The “Ultimate Studio Edition” collectibles are all precisely detailed props created by artists to match the gear from the film. The selection

includes four different helmets and four weapons, and prices range from $1,250 to

$3,500.The most expensive prop is a melted Darth Vader helmet for $3,500. It’s a limited edition with only 500 being made. The FN-2187 (Finn)

Stormtrooper helmet complete with blood smear is limited edition as well, but it’s only

$1,750.According to iSpot.tv estimates, the studio so far has spent $19.3 million to air the "Force Awakens" trailer across 44

broadcast and cable networks. NFL games account for more than a quarter of the TV spend ($5.35 million).

Disney owns ABC and before the movie Star Wars: The Force Awakens [came out], the anchors at ABC came to ‘Good Morning America’ dressed up as Star Wars characters.

Disney reminded audiences about the previous six Star Wars movies by making these movies available on streaming

services.

Everything that Disney owns. PIXAR

LUCAS FILMS MARVEL ENTERTAINMENTTOUCHSTONE PICTURES

AMERICAN BROADCASTING COMPANY HOLLYWOOD RECORDS

ESPNTHE MUPPETS

A&ELIFETIMEHISTORY

MAKER STUDIOSWalt Disney Parks & Resorts U.S

Disney storesDisney own water treatment and infrastructure

for the US.

The Big 6

GE NEWS CORP

DISNEY VIACOM

TIME WARNER CBS

The Walt Disney Company/CEOBob Iger

$85 Billion

What is exhibition?

Exhibition is when the film is actually released in cinemas or on DVD/Blue Ray.

Exhibition is the retail branch of the film industry. It involves not the production or the distribution of motion pictures,

but their public screening, usually for paying customers in a site devoted to such screenings, the movie theater. What

the exhibitor sells is the experience of a film

How was Star Wars Force Awakens exhibited?

RELEASE DATE December 17, 2015, United Kingdom

Star Wars: The Force Awakens premiered in Los Angeles at the TCL Chinese Theatre, El Capitan Theatre and Dolby Theatre on December 14, 2015.

The film was released in Italy, France, Philippines and Thailand - December 16United Kingdom, Mexico, Asian, African, South American and Oceania countries - December 17North America, Japan, Spain, and Venezuela - December 18India - December 25China - January 9, 2016

DVD Release Date: 18 April 2016

How would this differ from an independent film?

An independent film would be given less cinema screenings at first because there is more of a risk of it being unsuccessful and the budget is lower, if it does well then usually more are added however to ensure public interest the DVD is bought out sooner

too.

Synergy in Marketing

CoverGirl’s limited-edition “Star Wars” collection includes nail polish, mascara and lipstick in such

shades as Droid, Jedi and Dark Apprentice.

The official Star Wars Makeup Collection was designed by the incomparable Pat McGrath and features 19 ultimate fangirl products —

including C-3PO gold and Stormtrooper silver lipsticks, moody nail polishes, and six limited-

edition mascaras, which, get this, feature inspirational quotes from the films.

Other branded food items include special General Mills cereal boxes (one shows the Trix rabbit as Princess Leia) with plastic

“droid viewers” inside and Kraft macaroni and cheese with pasta in “Star Wars shapes.”

The affected boxes include Honey Nut Cheerios, Trix, Cinnamon Toast Crunch, Reese's

Puffs, and Cookie Crisp.

Technological Convergences and Specialized Equipment used in Star Wars the Force Awakens

One of the ways Star Wars: The Force Awakens has used digital technology is through the use of their

official companion app. On the app you can take a selfie of yourself as a Jedi and share it on to social media. This

promotes the film as it spreads the word about the film, which is an example of viral marketing.

Starting with the first new film, we have Star Wars: The Force Awakens. Abrams has long been a proponent of shooting on

film, and indeed he used 35mm to capture the majority of The Force Awakens with cinematographer Dan Mindel, who shot all

of Abrams’ previous movies save for Super 8. However, in addition to 35mm, Abrams and Mindel also used 65mm IMAX

cameras for one specific sequence, the Millennium Falcon chase through Jakku as seen in the first trailer. The movie is being

presented both in 2D and 3D upon release, but as Abrams shot on film, the 3D will be a post-conversion. The Force Awakens is also being showcased in IMAX 3D, which is where fans will get

the full benefit of the IMAX footage.Abrams used 65mm film for Episode VII, and

that Episode VIII is expected to be shot on Kodak film as well.