History of the Music Video

Contemporary: Never Ever Getting Back Together – Taylor Swift

Old: Night to Remember - Shalamar

Representation of the artist

Taylor Swift – Glamorous and as a old teenager that is trying to tell her boyfriend that are never getting back together.

Shalamar – Woman: Glamorous, respectable, mature, middle aged Men: Smartly dressed, respectful, charming, romantic

Technical Developments

Never Ever Getting Back Together – There is no high or low angle shots, but there is different depth of field. The props in the video are relevant to the time the video is conveying, such as the big television, stereos and telephones.

Night to Remember –This video is very dark, this is because the knowledge of lighting was not brilliant. In restaurants and bars these days there are many televisions and stereos whereas in this video none are seen.

What attributes are foregrounded?

Taylor Swift – Lyrics are very repetitive and revolve around a single topic of her breaking up with her boyfriend. In the video Taylor Swift wears pajamas and is surrounded by people in animal costumes.

Shalamar –The lyrics are very different and not as repetitive as Taylor Swifts. In this video the woman wears a glamorous dress and the men wear suits and tuxedos.

Is the video different to the genres today?

Taylor Swift – This song is kind of country/pop, but country is not a very popular genre music today. It has aspects of modern pop which is still very popular.

Shalamar –This song is from the soul genre which is not popular today but was very popular when this song was released. Examples of soul are: George Benson, Chic and The Isley Brothers.