emerging video technologies - dantodanto.info/dd_interop_2014_preso.pdf · • the form of...

Emerging Video TechnologiesApril 4th, 2014

© Copyright Dimension Data 25 April 2014

Over 20,000 employees

with operations in 58

countries across 5 regions

Extensive experience in

emerging marketsClient-centric, services

focused business

Over 6,000 clients across all industry sectors, including financial services,

telecommunications, healthcare, manufacturing, government and education

78% of Global Fortune 100 and

59% of Global Fortune 500 are

Dimension Data clients

Dimension Data At A Glance

Global Reach, Local Presence

2013 global revenues of US$6 billion

2013 Americas revenues of US$1 billion


David J. Danto

Principal Consultant, Collaboration / Multimedia / Video / AV

Dimension Data

Director of Emerging Technology

Interactive Multimedia & Collaborative Communications Alliance

Over three decades of end-user experience:

• JP Morgan Chase – built & managed largest commercial Cisco TelePresence

• Lehman Brothers – built & managed all audio and video rooms and systems

• Bloomberg – design and build of all TV and Radio

• NYU - Development of TV and Media Services Dept. and Campus Cable TV

• AT&T, Financial News Network, MTV, NBC, Rutgers University & many others.

Industry recognition:

• IMCCA – Executive Board of Directors

• InfoComm – Adjunct Faculty - since 2007, Selected to InfoComm 100

• NAB – Broadcast Engineering Judge - since 2001

• Consumer Electronics Show – Industry Analyst since 2003, Judge 2011, 2013

• Enterprise Connect – Innovations Judge 2012

Past & Current Advisory Boards: Polycom, Plantronics, AVI-SPL, BlueJeans

Full bio, blogs and articles: www.Danto.info

Who am I

http://www.imcca.org/

http://www.imcca.org/

http://danto.info/


Agenda

Today’s Agenda

1.Overview of Visual Collaboration Space

2.WebRTC

3.Codecs and Standards

4.Unified Communications – Interoperability

and Best Practices

5.Q&A


Overview – The Changing Face of Video

Industry Trends – Video is Personal

• Enterprise Video is moving from a “nice to have” to a “must have”

• The form of enterprise video is morphing from a hardware only driven model

to a blended software model, and from rooms to desktop and mobility.

-10%

0%

10%

20%

30%

40%

50%

60%

Integrated Room Systems Off-The-Shelf RoomSystems

Office Personal VideoSystems

Home Based Systems Mobile Systems

Video Demand and Utilization

5 Year Growth Rate Typical UtilizationSources: Wainhouse,

BlueJeans, Inrix, Ovum



Industry Trends

• Hardware sales are down

• Emergence of Software and UCaaS

• Simply less salespeople

Source: Wainhouse Research



Introduction of Soft MCUs

• 2013 introduction of soft MCUs supports vast increase in scale,

distributed architecture and universal interoperability

InternalCodec

HardwareMCU

CascadedMCU

Soft MCU

Potentially Available Ports


Overview – The Changing Face of Endpoints

The Goldilocks Syndrome

The struggle for “Just Right”

?



Prices are falling

• Emergence of a new ~$1K US category



AV / IT - Issues With “Shotgun Wedding”

AV IT



AV / IT - Issues With “Shotgun Wedding”



Cloud and Virtual

• Cloud means different things

• Type of Infrastructure:

• Traditional – Hardware appliances

• New Choice – “Virtualized” software

• Location of Infrastructure

• Traditional – Client location

• New Choice – Client Location, Provider Owned

• New Choice – Shared in the cloud

• Consumption Models:

• Traditional – Capital hardware purchase

• New Choice – Video Infrastructure “as a service”


GreenAppX

Vsee

TenHands

Seevogh

Omnijoin

Zoom

IocomMegameeting

iMeet

FastMeetingGoToMeeting

TokBox

Unison

Twelephone

EasyMeetingClearsea

Fuzebox

BlueJeans

VidyoScopia

Google HangOutIocom

Nefsis

Visual Nexus

Ekiga


VaaS Explosion


WebRTC – Too Big To Fit

Lawrence Imeish


What is WebRTC?

http://en.wikipedia.org/wiki/WebRTC

WebRTC (Web Real-Time

Communication) is an API definition

being drafted by the World Wide Web

Consortium (W3C) to enable browser-to-

browser applications for voice calling,

video chat, and P2P file sharing without

plugins.


