emotions of healthcare seekers
Post on 19-Oct-2014
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How to capture what truly motivates healthcare consumers.TRANSCRIPT
of healthcare seekers
Hospitals and healthcare providers
Hospitals and healthcare providers operate in fiercely competitive market situations.
The functional benefits of your brand
The functional benefits of your brand things like
outcomes physicians & staff
technology & research
are considered cost of entry.
The functional benefits of your brand things like
outcomes technology & research
physicians & staff
Separating your brand from the competition
Separating your brand from the competition takes a deep understanding of what drives decision-making and behavior.
Inspire preference for your brand
Inspire preference for your brandby tapping what truly motivates your target audience.
Emotion.
denial
anxiety
relief
hope
denial
anxiety
relief
hope
I’m not really that sick. I’m sure this will pass.
denial
anxiety
relief
I’m not really that sick. I’m sure this will pass.
I don’t have time for this. I’ll just handle it myself.
hope
denial
anxiety
relief
hope
denial
anxiety
relief
hope
What’s wrong with me and what do I do if it’s serious?
denial
anxiety
relief
What’s wrong with me and what do I do if it’s serious?
Who can I trust to help me get through this?
hope
denial
anxiety
relief
hope
denial
anxiety
relief
hope
At least I know what I’m up against now.
denial
anxiety
relief
I know I’ll get through this— I’m ready to fight.
At least I know what I’m up against now.
hope
denial
anxiety
relief
hope
denial
anxiety
relief
hopeI really appreciate every day now. It’s amazing how that happens.
denial
anxiety
relief
I’m excited to put this behind me and get back to my life.
I really appreciate every day now. It’s amazing how that happens.
hope
These emotions, both positive and negative,
denial
anxiety
relief
hope
These emotions, both positive and negative, have an enormous impact on patients’ actions as they seek health information, guidance, and care.
denial
anxiety
relief
hope
The right messaging can help
The right messaging can help move denial toward understanding
The right messaging can help move denial toward understanding transform anxiety into trust
The right messaging can help move denial toward understanding transform anxiety into trust evolve relief into confidence
The right messaging can help move denial toward understanding transform anxiety into trust evolve relief into confidence and inspire hope and a sense of empowerment.
At the foundation of our work is the knowledge that
emotion
At the foundation of our work is the knowledge that
emotion motivates
At the foundation of our work is the knowledge that
emotion motivates behavior.
At the foundation of our work is the knowledge that
Our expertise lies in applying that knowledge
Our expertise lies in applying that knowledge to develop distinctive and high-impact brand strategies
Our expertise lies in applying that knowledge to develop distinctive and high-impact brand strategies that engage and influence consumers
Our expertise lies in applying that knowledge to develop distinctive and high-impact brand strategies that engage and influence consumers at the root of their decision-making processes.
We are a brand engagement agency specializing in changing not simply perception but behavior.
We are a brand engagement agency specializing in changing not simply perception but behavior. And we’re ready to help you build a sincere and lasting preference for your brand.
Contact us.
web: www.northlich.com Mike Langerphone: 513.287.1812email: [email protected]