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TRANSCRIPT
Strategy and action. Driven by insight.
Market ing Group
RAPID RESULTS
Expedia Marketing Group helps corporate executives bring new drugs to market in record time.
How? Our simple yet effective process eliminates conference room debates, creates urgency and sets accountabilities that play to the strengths of each member of your team.
Specifically we:
• Identify the most efficient route to deliver measurable results while avoiding risks
• Accelerate decision making and manage trade-offs
• Apply a disciplined process to troubleshoot execution
We guarantee that you will see change within the most critical first 100 day period.
What’s the fastest route to success?
Market ing Group
Accelerating drug launches,while minimizing risks and costs.
Do you remember life before GPS? We’re the ‘automatic pilot’ that guides launch teams in the right direction. We help teams develop action plans quickly and free them from the torture of complicated maps or Gantt charts. Obstacles are identified quickly and teams get the guidance they need to stay on track.
© EMG-11/08-dl
WHAT MAKES US DIFFERENT?
Unlike consultants who typically favor lengthy strategic studies and often complicate things that don’t need to be, we use a quick back-of-the-envelope approach that:
• Draws on expertise from guiding over 35 drug launch teams
• Leverages expertise within your team to quickly identify key issues and dependencies
• Respects everyone’s approach to project planning and doesn’t require them to learn new software or devote extensive time to updating project plans
We’ve worked through many of the thorniest issues of a commercial drug launch and have come away with the street smarts to stay focused on the critical path while navigating hot spots throughout the process.
“Expedia Marketing Group has been a valuable resource for my teams on two fast track product launches. Geoff Chellis brought a balanced blend of technical and people skills that enabled the matrixed teams to efficiently and effectively focus their energy on what mattered most, quickly coming together around the most critical ‘go to market’ issues; thereby positioning the product, the team and the organization for great success. I look forward to working with Expedia Marketing Group in the future.”
Jacob Plotsker Senior Director of Marketing, Anesthesia Schering-Plough Corporation/Organon Former Team Leader, Pfizer Anti-Infectives Group
“I have worked with Geoff Chellis on two launch campaigns and in both instances, Geoff has prov-en himself to be an integral strategic partner. Geoff not only excels at managing the logistic and resource needs of a project, he also brings to the table unique insights that enable the team to avoid system bottlenecks and process delays. In fact, working with Geoff, we were able to launch a new drug to market in only 17 weeks after management gave the ‘go’ decision. This remarkable achievement was accomplished in large part due to the skill and guidance that Geoff brought to the team. I wholeheartedly recommend Geoff Chellis and welcome a call to discuss his unique and powerful skills further.” George Roberts Product Director, Women’s Health & Urology Johnson & Johnson/Ortho McNeil Pharmaceutical Inc.
ACCELERATING DRUG LAUNCHESWe provide tools and methodologies that create a transparent process for managing a new drug launch while minimizing the burden of status reporting. Our LEAP process:
• Ensures that everyone sees the big picture of the launch sequence
• Brings attention to critical paths and dependencies
• Creates urgency to rapidly address obstacles as they arise
• Maintains an objective and candid forum for effective teamwork
LISTEN. LEARN. LAUNCH.Our process creates sustainable change and results
ACCELERATE YOUR LAUNCH & MINIMIZE SURPRISESExplore Expedia Marketing Group
www.expediamarketing.com
Contact Geoff Chellis, President973-857-3954
b
GEOFFREY R. CHELLIS
Principal
Geoff Chellis is the President and founder of Expedia Marketing Group, a strategic marketing firm that helps corporate executives translate their business visions into results quickly. Geoff draws upon an MBA in Marketing at Northwestern University and over 25 years of experience launching new business initiatives and forging compelling sales and marketing campaigns in the fast paced worlds of pharmaceuticals, tech-nology and financial services.
AREAS OF EXPERTISE• Business Transformation
• Strategic Alliances/Joint Ventures
• Merger Integration
• Brand Development
• Public Relations
• Crisis Management
Implement 100 day action plans designed to:
• Systematically test concepts to determine viability
• Accelerate decision making and manage trade-offs
• Generate real-time insights to pick winners from losers
Looking for a new direction?
