empire

The UK’s most influential brandsthe world’s biggest movie magazine*

magazine of the year 2010

The UK’s most influential brands

THE WORLD’S biggEST mOviE magazinE

“Empire is the best movie magazine in the world. Bar none.Quite simply, it’speerless.”Steven Spielberg

CirCulation

179,064*

readership

844,000**

abC1 profile

70%**

median age

28**

male/female

70/30**

*ABC Jan - Jun 2010

**NRS Apr - Sept 2010

l Empire is the world’s largest movie magazine

l unrivalled access to iconic, A-List film talent, giving advertisers the opportunity to position themselves alongside influential brands and personalities

l world exclusives on the biggest and most exciting new films

l authorative coverage on all aspects of home entertainment: DVD, TV, games, hardware etc.

l dominates the uK film market with 70% circulation share, outselling its nearest competitor by 103,000 copies.

l unprecedented loyalty and trust – 70% of readers buy every issue.

l Empire has over 55,000 subscribers - this is up over 25% y-o-y. Empire has more subscribers than it’s nearest rival sells copies on the newstand.

l The magazine, empireonline.com and our international editions now reach over 2.5 million of the most dedicated movie fans on the planet.

why ADVeRTiSe?


The EmPiRE ReADeRTim is 29, living and working in London. he is funny, smart and ahead of the curve.

Amongst his friends he is the source of knowledge for all things entertainment. he’s tech-savvy and was the first of his friends to get an iPhone. his mates always come to him for advice on new technology – TVs, projectors, Blu-ray, surround sound etc.

They know it won’t be a one-word answer – it will be well thought-through, based on research, from the internet and magazines.

Tim is very active on the net, blogging daily, and is a sponge for new information. he likes a challenge and is open to change – always up for trying new products. he’s a keen gamer and although he has an Xbox, he bought the new PS3 to double as a Blu-ray

player – a clear sign of his high disposable income.

On long journeys there is always a fight to sit next to him so you can watch the latest series of entourage and Mad Men that he’s downloaded on his iPad. Movies are his

social currency – Tim is always called upon to settle his mates’ film arguments, knowing precisely why The Godfather Part ii is the superior film in the trilogy.



ROLL Of hONOuRl PPA Consumer Magazine Of The year 2010

l editor-in-Chief Mark Dinning won BSMe entertainment and Celebrity Magazine editor of the year award for an astonishing 4th year in a row. No other editor has won this award this number of times

l James Dyer won website editor Of The year 2009 for the 2nd time

l PPA Creative Production initiative Of The year 2008

l PPA Consumer Magazine Production Team Of The year 2008

“with so much white noise around in terms of blogs and everyone expressing their own opinion, a quality brand like Empire is more necessary than ever. if you really want to know about movies, Empire is your only natural destination.”


Mark Dinning, Empire Editor-In-Chief


BRAND iNfLueNCeThe constant quest to deliver the best movie coverage on the planet is underscored by amazing relationships between Empire and the biggest filmmakers in the world: steven spielberg, James Cameron,

Quentin tarantino, peter Jackson and guillermo del toro, just some of its most influential fans and readers.

‘Empire’s enthusiasm, honesty, wit and intelligence are contagious. I salute it - George Lucas

After 20 years of being the world’s best movie magazine, last year saw Empire become the biggest movie magazine in the world. This international domination – outselling all of its rivals globally by an average of 2 to 1 – is down to Empire’s continued commitment to delivering movie fans the greatest monthly experience, telling them

which movies to get excited about and why.


‘Movies are myreligion andEmpire is mychurch.’Quentin Tarantino



ReADeR iNfLueNCeEmpire is a mainstream brand straddling the lifestyle and more specialist magazine

categories. this means Empire readers are advocates and opinion leaders in all areas of their lives – not just film.

