Employee Health Care Benefits

Is Adaptive Marketing®’s strategy right?

Background The costs of heath care have touched the roof Coupled with longer life expectancy it is becoming

increasingly difficult for the average American to ensure adequate health coverage

There are no laws that state that a company like Adaptive Marketing® needs to provide health care benefits for employees

But the question is – Do companies have a moral responsibility towards the health of their employees?

Company Sponsored Health Care Benefits

The argument….

The employee perspective Companies like Adaptive Marketing® that provide

health care support for their employees find that they have better productivity

The Employee Retirement Income Security Act of 1974 (ERISA) is a federal law that sets a minimum requirement for Health benefits Retirement plans

However providing these plans is not mandatory for any company – a small proprietorship or a large company like Adaptive Marketing®

The employee perspective …contd Increasing costs of health care make it

impossible to obtain adequate health care cover unless companies provide these through group health insurance plans

The employers perspectiveHealth insurance expenses are a significant cost

to employers like Adaptive Marketing®, according to National Coalition on Health Care (NCHC)

Employer health insurance premiums increased by 5% in 2008 This was twice the rate of inflation

These expenses cut into profits and cause layoffs in tough economical times

Overall perspectiveThe health care system suffers from

Inefficient management Overblown administrative expenses Fraud and scams Waste

The inefficiencies increase the cost of health care for common people

These costs are uncontrollable by employers like Adaptive Marketing® and little can be done to contain these

So does a company like Adaptive Marketing® have a moral responsibility to provide health care for its

employees?

In conclusionThe law does not mandate that employers like

Adaptive Marketing® provide for employee health care

But many companies like Adaptive Marketing®

provide these health care benefits, nonetheless.

The answer may lie in a fine balance between ensuring good employee health for better productivity and environment and the balance sheet!

It really is in the best of interests of all that companies like Adaptive Marketing® provide these health care

benefits that the average man is unable to manage on his own