WHAT MAKES US DIFFERENT?
Unlike consultants who typically favor lengthy strategic studies and often complicate things that don’t need to be, we use a quick back-of-the-envelope approach that:
• Draws on expertise from guiding over 35 drug launch teams
• Leverages expertise within your team to quickly identify key issues and dependencies
• Respects everyone’s approach to project planning and doesn’t require them to learn new software or devote extensive time to updating project plans
We’ve worked through many of the thorniest issues of a commercial drug launch and have come away with the street smarts to stay focused on the critical path while navigating hot spots throughout the process.
“Expedia Marketing Group has been a valuable resource for my teams on two fast track product launches. Geoff Chellis brought a balanced blend of technical and people skills that enabled the matrixed teams to efficiently and effectively focus their energy on what mattered most, quickly coming together around the most critical ‘go to market’ issues; thereby positioning the product, the team and the organization for great success. I look forward to working with Expedia Marketing Group in the future.”
Jacob Plotsker Senior Director of Marketing, Anesthesia Schering-Plough Corporation/Organon Former Team Leader, Pfizer Anti-Infectives Group
“I have worked with Geoff Chellis on two launch campaigns and in both instances, Geoff has prov-en himself to be an integral strategic partner. Geoff not only excels at managing the logistic and resource needs of a project, he also brings to the table unique insights that enable the team to avoid system bottlenecks and process delays. In fact, working with Geoff, we were able to launch a new drug to market in only 17 weeks after management gave the ‘go’ decision. This remarkable achievement was accomplished in large part due to the skill and guidance that Geoff brought to the team. I wholeheartedly recommend Geoff Chellis and welcome a call to discuss his unique and powerful skills further.” George Roberts Product Director, Women’s Health & Urology Johnson & Johnson/Ortho McNeil Pharmaceutical Inc.
ACCELERATING DRUG LAUNCHESWe provide tools and methodologies that create a transparent process for managing a new drug launch while minimizing the burden of status reporting. Our LEAP process:
• Ensures that everyone sees the big picture of the launch sequence
• Brings attention to critical paths and dependencies
• Creates urgency to rapidly address obstacles as they arise
• Maintains an objective and candid forum for effective teamwork
LISTEN. LEARN. LAUNCH.Our process creates sustainable change and results
ACCELERATE YOUR LAUNCH & MINIMIZE SURPRISESExplore Expedia Marketing Group
www.expediamarketing.com
Contact Geoff Chellis, President973-857-3954
b
GEOFFREY R. CHELLIS
Principal
Geoff Chellis is the President and founder of Expedia Marketing Group, a strategic marketing firm that helps corporate executives translate their business visions into results quickly. Geoff draws upon an MBA in Marketing at Northwestern University and over 25 years of experience launching new business initiatives and forging compelling sales and marketing campaigns in the fast paced worlds of pharmaceuticals, tech-nology and financial services.
AREAS OF EXPERTISE• Business Transformation
• Strategic Alliances/Joint Ventures
• Merger Integration
• Brand Development
• Public Relations
• Crisis Management
Implement 100 day action plans designed to:
• Systematically test concepts to determine viability
• Accelerate decision making and manage trade-offs
• Generate real-time insights to pick winners from losers
Looking for a new direction?
WHAT MAKES US DIFFERENT?
Unlike consultants who typically favor lengthy strategic studies and often complicate things that don’t need to be, we use a quick back-of-the-envelope approach that:
• Draws on expertise from guiding over 35 drug launch teams
• Leverages expertise within your team to quickly identify key issues and dependencies
• Respects everyone’s approach to project planning and doesn’t require them to learn new software or devote extensive time to updating project plans
We’ve worked through many of the thorniest issues of a commercial drug launch and have come away with the street smarts to stay focused on the critical path while navigating hot spots throughout the process.
“Expedia Marketing Group has been a valuable resource for my teams on two fast track product launches. Geoff Chellis brought a balanced blend of technical and people skills that enabled the matrixed teams to efficiently and effectively focus their energy on what mattered most, quickly coming together around the most critical ‘go to market’ issues; thereby positioning the product, the team and the organization for great success. I look forward to working with Expedia Marketing Group in the future.”
