the brand

21

>

whogivesacrap – branded toilet paperraised 50K in 50 hours on indiegogo50% of all profits go to building new toilets in developing countries

22

one touch

@cloudspark#isum12

23

largest economy

world’s

make it easy

is the

I+

tech at my finger tipsmeet my need

when i have it with aninstant response

mindless gratification

24

>

red tomato pizza vip fridge magnet order your favorite at a touch of a buttonuses bluetooth technology(every college kid’s dream)

25

>

ushaia ibizia beach hotelbiometric payment, paytouchguests make payments with fingerprintsno wallet or cards requiredencourages guests to stay on property

26

>

evian chez-vousorder bottled water or other danone products with the touch of a smart drop button

27

nanny me

@cloudspark#isum12

3rd largest economy

world’s

remind me, again

is the

I help me be better

i know what to dobut i’m not doing it

diy health trend

29

>

22sevenreviews a user’s bank statements to find places where they can save moneyoffered strategies, plans, tactics, rewards

30

>

LUMObackwireless devices connect to your mobile gadget monitor your posture in real timeevaluate, suggest, improve through visual and vibration

31

>

nike + fuelbandwristband tracks movement, calorie intake, and time to taskmonitors, tracks to pre-programmed goals accessed by mobile or desktop

32

>

kahnoodleuses web and mobile tech to help build, maintain relationshipsuses a relationship dashboard to display your key metrics

33

artificial scarcity

@cloudspark#isum12

34

largest economy

world’s

i consume unique

is the

I carefully crafted

limit accesslimit product/servicedrive the demand

individualism

35

>

adam tensta – musicianreleased song, one listener at a timefans had to get the app from facebookcreated a digital line to listen

36

>

doughnut vaultchicago bakery closes its doors after selling that day’s product

37

>

liberty coffeesmall speakeasy in singaporefresh-roasted, single-source coffeeonly open for tastingsmust be a facebook fan to know when

38

include

branded government

safety nets

energy creation

real world liking

super eco

tasksumers

more trends

@cloudspark#isum12

39

read marketing trend data

40

look how tech influences behavior

41

tools and tech enable a trend

42

people, behavior create trends

43

customers want more, reward more

44

blend it in.

@cloudspark#isum12

any questions?

46

sources

comScorePew Research

TrendwatchingTrend Reports

eMarketerChief Marketer

BtoBonline

jenny-rebecca schmitt@cloudspark

jschmitt@cloudspark.com