Empire readers over-index as “influential consumers” vs. all other men – making them a highly desirableaudience to target.*

notable consumer brands that have used Empire in the last 12 months include:

*tgi 2010 Q2: word of mouth scores: Connectors, salespeople & mavens 15-54 men


The MAGAziNe

The films and faces that are on empire’s radar right now. Real focus on new films and hype around what’s coming up. Regular features

include My Movie Mastermind and Pint Of Milk.

The heart of the magazine. home to empire’s theatrical reviews and one of the main reasons readers buy the magazine month in, month

out. The readers will use the reviews to plan their cinema trips, according to the famous five-star system. Trusted and influential, the

reviews are a source of much debate.

Covering all the big films, this is where empire shows the power of its access to actors and directors, with set visits and comprehensive detail. As well as covering the big releases, empire explores fascinating, often overlooked stories from the history of cinema within the Back Story.

Devoted to the latest DVDs, Blu-rays, soundtracks and books, this section reviews all the latest releases. it has recently been beefed up with news and interviews, and ensures the quality of empire is

maintained throughout the magazine.

the slate

in Cinemas

re.view

main features



The EmPiRE BRANDEmpire is the uK’s premier movie media destination, providing indispensable insight both online and in print,

from blockbusters to classics.

WORLD’S FiRST 3D COvER — JUnE 2008

SPECTaCULaR 20TH annivERSaRY, gUEST-EDiTED bY STEvEn SPiELbERg — JUnE 2009

250TH iSSUE — aPRiL 2010


Empire is a truly multi-platform brand, using magazine and online to connect with 1.4 million of the smartest film fans on the planet.

Reaching consumers with high disposable incomes, Empire readers are early adopters, media-savvy and invest in technology.



EmPiRE AwARDS 2010

The annual empire Awards have been held since 1995, the uK’s premier movie honours that are voted for by the movie-going public. Since 2009 this prestigious event has been sponsored by Jameson, a brand with strong associations with film

across international markets (Dublin film festival, Tribeca etc).

‘Thanks to Jameson and Empire, I can now be a hero for one day,

like David Bowie’

Jude law, empire hero, empire awards 2010


BRAND eXTeNSiONS

1.5 millionuniQue users

19.5 millionpage impressions

70,000email subsCribers

20,000faCebooK fans*

42,000twitter followers*

*all stats as of nov 2010

empire iphone reviews app Launched in Nov 2009, priced £2.99, and one of the most popular Christmas downloads. hit the top 25 downloads on week of release

empireonline.Com

empire movie-Con Now in its third year, empire Movie-Con is a now three-day movie

preview event with Q&As and unseen, world-exclusive footage. Selling out its ticket allocation in four hours, the 2009 event saw Robert

Downey Jr., Terry Gilliam, Kathryn Bigelow and Guy Ritchie attend and showed exclusive footage of Avatar a week before world Avatar Day




CASe STuDieS

sony bravia and empireA through-the-brand execution for Sony to launch their newest Bravia TV, a

flagship for the brand as it was Sony’s first foray into internet-enabled and 3D TV. The campaign was a combination of sponsorship of an 2010 empire Award (Best film), presence for the TV at the pre-Awards drinks reception and a three-page

bespoke feature shot and directed by the empire design team.

The Best film award was won by Avatar and collected by Sam worthington at a prestigious event held at the Grosvenor house. Over 400 guests were able to

see and play with the TV at the pre-Awards drinks reception. The empire imagery for the advertorial was used by Sony to push the launch outside of the brand and

a competition to win the TV generated over 10,000 entries.

AVATAR (2009) James Cameron’s sci-fi spectacular is the biggest movie of all time. Watch its space-age wizardry at home as it was intended to be seen — in stunning 3D. CLOUDY WITH A CHANCE OF MEATBALLS (2009) One of the funniest animated comedies for years, it’s also one of the best for 3D, with meteorological phenomena including spaghetti twisters, meatball storms and ice-cream snow bursting out of the screen.

