emotional intelligence in financial planning
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Emotional Intelligence in Financial Planning
Dr. Andree C. Swanson, EdD, MHR, MAOMForbes College of Business at Ashford University
Randy Braidfoot, MS, CFP®, CDFA™,MPASSM
Director of the Dispute Resolution Center, a department of the
Panhandle Regional Planning Commission
2014 Eleventh Annual Institute For Emotional
IntelligenceMcClellan Community
CollegeWaco, TXFeb 2014
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Background
How we met
Brainstorming
ideas
Starting from
scratch
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Abstract
The Code of Ethics and Professional
Responsibility of the Certified Financial
Planner Board of Standards sets forth
three principles that clearly identify the
requirement to possess or obtain a high
level of emotional intelligence.
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Abstract (Continued)
Researchers sought to discern if there
was a need among CERTIFIED FINANCIAL
PLANNER™ practitioners for a better
understanding of emotional intelligence
so they could better fulfill the
requirements of the Code requirements.
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Abstract (Continued)
The outcome of the research
demonstrated that there is a need
for emotional intelligence training.
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Emotional Intelligence Defined
The capacity to…
perceive emotions,
assimilate emotion-related feelings,
understand the information of those
emotions
manage them (Mayer et al., 1999)
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Introduction
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Introduction
The CERTIFIED FINANCIAL PLANNER™ designation is recognized as the “Gold Standard” of the financial planning industry when it comes to being a competent planner.
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Introduction (Continued)
Within the Code of Ethics and Professional
Responsibility of the Certified Financial Planner
Board of Standards, high principles are
established to maintain the professionalism
and integrity of the certification marks (CFPBS,
2013).
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Introduction (Continued)
Within three of the seven principles
of the Code are indications that
suggest practitioners possess or
obtain a high level of emotional
intelligence to meet the Code
requirements (CFPBS, 2013).
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Significance of Study
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Significance
The significance of this study relates directly back to the Code of Ethics and Professional Responsibility of the Certified Financial Planner Board of Standards, Inc.
Competence includes: the wisdom to recognize the limitations of
that knowledge referring to another professional when
necessary.
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Significance
Many studies have been published on
how individuals with high emotional
intelligence can enhance and increase
the potential for positive outcomes.
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Significance
The completion of this study could benefit the
field of financial planning and in a greater
sense may significantly change the landscape
of communications and relationships in both
business and academia as a whole.
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Connection to Financial Planning and Academia
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Research MethodologySurveyMonkey
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Survey Methodology
Conducted a pilot
study
Conducted a
survey
Used Survey
Monkey
Analyzed results
Published data
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Survey Results
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Participants / Demographics
Surveyed 36
Certified Financial
Planners
Feb 2013
23 males
12 females
▪ 1 skipped this
question
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Years in the CFP Field
1 - 3 years = 3
4 – 9 years =
12
10 – 14 years
= 7
15 – 19 years
= 5
20 or over = 8
(Swanson & Braidfoot, 2013, p. 4)
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Number of CFPs who have heard of EI
24 of 36 (66.7%)
had heard of
emotional
intelligence
12 (33.0%) had a
clear
understanding of
the meaning of
emotional
intelligence.(Swanson & Braidfoot, 2013, p. 4)
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CFPs who have a clear understanding of EI
14 (38.9%) strongly agreed or agreed
9 (25.0%) participants strongly disagreed or disagreed that they understood emotional intelligence.
15 (41.7%) participants were neutral.
(Swanson & Braidfoot, 2013, p. 5)
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Believe EI will be useful
29 (80.6%) strongly agree or agreed that EI would be useful in their work as a financial planner.
The blue and orange section depict those that strongly agree (orange) and agree (blue).
(Swanson & Braidfoot, 2013, p. 5)
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Believe EI will improve their performance
30 (83.4%) of the 36 participants strongly agree or agreed that EI would improve their performance.
The blue and orange section depict those that strongly agree (orange) and agree (blue).
(Swanson & Braidfoot, 2013, p. 5)
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CFP Board of Ethics states Principle 2 – Objectivity
“Provide professional services objectively” Principle 3 – Competence
“Maintain the knowledge and skill necessary to provide professional services competently”
Principle 4 – Fairness “Be fair and reasonable in all professional
relationships. Disclose conflicts of interest”
(Swanson & Braidfoot, 2013, pp. 1 -2)
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The bottom-line
Based on the CFP Board of Ethics statements on the previous slide
and The results of the survey show that…
CFPs are aware of Emotional Intelligence (EI)
CFPs understand that learning more about EI will benefit them
A need exists to implement EI training in the field of financial
planning.