Positives

• Plugin-Free - Users do not have to download or install

a plugin for communication over the Internet.

• Easier for Developers - WebRTC makes it easy for

developers to integrate real-time communication with a

few simple JavaScript API calls.

• Enables Communications Tools to be Embedded

Within Web Pages – There is no need to invoke a third

party application or leave an organization’s web page in

order to support communications.


Negatives

• Agreement is Far Off – The W3C has 392 members

including Cisco, Google, Microsoft, Apple and many

others. Most are more interested in improving their firm’s

market advantages than creating a standard.

• Trials in Place Today are not Universal- WebRTC is

available today but only on Google Chrome, Mozilla

Firefox and Opera. While interest from the IT community

has been enormous, average enterprise user sentiment

has been negative. “What good is not having to download

a plug-in if I have to download a browser I don’t use.”

• Manufacturers Still Won’t Agree– Even should

WebRTC be standardized and released, some

collaboration manufacturers (Polycom, Vidyo) have

stated they will have their own, incompatible versions of it

to optimize performance. Adoption of the standard will

not be rapid.


Efforts to Reach Consensus

At the recently concluded meeting - IETF 88

Vancouver, BC, Canada November 3-8:

• The RTCweb working group meeting failed to reach agreement (again) on a

Mandatory to Implement (MTI) video codec for WebRTC.

• Debate was between Google's royalty free codec (VP8) and H.264, use of which

can require royalty payment for use to MPEG-LA.

• Prior to the meeting, Cisco attempted to break the logjam by releasing an H.264

module that anyone could use, that it would turn into an open source project,

and announcing that it agreed to pay licensing fees for use.

The Internet

Engineering

Task Force

“Things didn’t go well in Vancouver. The atmosphere in the meeting was described

as testy, the parties involved were too far apart to find common ground, and

everyone left disappointed, without a consent or any clear path forward.”http://gigaom.com/2013/11/18/anatomy-of-a-stalemate-why-is-everyone-still-fighting-about-webrtc/


The following codec alternatives have been proposed:

1. All entities MUST support H.264

2. All entities MUST support VP8

3. All entities MUST support both H.264 and VP8

4. Browsers MUST support both H.264 and VP8, other entities MUST

support at least one of H.264 and VP8

5. All entities MUST support at least one of H.264 and VP8

6. All entities MUST support H.261

7. There is no Mandatory To Implement video codec

8. Option #5 + #6, i.e. All entities MUST support H.261 and all entities MUST

support at least one of H.264 and VP8

9. All entities MUST support Theora

10.All entities SHOULD support both H.264 and VP8. All entities MUST at

least implement one of those. Entities that do not support both H.264 and

VP8 MUST implement H.261.

11.All entities MUST implement at least two of {VP8, H.264 CBP, H.263}

Efforts to Reach Consensus

http://en.wikipedia.org/wiki/H.261

http://www.theora.org/

http://en.wikipedia.org/wiki/H.264/MPEG-4_AVC

http://en.wikipedia.org/wiki/H.263


“There is a lot of hype around WebRTC currently. I also hear how WebRTC will be the end of all other endpoints” “I personally think WebRTC is fantastic for users and certainly will have an impact on the Telecommunications sector. However, I do not think it will crush everything else in its wake. I am reminded of when SIP first surfaced. It was promised that SIP was going to take over the world and become the only IP signaling protocol used for multimedia and even make POTS lines a thing of the past. Years later SIP has made significant progress but there are still other protocols in use and the traditional telephone network is still the most used for most voice communications.”

