Google & Social Media Dominance

By Master Emerson Wong

2019 Taekwondo Professionals Convention

About Myself

u Stuntman, Film Producer, & Fight Coordinator

u Co-founded the most famous extreme martial arts team Team Ryouko in 2001

with millions of downloads, years before Youtube was founded

u Worked for an online casino company as a google search engine expert

u Pulse Academy has over 11k followers on Instagram and over 400 million views

from media content

Popular Social Media Platforms

u Facebook – 2.23 Billion MAUs (Monthly Active Users)

u YouTube – 1.9 Billion MAUs

u WhatsApp – 1.5 Billion MAUs

u Messenger – 1.3 Billion MAUs

u WeChat – 1.06 Billion MAUs

u Instagram – 1 Billion MAUs

u Twitter – 335 million MAUs

u Snapchat – 225 million MAUs

u Focus more on Facebook, YouTube, Messenger,

u Instagram, and Twitter

Biggest Reasons For Not Using Social Media For Business

u Social media marketing is too much work

u It opens my business up to criticism

u I don’t understand how to use it

u It doesn’t drive significant results for my business

Biggest Reasons To Use Social Media

u Reach out to potential new customers

u Branding and exposure

u Connect and build trust with your existing customers

u Gain market insight and data about your audience

u Keep your customers informed

u Boost sales with promos and specials

What is your follow ratio? Are you an influencer?

u <0.5 Spammer: Users that are inexperienced with Instagram automation tools and are spamming followers in hope for follows back.

u 0.5-1 Suspicious: Users that are likely to be using Instagram automation tools, but are following the wrong people or has poor quality content leading to poor follow back rates.

u 1-2 Normal: Users that have some success with Instagram automation, but need to focus on other strategies to drive more engagement.

u 2-10 Micro Influencer: Users that are either master of Instagram automation or has incredible content to grow their account.

u 10+ Influencer: Likely to be micro-celebrities or rising stars that are popular on other social media channels.

My Follow Ratios

10+

5+

Doing Social Media Right

u Keep the interest of your audience in mind, why should they follow you?

u Pick a theme (content expert, entertainment, news, deals, events)

u Be genuine, don’t pretend to be something/somebody you are not

u Learn how to take better photos and videos

u Don’t spam, your posts should offer value

u Stick to your theme, be predictable with your content

Story Posts vs. Timeline Posts

u Story posts don’t stick around but timeline posts do

u Timeline posts should have timeless value, show achievement or major milestones

u Story posts should be content that is happening more in real-time to build a more personal connection with your audience.

u Can use it to build anticipation to major events or post more frequently without spamming your main feed

Posting Templates

u Have a plan for your posts. Your content should stick to your theme. Your theme and content needs to excite and provide value to your target audience.

u Monday – Post recapping the weekend events - Monday motivation

u Tuesday - Training tip Tuesday

u Wednesday - Post theme related photo, video (student focus, class, etc)

u Thursday - Throwback Thursday

u Friday - Anticipation post (event coming up, new tip preview, etc)

u Sat/Sun - Story posts focused

u Post Frequency – Mon Wed Fri or Mon Thu Sat

How to Rank Higher on Google

u Are the keywords people are searching for in your website domain, page titles, description, and content?

u How old is your website?

u How often do you update or post your content?

u How long does it take to load your pages or site?

u Are there a lot of links pointing back to your site?

u How friendly/compatible is your site with other browsers, mobile. How update is your coding with current internet standards.

Easiest Things to Make Your Website Rank Better

u Maximize and have a proper website title (50 – 60 characters) “The Best Taekwondo & Sport Karate School in Scarborough”

u Maximize and have keyword rich meta descriptions (150 – 160 characters) “We are the Best School for Taekwondo, Sport Karate Martial Arts & After School in Woodbridge! Classes for Men, Women & Children”

u Use search friendly keywords in your page slugs “https://www.pulseacademy.ca/summer-camp/scarborough-toronto/”

u Publish your web domain on all your social media profiles

u Have a Google business listing with your website

Pulse Academy Google Results

Using Blog Posts to Increase Ranking

Use Tools to Automate Posting Across Platforms

u Photo/Video -> Instagram -> Facebook & Twitter & Website

u Video -> YouTube (Post once and syndicate to multiple platforms)

u WP Automate – Takes Facebook page posts and makes them blog posts

u Requires Wordpress

u Make good use of hashtags for each post

Question Period

u masterwong@pulseacademy.ca

u Instagram – pulse.academy thewongnonly

u Facebook – Pulse Martial Arts Academy

u Website – pulseacademy.ca