A CHRISTMAS CAROL (2009) Jim Carrey plays a mo-cap Scrooge (plus all the ghosts) in this high-tech re-imagining of the classic Yuletide tale. With 3D glasses donned, you can create a blizzard in your living room at any time of the year.CLASH OF THE TITANS (2010) Rampaging Gorgons, giant scorpion beasts and the mother of all sea-monsters. This 3D update of the 1981 creature feature will turn your house into a mythical menagerie.

ALICE IN WONDERLAND (2010) Tim Burton’s most eye-popping movie to date (and that’s saying something) saw him embrace not just CGI but 3D. Watch it with specs on for optimal effect and a Cheshire Cat in your face. TOY STORY 3 (2010) Pixar’s first properly 3D movie (Up was converted mid-way through production), this is bound to be visually blissful. Who doesn’t want to see a digitally dimensionalised Slinky Dog?

TINTIN (2011-’12) When Steven Spielberg and Peter Jackson team up, it’s wise to pay attention. Their adaptations of Hergé’s adventure series will see the boy detective roaming the globe in what’s bound to be mind-blowing 3D.STREETDANCE 3D (2010) Friends round at yours? Feeling energetic? Soon you’ll be able to put on this, Britain’s first 3D movie, and show off your breakin’, poppin’ and lockin’ skills. Or skillz.

As BoB DylAn once sAng, “The Times, They Are A- chAngin’.” From AvATAr To Alice

In Wonderland and Clash Of The Titans, the biggest and most exciting movies of the moment are being released in 3D, giving audiences a whole new dimension of thrills. But just where does this leave the home entertainment experience? Will our return visits to Pandora, the rabbit hole or Argos have to be in boring old 2D? Not if Sony has anything to do with it. Fusing astounding technology and a sleek space-age design, its brand-new Bravia LX903 television creates a whole new kind of viewing experience. For the first time ever you’ll be able to become completely immersed in your favourite movie without leaving the comfort of your own sofa. 2010 will go down in history books as the year in which TV changed forever — and the LX903 is right at the forefront of the revolution. Forget the blurry images and cardboard glasses of yesteryear. Sony uses the advanced picture

technology of Full HD 3D — plus high-tech Active Shutter glasses — to create an experience so real, you’ll feel you’re actually there. The TV can display moving images at a frame rate four times faster than conventional LCD sets, meaning a super-smooth, pin-sharp picture and amazing illusion of depth. If you’re more of a gamer, you’ll soon be able to update your Sony PlayStation 3 to play 3D titles — and use it to view the imminent wave of 3D Blu-rays. But even without the element of 3D, with a Bravia you’ll find there’s a whole new world of entertainment to explore. Bravia Internet Video allows you to stream online videos, or catch up on your favourite shows whenever you want, meaning no more squabbling over the remote control ever again. On-screen widgets can update you on what’s going on over at Facebook, Twitter or Flickr. And built-in Freeview

The new Sony Bravia LX903 brings 3D to your living room

Empire promotion

seT To sTun

REASONS TO GO 3D

With a Sony Bravia you’ll find there’s a whole new world of entertainment to explore...

Thrill to 3D with the sleek, sexy Sony Bravia LX903.



CASe STuDieS

Jameson and empire Jameson launched their Cult film screening programme in 2008 with the aim of targeting 25-34 year old ABC1 men. empire was the natural partner for this

campaign, as they strove to build a strong brand association between Jameson and an authority on film.

The empire approach was to give the drink further inspiration and personality, thus reinforcing its link to film in press. This was executed through 12 advertorials, designed

and written by the empire team explaining Cult film. The media elements to the campaign supported a series of screenings. each film screened in an environment

that would in some way relate to the content of the film, with a final screening at the Royal institution for Duncan Jones’ BAfTA-winning film, Moon

Over 2000 people attended Cult film screenings in 2009 thanks to this activity, recruited from empire as the sole media partner. The online voting delivered

1.2million page impressions in a 2 week period, with some of the highest click through rates achieved across the whole of 2009.

Empire promotion

this is a quiet film that nevertheless echoes long after you’ve seen it...