WebRTC in The Enterprise

The Latest Savior (aka SIP a few years ago)

Dialogic asked:

“Which of the

following

WebRTC use

cases will be

most important

over the next 2

years?”

http://toddcarothers.com/2013/04/webrtc-is-here-to-stay-but-will-not-take-over-the-world/


WebRTC in The Enterprise

“There is a great deal of hype around what enterprises can expect from WebRTC

functionality, and just as many misconceptions. While the protocol will not replace

legacy Voice over IP (VoIP) infrastructure or video conferencing systems, early

WebRTC applications and capabilities are starting to impact the enterprise, offering

simpler and cheaper real-time communications options”Irwin Lazar, Nemertes Research Group Inc.

“WebRTC applications wont replace an enterprise's VoIP/video conferencing

infrastructure. Software development around WebRTC applications is increasing, but

not all businesses will be jumping to replace their legacy systems - including

Microsoft Lync, and Cisco Jabber -- with WebRTC for video and audio.” David Stein, Stein Technology Group.

http://searchunifiedcommunications.techtarget.com/feature/What-WebRTC-applications-will-and-wont-do-for-enterprises

“WebRTC technology has fallen short on many of its promises, including the goal of

being ubiquitous, plugin-free and free.” “WebRTC is for Losers”Dave Michels, Verge 1 Consulting / No Jitter.

http://www.nojitter.com/post/240166836/webrtc-is-for-losers?cid=tw-nojitter


There Will Be Substantial Value in WebRTC when:

…there is complete agreement on standards amongst these firms:

…and 388 other organizations….

…meaning forget about seeing it anytime soon….


WebRTC Has Many Cheerleaders


Codecs – Alphabet Soup

Chris Wulf

VP9


Codecs and Standards

• H.264 SVC (Scalable Video Coding)

˃ Many non-standard / proprietary implementations

˃ MCU-less* with bandwidth benefits

• H.265 HEVC (High Efficiency Video Coding)

˃ Next generation compression

˃ Daala

• H.264 AVC (Advanced Video Coding)

˃ Ubiquitous and considered the standard

˃ Can be costly on bandwidth / MCU


Codecs and Standards – H.265


Google Effect


Unified Communications – Evolving Best Practices

Anthony Vitnell


User expectations today


Understand your interoperability requirements


Key Considerations

• 100% interop is unlikely

• Increased management complexity and cost


Lync Room Systems

Up to 6 people

One 70” display

Up to 12 people

One 84” displayUp to 16 people

Two 70” displays

Up to 12 people

Two 55” displaysUp to 4 people

One 55” display

LargeMedium-DualMediumSmallX-Small


Mobile User Video Support Challenge

Explosive growth of Video usage introducing new support challenges

Unknown networks is a challenge

• Starbucks/Public WiFi

• Hotel Networks

Home Networks

• Family Watching Netflix/streaming media

• Kids Playing XBOX Live

• Poor Wireless connectivity


External User Video Recommendations

Create Support website• Recommended Wireless gateway

› Supports Traffic Prioritization (provide configuration)

• Education on remote connectivity

› Mobile Wireless/Public WiFi

• Tools for testing bandwidth and troubleshooting

› Microsoft Online TRIP Tool (free)

» http://support.microsoft.com/kb/2409256

› VisualWare

› http://www.myconnectionserver.com

http://support.microsoft.com/kb/2409256

http://www.myconnectionserver.com/


Updates


Summary

We Believe that

1. Room based systems are getting smaller, cheaper more modular –

Custom rooms are the exception – Webcams make lousy room systems

2. Soft MCUs allow large-scale deployment to numbers previously

impossible – Everyone can have their own number / VMR

3. Cloud is really nothing more than a consumption model, with available

solutions that are hardware or virtualized, and public, private and hybrid

4. WebRTC has the potential to make visual collaboration simpler and

easier, but potential plus hype still doesn’t add to ubiquity

5. Video codecs are becoming more efficient permitting higher quality at

lower bandwidth – but the trade-off is more processing power is needed

6. Unified Communications systems are capable of more interoperability –

but the trade-off is more complexity and can lead to feature reduction


Emerging Video Technology

Name E-Mail Title

David Danto [email protected] Principal Consultant

Lawrence Imeish [email protected] Principal Consultant

Chris Wulf [email protected] Solutions Architect –

Visual Communications

Anthony Vitnell [email protected] Solutions Architect –

Unified Communications

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