employee advocacy, the content marketing's secret weapon
TRANSCRIPT
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If content drops on your website and no one isaround to read it, what's the point of it?
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This modern take on an ancient problem sums upmarketing's content distribution challenge.
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The Content Marketing Institute recently identified 8 factorsthat underpin successful content marketing strategies.
Half of them depend on having a strong employees' advocacynetwork:
Employing a collaborative and integrated approach
Assembling a dedicated content marketing team
Fostering a culture of change and openness
Having the ability to tap into subject matter expertise
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WHY EMPLOYEE ADVOCACY MATTERS
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"With employee advocacy, our employees can reach peoplethat have been exposed to the Aetna brand or come across our
social pages."
Tara AutreyAetna's Senior Social Media Manager
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Leads developed throughemployee word-of-mouth
marketing convert 7Xmore frequently than
other leads.
SOME STATS
Content shared byemployees drives 8X
greater engagement thancontent directly from
brand channels.
47% of consumersbelieve employees are
the most trustedsource for company
engagementinformation
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AND ON ANOTHER HAND: It has an important impact for your workforce morale too !
Employees of a socially engaged company are :
more likely toconsider it as more
competitive
more likely tobelieve in its future
more likely to stay inthe company
40% 27% 20%
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WHAT TOOLS FOR EMPLOYEE ADVOCACY?
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1- SMARPSHARE
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Smarpshare encourages employees to discover and sharecontent that you approve.
It uses sophisticatedgamification, metrics andanalytics to discover what
works for your employees andsuggest how you can reach a
wider audience.
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2- SIGNR
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More than 38 billionprofessional emails are sent
out every day.
Real-time monitoring measuresimpressions and guides your
content strategy.
Signr.io boosts contentengagement by putting a link to
revolving content right insideemployee email signatures.
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3- CIRCULATE.IT
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You can keep everyone informed of content updates withCirculate.it, which puts a daily content digest in each employee
inbox.
Employees can share and comment on their favorites with asingle click.
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KEEP YOUR EMPLOYEES ENGAGED
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1- Make sure that employees always have great contentto share, which will take a combination of content
generation and curation
3- Keep track of which types of content employees prefer,as well as which bring in the most customer interaction.
2 - Use rewards and gamification to keep employeesaligned with company goals.
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Great contentdeserves a great
distribution strategy.
SO:
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Your employees are already on social media, and securingtheir support for amplifying content will be crucial for the
success of your marketing plans.
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Employee advocacy gives your content a fighting chance ina world full of distractions. You owe it to your content to
bring employees on board.
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Thank you
If you’re planning a content marketing campaign, we’d love to help!
UpfluenceRunway SF 1355 market
street,San Francisco, CA,
94114,USA
www.upfluence.comContact: Kevin Creusy
[email protected]+33 970 447 443