empathic customer connection with vr & salesforce

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Emphatic customer connections with VR & Salesforce Philippe Ozil Developer Evangelist, Salesforce @PhilippeOzil [email protected]

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Page 1: Empathic customer connection with VR & Salesforce

Emphatic customer connectionswith VR & Salesforce

Philippe Ozil Developer Evangelist, Salesforce

@[email protected]

Page 2: Empathic customer connection with VR & Salesforce

Agenda

Eliminating Some Misconceptions

Development Tools & Skills

Force.com Integration

A Real Use Case

Closing Words

Page 3: Empathic customer connection with VR & Salesforce

It’s not for business, it’s for gaming

It costs a fortune (hardware & software)

VR development = dark magic / PhD

Common Misconceptions About VR

Page 4: Empathic customer connection with VR & Salesforce

Lot of competition for entertainment headsets

Access to consumer market is driving costs down

Deloitte Global prediction for 2016:

VR hits $1B

2.5 million VR headsets sold

Digi-Capital prediction for 2020:

AR/VR could hit $150B revenue

VR Market – What Lies Ahead

Page 5: Empathic customer connection with VR & Salesforce

Exploring remote/dangerous areas

Training/simulation that involves expensive/rare hardware

Marketing journeys

VR Business Use Cases

Page 6: Empathic customer connection with VR & Salesforce

No, it could cost you as little as 3£

Two main categories:

• Low cost, mobile solution: 3 – 100£

• High end, desktop solution: 3000£ and more

Expensive Hardware?

Page 7: Empathic customer connection with VR & Salesforce

Game development engine: Unity 3D or Unreal engine

Why Unity 3D:

• free personal edition

• multi platform

• solid documentation & tutorial

• large and dynamic community

• asset store including VR content

• “standard” VR SDK

VR Development Tools

Page 8: Empathic customer connection with VR & Salesforce

Creativity & patience

Ability to visualize 3D spaces

Mathematics

Programming (C# or JS)

3D Modeling

VR Development Skills

Page 9: Empathic customer connection with VR & Salesforce

Force.com Integration

ConnectedApplication

Salesforce Unity C# SDK

OAuth 2.0

REST

Page 10: Empathic customer connection with VR & Salesforce

Provides basic tooling to access Force.com APIs

• OAuth authentication

• Salesforce records CRUD operations

• Apex remote methods calls

• Chatter feed interactions

• Approval process interactions

Salesforce Unity C# SDK

Page 12: Empathic customer connection with VR & Salesforce
Page 13: Empathic customer connection with VR & Salesforce

The Salesforce Lightning App

Page 15: Empathic customer connection with VR & Salesforce

VR can be used for business purposes, be creative!

VR is accessible

Go try it out!

Closing Words

Page 16: Empathic customer connection with VR & Salesforce

Unity 3D unity3d.com

Trailhead VR Project Build a 3D Virtual Reality App

Salesforce Unity SDK github.com/pozil/salesforce-unity-sdk

Resources

Page 17: Empathic customer connection with VR & Salesforce

Thank YouRemember to tell us what you think in the event survey www.LondonsCalling.net/survey

Philippe Ozil Developer Evangelist, Salesforce

@[email protected]