Tony Wiggins

Queensland Health27 November 2012

Tonkin

Employee Engagement Conference

Good Employee Proposition:

Attract, Engage and Retain the Best

My Contribution Today

… discuss the Employee Value Proposition strategies used at the Queensland Building Services Authority (BSA) and possibly your organisation to ensure best long term business results.

Key Points

• Examine current research about EVP • Discuss the BSA case study and the EVP strategies

used• HR role in driving the EVP bus• How the “General Manager” influenced the BSA way of

life and EVP

Employee Value Proposition is …

• Commonly used jargon to describe characteristics and appeal of working for an organisation

• Mix of characteristics, benefits, and ways of working in an organisation

• Enables an organisation to stand out as different to drive attraction and commitment

• Examples - compensation, health benefits, work life balance, career opportunities, location, respect, retirement benefits, leadership, values …

Employee Value Proposition

BSA - A Snapshot

• Established 1992• Queensland government statutory authority• Sets QLD home building construction standards• Coordinates completion of defective work• Provides support, education and advice on homes • Funded by builders fees

• 326 employees (2007)• Head office - Brisbane + 7 regional offices• Staff - building construction, insurance and legal • HR function - head office

Restraining Forces< 2001

• Funding problems• No business direction• Inadequately skilled staff • Reactive - bad news

headlines • No quality and customer

focus• Externally driven by

builder associations

Driving Forces2001 >

• Visionary General Manager

• Quality and customer value framework

• Strategic and operational plans

• People - greatest asset• Balanced board

membership

The Road to Recovery

GM Vision

“Our goal is to strengthen our position as a people-oriented employer where staff are developed, valued and involved.

BSA operates in an environment where our people are our greatest asset, so we are serious about providing a positive, motivating and challenging work environment and creating the talent for the future.”Ian Jennings – General Manager

Why I work at BSA ...

“sense of belonging to a family”

“working for a respected organisation”

“the caring attitude of the team”

“everyone is a leader here”

“I love the General Managers vision for 2011”

“morning teas, room to advance, challenging”

“being able to make a difference”

“it’s a people workplace”

BSA Employment Proposition

Values Based CultureValues affect every thought we have, every decision wemake and every action we take.

I

C

A

R

E

Innovative

Collaborative

Accountable

Respect and trust

Energy and fun

Live it and they will come

Learning Opportunities

(Outdoors)

Educational Assistance

RewardAnd

Recognition

Fun Work

Environment

Learning Opportunities (Classroom)

Work/LifeBalance

BSA Employment Proposition

Learning and Development (classroom)

• Silent driver - behavioural change

• 3 core learning areas

• Behavioural + attitudinal change

• Transfer of learning / ROI model

• Partnerships

Learning Opportunities (Classroom)

BSA Employment Proposition

• Transferred classroom learning to the outdoors • Reinforced BSA values and behaviours• Took workers out of their comfort zone• What happened, so what, where to from here?

Great Keppel IslandCentral Queensland

Mt CoolumSunshine Coast

Mt GloriousBrisbane Forest Park

Learning Opportunities

(Outdoors)

BSA Employment Proposition

• Financial and leave assistance - professional qualifications

• Based on relevancy to BSA and the skills and knowledge to be acquired

• Career path driven• Assisting staff to be part of and contribute to success

management or operation of BSA

Tertiary Educational Assistance

BSA Employment Proposition

Rewards + Recognition• Australia Day Awards - exceptional performance

• Business Improvement Council Awards - “thinking outside of the square”

• Breakfasts/lunch/dinners - recognise rising stars

• Letters of appreciation - job well-done

• Years of service awards - commitment to BSA

• Newsletters/emails - on-the-job recognition

RewardAnd

Recognition

BSA Employment Proposition

Family/Maternity Leave

Community Sporting Events

Carers Leave

Work/LifeBalance

Corporate Health

Flexible Work Practices

Transition to Retirement

BSA Employment Proposition

Fun Environment• “employees who laugh together stay together”

• serious about having fun at work

• fun makes difficult situations less stressful

• our General Manager sets the tone

• “fuzzier” benefits - key to our success

Fun Work

Environment

Success @ Time

National RecognitionHuman Resource Magazine Awards• Best Learning and Development Strategy 2004 + 2005• Best HR Champion (CEO) 2005• Best Change Management Strategy (Finalist) 2005• AHRI QLD HR Award Finalist 2005

 Organisational ROI Benefits• Linked to performance management competencies• Lifelong learning culture• Leadership Development Pipeline

• Small flexible agency - change ready• Visionary General Manager - people as assets • Board and Executive sponsorship• HR business linked to business goals • In-house HR expertise

Critical Success Factors

Recruitment - Cultural Fit

Recognition andRewards

Involve Everyone

Onboarding Leadership and Culture

Interesting and Fun Workplace

HR as the Navigator

Source: BCG Creating People Advantage 2008

Thank you!

Tony Wiggins

Team Leader - Special Projects

Chief Health Officer, Queensland Health

Email: tony_wiggins@health.qld.gov.au