Jacob Plotsker Senior Director of Marketing, Anesthesia Schering-Plough Corporation/Organon Former Team Leader, Pfizer Anti-Infectives Group
“I have worked with Geoff Chellis on two launch campaigns and in both instances, Geoff has prov-en himself to be an integral strategic partner. Geoff not only excels at managing the logistic and resource needs of a project, he also brings to the table unique insights that enable the team to avoid system bottlenecks and process delays. In fact, working with Geoff, we were able to launch a new drug to market in only 17 weeks after management gave the ‘go’ decision. This remarkable achievement was accomplished in large part due to the skill and guidance that Geoff brought to the team. I wholeheartedly recommend Geoff Chellis and welcome a call to discuss his unique and powerful skills further.” George Roberts Product Director, Women’s Health & Urology Johnson & Johnson/Ortho McNeil Pharmaceutical Inc.
ACCELERATING DRUG LAUNCHESWe provide tools and methodologies that create a transparent process for managing a new drug launch while minimizing the burden of status reporting. Our LEAP process:
• Ensures that everyone sees the big picture of the launch sequence
• Brings attention to critical paths and dependencies
• Creates urgency to rapidly address obstacles as they arise
• Maintains an objective and candid forum for effective teamwork
LISTEN. LEARN. LAUNCH.Our process creates sustainable change and results
ACCELERATE YOUR LAUNCH & MINIMIZE SURPRISESExplore Expedia Marketing Group
www.expediamarketing.com
Contact Geoff Chellis, President973-857-3954
b
GEOFFREY R. CHELLIS
Principal
Geoff Chellis is the President and founder of Expedia Marketing Group, a strategic marketing firm that helps corporate executives translate their business visions into results quickly. Geoff draws upon an MBA in Marketing at Northwestern University and over 25 years of experience launching new business initiatives and forging compelling sales and marketing campaigns in the fast paced worlds of pharmaceuticals, tech-nology and financial services.
AREAS OF EXPERTISE• Business Transformation
• Strategic Alliances/Joint Ventures
• Merger Integration
• Brand Development
• Public Relations
• Crisis Management
Implement 100 day action plans designed to:
• Systematically test concepts to determine viability
• Accelerate decision making and manage trade-offs
• Generate real-time insights to pick winners from losers
Looking for a new direction?
Strategy and action. Driven by insight.
Market ing Group
RAPID RESULTS
Expedia Marketing Group helps corporate executives bring new drugs to market in record time.
How? Our simple yet effective process eliminates conference room debates, creates urgency and sets accountabilities that play to the strengths of each member of your team.
Specifically we:
• Identify the most efficient route to deliver measurable results while avoiding risks
• Accelerate decision making and manage trade-offs
• Apply a disciplined process to troubleshoot execution
We guarantee that you will see change within the most critical first 100 day period.
What’s the fastest route to success?
Market ing Group
Accelerating drug launches,while minimizing risks and costs.
Do you remember life before GPS? We’re the ‘automatic pilot’ that guides launch teams in the right direction. We help teams develop action plans quickly and free them from the torture of complicated maps or Gantt charts. Obstacles are identified quickly and teams get the guidance they need to stay on track.
© EMG-11/08-dl
Strategy and action. Driven by insight.
Market ing Group
RAPID RESULTS
Expedia Marketing Group helps corporate executives bring new drugs to market in record time.
How? Our simple yet effective process eliminates conference room debates, creates urgency and sets accountabilities that play to the strengths of each member of your team.
Specifically we:
• Identify the most efficient route to deliver measurable results while avoiding risks
• Accelerate decision making and manage trade-offs
• Apply a disciplined process to troubleshoot execution
We guarantee that you will see change within the most critical first 100 day period.
What’s the fastest route to success?
Market ing Group
Accelerating drug launches,while minimizing risks and costs.
Do you remember life before GPS? We’re the ‘automatic pilot’ that guides launch teams in the right direction. We help teams develop action plans quickly and free them from the torture of complicated maps or Gantt charts. Obstacles are identified quickly and teams get the guidance they need to stay on track.
© EMG-11/08-dl