empathy map for design thinking course

Empathy Map Hani Al-Menaii

Design thinking Course

Monday, August 5, 13

Who?• I interviewed 5 young Arabic ladies

• From Egypt, Palestine & Syria

• They are all graduates (from 1-3 years)

• They are all looking for jobs (some of them in temporary jobs

• They studied in different fields : History, Pharmacy, Business & Architecture

• It was done in Facebook (but I know three of them personally)


Say

• Not very helpful educational system

• Lots of what we studied in university is not relevant to work environment

• The picture of what work look like is not right during the studying years


Feel• Confused about their future

• Tariffed from job interviews

• Not happy about what university education equipped them with

• Not sure about what is needed from them as a working force

• One of them has an entrepreneurial


Think• Education system in university should

change

• Companies (and government intaties) should be involved

• Students need lots of training in the none technical areas (soft skills)

• They need to invest on themselves to be able to perform in the work force


Problem StatementAn Arabic girl who is a fresh

University graduate and looking for work (Needs) to be part of

intensive training both soft skills & practical technical during the last year in University (because) This will guide them throw the first years in the working force


A screen shots of some dialogues in

Face book (they are all in Arabic)
