Empathize and Define Catalina Quintana

Say Think

Do Feel

• They want to find a job so they become independent from their parents • They wish to find a job in a big and recognized enterprise. • Other alternative is to create their own Business but they do not have

money and is not what they dream of .• They are very excited to start working.• They wish to have a working lifestyle soon.

• They are relax because it hasn´t been to long looking for a job • They were thinking in participating in big projects and jobs• They do not think what kind of job they want only in what people will say • They do not plan or investigate what they really what to do for a job • The only thing they think is what people will say or judge• It´s not important what they have to do they only care if they work in a big

enterprise or company • They do not think in what they love to do or their passions • They do not think if working in a specific job will make them happy • They think they deserve to work in a prestige company • They think making their parents proud will be the best thing in life • Show others or society they can earn money and able to work

• They feel It´s the next step in life. • if they do not find a job fast they feel they are a loser for there friends and

family. • They feel afraid of not finding a job and letting down their family • They feel they are prepared to work. • They are afraid and feel a lot of uncertainty. • They feel they have to find a job because family pressure and social status.• For theme it´s not important the economic sector of the enterprise where

they want to work just that is a big company.• They want to be important because they think is the path to success • They feel that with a big job their friends and family will respect them • They feel they are prepared to do any job but if it´s in a big company • They want to be better than their friends and tell everyone about it.

• The persons I interviewed were young, and recently start looking for a job (15 days).

• They have studied for 5 years in an University • They have never worked in a enterprise• Their parents have always give them economic support • They are planning their future to work for a short period of life • They do not talk about the future just to find a job

Students, open mind, creative, with energy to learnand urge start a working life

To find a job fast in a big enterprise .

They want to show society they have a good job in a big company. They want Social Acceptance

Stakeholder Problem/Need Insight

Problem Statement