Duncan Jones’ brilliant debut film crept up on everyone last year and met with a flood of acclaim — culminating in a BAFTA nomination for Outstanding British Film, plus a nod for Jones himself for Outstanding Debut By A British Writer, Director Or Producer — and this vote now shows that it’s also won over you, the discerning filmgoing public. It’s the story of a lone astronaut, stationed on the moon for three long years, who starts to doubt his sanity after his own doppelgänger appears just before he’s due

to go home. Is he going mad, or is something more sinister at work? With an astonishing double performance from Sam Rockwell in the main role, and Kevin Spacey as the voice of his robot companion, this is a quiet film that nevertheless echoes long after you’ve seen it — the very definition of a cult movie. No wonder it won out over strong competition from Donnie Darko and the original War Of The Worlds: this is at least as clever as Darko and at least as thrilling as War.

the winner: moon (2009)

The screening To apply for tickets to this fantastic event, head to jamesoncultfilmclub.com, where you’ll find all the details you’ll need to claim your place at the screening on March 17. But that’s not all: by signing up to the site and becoming a member of the Jameson Cult Film Club, you’ll get all the latest information about other great screenings and competitions that will be happening this year.

PArTY TiMe Of course, there’s more to the St. Patrick’s Day screening of Moon than just a film. As you’ll

no doubt know by now, it wouldn’t be a Jameson event without a hell of a party to go alongside all the cult entertainment. This particular shindig’s ultra-cool headline refreshment will be the Jameson Irish Mule, the tasty cocktail invented by former Lab Bar mixologists Ed McAvoy and John Gakura. Created in London in 2003, with its mix of Jameson, ginger beer, Angostura bitters and a dash of lime, the Irish Mule offers the perfect blend of sophistication and spice to sample alongside your sci-fi. You might say the Jameson Irish Mule is everything a cocktail should be: simple to make and even easier to drink.

Join Jameson cult film club online...

apply for your ticket at www.Jamesoncultfilmclub.com

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To dATe, The JAMeson culT FilM club hAs orgAnised screenings oF horror FilMs in A sPookY chAPel, showcAsed sPinAl TAP in The legendArY clAPhAM grAnd, And oFFered The besT oF boYle in edgily hip Shoreditch, as well as brought you competitions, features, reviews and more. But, as you’d expect, they’ve surpassed themselves for the St. Patrick’s Day science-fiction screening, set to be held in the spectacular surroundings of London’s Royal Institution — where the famous Christmas lectures take place every December, and where scientists, explorers and thinkers have met and argued and changed the world for over 200 years. It’s the first time such an event has taken place there, and the audience’s destination will, appropriately, be the moon. Or at least, Duncan Jones’ Moon, starring Sam Rockwell as a lone astronaut on a remote lunar base.

Sounds fun? Well, pat yourself on the back, because it was Jameson Cult Film Club members who voted for their sci-fi choice and decided on Moon — a movie, after all, that keeps the ‘science’ in ‘science-fiction’. Jameson swung it so that you’ll be watching it in the Institution’s beautiful theatre, and afterwards there’s an after-party in the equally historic Library, where you can tickle your tastebuds with a Jameson Irish Mule and meet your fellow film fans. Everyone attending the screening gets two drink tokens for use before and during the screening, and another one for afterwards. Hey! It’s St. Patrick’s Day, so it’s practically the law that you must have a good time. See below for details on how to get a ticket.

