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Design Thinking Action Lab - Stanford

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Page 1: Emphatize define

DESIGN THINKING ACTION LAB .:. MAURICIO BUENO

EMPHATIZE AND DEFINE

Page 2: Emphatize define

DESIGN THINKING ACTION LAB .:. MAURICIO BUENO

EMPHATIZE

Page 3: Emphatize define

DESIGN THINKING ACTION LAB .:. MAURICIO BUENO

SAY THINK

DO FEEL

IN UNIVERSITY I LEARN SOME

THINGS THAT I WILL NEVER

USE

UNIVERSITIES ARE STILL USING AN OLD WAY FOR TEACHING

AND EVALUATE

SOMETIMES UNIVERSITY IS FAR FROM THE

MARKET

I DON’T WANT TO WORK FOR A

UNFLEXIBLE COMPANY

I WANT TO STUDY AND WORK WITH PLEASURE

I WANT TO WORK WHERE I MAKE THE

DIFFERENCE

I CAN TEACH SOMETHING TOO

I DON’’T NEED TO COLLECT

DEGREES

I WANT TO LEARN AND COLLECT

KNOWLEDGE

I ENJOY LITTLE COURSES

DO MANY THINGS AT THE SAME

TIME

ENGAGED WITH A LOT OF PROJECTS

SMARTPHONE CAN USUALLY

CAPT HIS ATTENTION

PLAY VIDEOGAMES

SPEND A LOT OF TIME ON INTERNET

DOES SOCIAL WORKS

LIVE WITH PARENTS

WATCH ONLINE COURSES AND

VIDEOS

INTERESTED ABOUT MANY

THINGS

DO HOMEWORKS AS FAST AS POSSIBLE

AT WORK OR UNIVERSITY FUN IS IMPORTANT

WANT TO RAISE FAST

IT IS POSSIBLE TO BE HAPPY

AND MAKE SOME MONEY

THE BEST THING IS LIVING THE MOMENT

IN CAREER PERSONAL

IDENTIFICATION IS VITAL.

PERSONAL SUCCESS

DEPENDS ON SOCIAL GLOBAL

SUCCESS

PEOPLE SHOULD BE FREE TO MAKE THEIR CHOICES

IT’S POSSIBLE TO WORK IN A COMPANY AND ENDEAVOR AT THE SAME TIME.

COMPANIES AND UNIVERSITIES

ARE VERY SLOW.

THE MORE PEOPLE KNOW THE BEETER THEY ARE

CURIOUS

HAPPY IN HIS JOB

NOT AFRAID ABOUT

CHANGING

FREE IN HIS JOB

EXCITED ABOUT CHALLENGES

BORED SOMETIMES AT UNIVERSITY

BORED WITH BUROCRACY

PRESSED

NOT EXCITED ABOUT OLD MODELS IN LEARNING

SAFE IN HIS FAMILY

I AM LEARNIG A LOT AT WORK

TEACHING AND SUPERVISING ARE ABOUT ENCOURAGING AND STIMULATING

A MENTOR IS BETTER THAN A BOSS

Page 4: Emphatize define

DESIGN THINKING ACTION LAB .:. MAURICIO BUENO

DEFINE

Page 5: Emphatize define

DESIGN THINKING ACTION LAB .:. MAURICIO BUENO

STAKEHOLDER A YOUNG AND CREATIVE STUDENT WHO IS THE MIDDLE OF THE ADVERTISING

UNIVERSITY COURSE AND IS IN HIS FIRST YEAR IN AN INTERNSHIP IN AN BRANDING

AND ADVERTISING AGENCY.

NEED INSIGHTS

NEEDS A WAY TO BECAUSE BRUNO NEEDS A WAY TO EXPAND AND

SHARE HIS KNOWLEDGE HAVING FUN.

HE IS LEARNING A LOT DURING WORK AND HE BELIEVES THAT KNOWLEDGE IS MORE

IMPORTANT THAN DEGREES. AND FURTHER HE THINKS DEGREE IS NOT ALL, AND HE IS WILLING TO TEACH AND HAVING FUN INSPIRING AND BEING

INSPIRED.