emma gibson - copywriting portfolio 2015

PORTFOLIO

EMMA GIBSON

EMMA GIBSON PORTFOLIO

JADU

PRODUCT GUIDE AND SALES BROCHURE

In 2013 I worked as a Copywriter for Liquid Agency Europe, the European arm of the Silicon Valley agency. My first project in this role was to rewrite and personalise this sales brochure for Jadu Content Management Systems. This required change in tone of voice and messaging and to personalise the text towards specific audiences, including Education and Government. The brochure was very successfully received by the company, and we were subsequently asked to help with making similar

changes to their website, shown here.


MIDLAND HR

MARKETING AND COMMUNICATIONS CAMPAIGN

During my time at Liquid Agency Europe, MidlandHR were one of the biggest clients that I worked with. I was heavily involved in writing both long and short copy for the marketing and communications campaign that they were in the process of rolling out. I was involved in both the internal and the external launch, which meant that I was able to use a wide range of writing skills and further develop my abilities in messaging, slogans and longer communications. Some of the campaign materials that I wrote for included a service brochure, internal signage and merchandise as well as advertisements, blogs and direct emails. The campaign was extremely successful both for the agency and for the client, and we were subsequently asked to redesign and revise the website using similar concepts.


YOUNG WOMENʼS HOUSING PROJECT ANNUAL REPORT 2011-2012

I was hired as a freelance writer to write the annual report for a charity in Sheffield called the Young Womenʼs Housing Project. In this case the client required the report producing from scratch, as their previous reports had been quite flat and plain. I was given complete creative freedom on this project and I decided to bring some of their existing imagery (for example the sunflowers and the house) into the copy and liven up the entire document.

The project works to re-house young women and help them to re-establish themselves in the community, and I felt that this should be presented in a brighter manner.

As well as writing the copy I also assisted with the design of the

document and made the projectʼs story more positive and punchy.

The report was required for the Annual General Meeting where it was extremely well received.


JOBSTEPS LTD

ANNUAL REPORT 2011-2012

In 2012 I worked as a volunteer for a charity

called Autism Plus, which is based in Sheffield

in the UK. While working there I often worked

with their sister company, Jobsteps

Employment Services Ltd. Together with

another member of the team, I wrote and

produced the company’s annual report for the fiscal year 2011-2012.

In order to do this I had to first research and

understand a complex business structure

before translating this into concise summaries

of each element of the company.

I also compiled other sourced elements such as

the company history, Chairman’s summary and case studies.

The finished report was extremely well received

amongst the company directors and my

colleagues and I was subsequently hired as a

freelance writer to work on a lucrative tender

project.


REMEMBER THE NAME LTD CONTENT FOR LIVE SHEFFIELD MAGAZINE

I worked for Remember the Name Ltd as an Editorial Assistant as part of a work experience placement and was assigned to research, write and edit copy for a bi-monthly lifestyle magazine called Live Sheffield. Working in a small team gave me a lot of responsibility and the opportunity to really develop my creative skills.

This was a brilliant first experience of working in a publishing environment and my work was extremely well received by the editor and sub-editor.


ARTSDERBYSHIRE WEBSITE PLACES AND SPACES PAGE

The Derwent Gallery The Derwent Gallery is set in the beautiful Peak District countryside close to Chatsworth House and Stanage Edge. We showcase and sell images that relate directly to the landscape we are privileged to be situated in. All of the exhibited paintings in the gallery are local landscapes and most of the artists are from the local area and have come to us to display their work as we live and work alongside each other. The Derwent Gallery setup is idyllic, from the backdrop to the displays inside and the hard work that the gallery and the artists go to make it all a pleasure to visit and become a part of.

Gallery 52 Gallery 52 is situated in an old cow shed in Brailsford, presenting a wide variety of art, sculpture, ceramics and accessories. We offer a relaxed atmosphere for customers to look at and enjoy our wide range of arts and crafts and should you feel that you want to take part of your experience home with you, we offer prices from as little as a couple of pounds.

Harrington Mill Studios Harrington Mill Studios is an exhibition space set within a working studio. The complex boasts 18 artistsʼ studios and an exhibition space which has helped to raise the profile of the studios by participating in art exchanges with artists from Sweden, Chicago and Korea. 2012 was an exciting year for Harrington Mill Studios, with showcases in Seoul, South Korea and artist Rose Pritchard from Chicago exhibiting at HMS in May.

As a volunteer for Derbyshire County Council, I worked within the Arts Derbyshire team to write, produce and edit articles for the ArtsDerbyshire website.

One of the many projects I have worked on, the Places & Spaces page was commissioned to me from the very beginning, giving me creative freedom with the copy and images as well as researching galleries and studios within the region and liaising with their owners or managers.

This was a fantastic project to be in control of and I thoroughly enjoyed every aspect of the process.

To read more please visit www.artsderbyshire.org.uk/find_venue/Places_Spaces

So what’s it like to ski in Lake Louise?

MOUNTAGO I worked with Mountago on several different

projects for their website – including writing up

descriptions of ski resorts around the world.

These travel descriptions were designed to

entice, inform and aid potential travelers in

their choice of vacation destination, and it was

my job to both research the information and

write it into cohesive and fluid copy.

PENCIL PR On a freelance basis I write articles, blog posts and press

releases for Pencil PR, a small PR and marketing firm based

in the UK. I provide extra help with any of their copywriting

needs, as and when requested, and usually find myself

working on something different every week.

Clients have included financial accountants, software

companies, social media experts and many others, as well as

blogs for the company website itself, as shown here.

KANATA NETWORKER I have been writing articles for the Kanata Networker

since the middle of 2015, every month choosing a

different company in the Kanata North area to target.

My job is to research and interview the company and

discover what their market value is for other Kanata

residents or businesses. The article is then written up

either as a narrative or as an interview. This project

is extremely valuable for me as a writer as it gives

me the opportunity to use some of my journalistic

skills as well as my creative writing to produce

something informative, interesting and engaging.

KANATA NETWORKER

MEREO BOOKS I write for Mereo Books on a weekly or bi-weekly basis, adding blogs directly to their website. I write about topical issues related to the self-publishing industry, as well as tips, advice, anecdotes and personal stories. I have been contributing to this blog for two years, and find it extremely enjoyable and rewarding.

emma gibson - copywriting portfolio 2015

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