Jameson Cult Film Club St. Patrick’s Day screening blasts off to Duncan Jones’ Moon

Empire promotion

Blade RunneR (1982) “It could be the paranoid genius of sci-fi author Philip K. Dick. It could be Ridley Scott’s vision of a dark future layered with the past. It could be Rutger Hauer’s elegy to lost memories of C-Beams and attack ships. But something about Blade Runner never, ever leaves me.” Ian natHan, ExECutIvE EDItoR

If you love fIlm — truly love fIlm — then at some stage In your movIe-goIng lIfe you wIll enter the world of cult fIlm — a twIlIght zone of movIe magIc where anything and everything goes. What’s special about the cult film genre is that cult is a label that can only be bestowed by the public. It is not the studios. It is not the high-minded critics. It is the passion of film fans that decides to rally around a film, debating it endlessly, quoting its dialogue, copying its dress sense or world view, or , in the case of The Rocky Horror Picture Show, interacting with it as it plays. It is this communal atmosphere that makes watching a cult movie so exciting: it is an experience that just has to be shared. But it is one thing to watch a cult movie in a plush, newly refurbished multiplex or on DVD, surrounded by creature comforts in your own home. It’s a completely different experience to watch your favourite cult movie in a location and atmosphere that make you feel that you have stepped into the world of the film. This is where Jameson Cult Film Club comes in.

Over the next few months, Jameson Cult Film Club gives you the chance to sample some of the funniest, craziest, scariest, most challenging films around, in surroundings that will blur the boundaries between the cinema seat and the action on-screen. It is a unique, immersive film-going experience that, for any real movie fan, will make one thing abundantly clear: you haven’t really seen a film until you’ve seen it at Jameson Cult Film Club.

Empire and Jameson team up to bring the cutting-edge world of cult movies to life

eRaseRhead (1977) “David Lynch’s debut is the closest cinema has ever come to recreating the twisted logic of a nightmare. a mutant baby, a bleeding chicken and a women who lives behind a radiator are just some of the ingredients in the most bonkers 89 minutes you will ever see.” Ian FREER, aSSIStant EDItoR

It’s a topIc guaranteed to detonate an argument between fIlm fans: what actually makes a cult fIlm? to earn the badge of honour of a cult movIe, a fIlm has to provoke fierce devotion amongst a small band of like-minded people (Star Wars provokes devotion, but it is too popular to be a cult). Often they are films that have failed on their initial release, only to be rediscovered by fans (The Blues Brothers); they create their own worlds that viewers want to inhabit (Blade

Runner); they can also be so bad they are good (Showgirls); they often explode genres by combining them (Donnie Darko); they transgress taboos and filmmaking norms (Pink Flamingos); and they boast dialogue so quotable or a dress sense so delicious that they make you want to become or ape the characters (The Rocky Horror Picture Show, This Is Spinal Tap, Reservoir Dogs). However you define it, cult films provoke passion. And here are the cult classics that the Empire staff will watch again. And again. And again.

Withnail & i (1987) “the greatest film about friendship ever made, with Richard E. Grant exceptional as the titular foul-mouthed, booze-drenched thesp. His railings- in-the-rain rendition of Hamlet is one of cinema’s purest heartbreakers.”nEv PIERCE, EDItoR at LaRGE

enteR a tWilight zone of movie magic WheRe anything and eveRything goes.

staR WaRs pRovokes devotion, But it is too populaR to Be a cult film...


BuSiNeSSAD SCheDuLe

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editor-in-Chiefmark Dinning

eXeCutive editorian nathan

assistant editorian Freer

editorial assistantLucy Quick

0207 182 8781

aDvERTiSing

EDiTORiaL TEam

CONTACT

head of magazines

abby Carvosso

brand direCtorRob Walsh

0207 295 8591

games & lives eXeCutiveirfan Khan

0207 295 8560

musiC aCCount manager

martin bojtos

0207 295 5427

assoCiate media direCtor

Fiona Senior

film managerEthan Hall

0207 208 3702

Consumer senior sales eXeCutiveStefanie Feldman

0207 295 5483

media planner

Joel Hopkins

0207 295 5474

Creative solutions eXeCutive

Lauren Shrigley

0207 295 6721

PRODUCTiOnbob Soper

0207 182 8068

REgiOnaL SaLES OFFiCEmedia sales networK

graham Roby

0161 874 5757

Creative solutions direCtor

mark Stephens

0207 295 8589

CLaSSiFiEDKaren gardiner

01733 468539

LOOSE inSERTSHoward Foster

0161 877 7455


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