Empathy Map

Design Thinking Course

Eduardo Ozorio Nunes dos Santos

2

Right job

High wage

Right course

Theoretical

Practical

SAY

Be happy

Be rich

3

good student

international observer

curious

ability to overcome

Family values

DO

resilience

social consciousness

respect to histories

4

low educational background

Too much goals

uncertainity

ideology

Different influences

THINK

economic crisis

doubts

5

labor market unknown

good course supply

professional orientation

ability to overcome

family orientation insuficientFEEL

resilience – good!

doubts are normal

may earn money

6

Problem statement

7

Stakeholder:

Problem statement

17 years old male student

Good student, responsible, very good marks

Low class origin, ambicious, but risk averse

Full of goals, knows what does not like

Searchs the career

8

Problem/need:

Problem statement

He needs a career according to his objectives and beliefs.

9

Insight:

Problem statement

He needs to build a career frame system through which he could combine dreams (objectives), individual and professional beliefs/characteristics and market environment, compare the data, and conclude about his career.