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Future Research
http://www.uws.edu.au/bioelectronics_neuroscience/bens/postgraduate
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Future Research
Investigate the
appropriate level of
emotional
intelligence needed
to become a better
Certified Financial
Planner™ practitioner.
(Swanson & Braidfoot, 2013, p. 8)
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Future Research
Conduct a qualitative
Delphi study to assess,
through the use of
expert CFPs (identified
in this study), the
appropriate levels of
training required in
emotional intelligence. (Swanson & Braidfoot, 2013, p. 8)
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Future Research
Seek permission from the Certified Financial Board to use their membership as a resource
Apply this to other countries
(Swanson & Braidfoot, 2013, p. 8)
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Concluding Research
http://www.forskningsradet.no/servlet/Satellite?c=Nyhet&pagename=nanomat%2FHovedsidemal&cid=1253969771853
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Conclusion
97% experienced a situation with an emotional distraught client.
75% desire Emotional Intelligence as part of a continuing education program.
Over 85% positive response was received to the question on establishing Emotional Intelligence as part of the primary curriculum for financial planners.
(Swanson & Braidfoot, 2013, p. 8)
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Conclusion (Continued)
The results of this survey strongly
indicate that further study and
training for financial planners is not
only warranted but may be
considered essential in the
framework of being a competent
planner.
(Swanson & Braidfoot, 2013, p. 8)
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Questions from the Audience
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BiographiesDr. Andree Swanson and Randy Braidfoot
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Dr Andree Swanson
Andree Swanson is an assistant professor with the Forbes
School of Business at Ashford University (Denver, Colorado)
and adjunct associate professor with the College for
Financial Planning (Greenwood Village, Colorado).
Dr. Swanson holds a Doctorate in educational leadership
and a Master of Arts in organizational management from
the University of Phoenix.
She also holds a Master of Human Relations from the
University of Oklahoma where she first learned of emotional
intelligence. Her work experience ranges from office
management to corporate training to higher education.
She has worked for the US government (DoD, USAF, & USA),
corporations, and higher education.
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Randy Braidfoot
Randy Braidfoot is a securities principal and CFP® practitioner with
over 26 years of experience. He holds a Master of Science in personal
financial planning from the College for Financial Planning and a
Bachelor of Arts in mass communications from West Texas A&M
University.
Randy also holds the Certified Divorce Financial Analyst designation.
Braidfoot is considered a “subject matter expert” for the Certified
Financial Planner Board of Standards where he reviews and creates test
questions that are used on the certification test. He is the Director of
the Dispute Resolution Center, a department of the Panhandle Regional
Planning Commission, providing mediation services for the judiciary
courts of the top 16 Texas counties .
In 2011, he was honored as the Mediator of the Year. He has also
trained and worked as a mediator for the Texas Department of Criminal
Justice and as a financial specialist in collaborative law cases.
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References
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References
Certified Financial Planner Board of Standards Inc (CFPBS). (2013). Code of Ethics and Professional Responsibility. Certified Financial Planner Board of Standards Inc. Retrieve from http://www.cfp.net/learn/codeofethics.asp
Swanson, A., & Braidfoot, R. (2013). An Assessment of Emotional Intelligence Understanding in the Field of Financial Planning. Internet session presented at the 2013 Summer Global Conference on Business and Finance (GCBF), Costa Rica.
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Other publications
Braidfoot, R., & Swanson, A. (2013, Jan). Emotional intelligence of financial planners in mediation. Global Conference on Business and Finance Proceedings, 8(1), 378-385. Retrieved January 5, 2013 from http://www.theibfr.com/proceedings.htm
Braidfoot, R. B., & Swanson, A. C. (2013, Jan). Emotional intelligence of financial planners in mediation. Internet session presented at the 2013 Winter Global Conference on Business and Finance (GCBF), Las Vegas, NV
Braidfoot, R., & Swanson, A. (2012, Sep). White Paper -- Emotional Intelligence of Financial Planners. College for Financial Planning, Greenwood Village, CO. http://www.cffpinfo.com/eBooks/Emot_Int.pdf