employer and personal branding in recruitment

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Employer Branding Alexander Maertens Partner bij Bloovi @bloovi - www.bloovi.be T : @AlexMaertens

Post on 20-Oct-2014

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Dutch presentation about using employer and personal branding in recruitment. Creative job descriptions are part of that employer branding.

TRANSCRIPT

Page 1: Employer and Personal Branding in Recruitment

Employer Branding

Alexander Maertens• Partner bij Bloovi @bloovi -

www.bloovi.be

• T : @AlexMaertens

Page 2: Employer and Personal Branding in Recruitment

Of was het nu Corporate Branding?

En wat met Personal Branding?

Page 3: Employer and Personal Branding in Recruitment

Corporate Branding

Content Branding

Employer Branding

Puntje puntje puntje

Employee Branding

Communicatie(vacatures)

Personal Branding

Page 4: Employer and Personal Branding in Recruitment

Corporate Branding

Content Branding

Employer Branding

Puntje puntje puntje

Employee Branding

Communicatie(vacatures)

Personal Branding

Page 5: Employer and Personal Branding in Recruitment

Employee Branding

Page 6: Employer and Personal Branding in Recruitment

Tevreden medewerkers

zijn de béste referentie

Page 7: Employer and Personal Branding in Recruitment

Speel dat uit naar de arbeidsmarkt

Page 8: Employer and Personal Branding in Recruitment

Creëer samenhorigheidFamiliaal gevoel uitstralen

Page 9: Employer and Personal Branding in Recruitment

Tips bij Employee Branding• Medewerkers volgen

• Medewerkers betrekken in de communicatie ( @medewerkerX heeft PojectY goed afgewerkt link)

• Laat medewerkers bijdragen aan de content

• Integreer elementen van “tevredenheid” overal in de site

• Maak een Team-page op de site met foto en korte bio

• …

Page 10: Employer and Personal Branding in Recruitment

Corporate Branding

Content Branding

Employer Branding

Puntje puntje puntje

Employee Branding

Communicatie(vacatures)

Personal Branding

Page 11: Employer and Personal Branding in Recruitment

Personal Branding

Page 12: Employer and Personal Branding in Recruitment

Wikipedia zegt:Personal Branding is the process whereby people and their careers are marked as brands.

FOUT

Page 13: Employer and Personal Branding in Recruitment

Iedereen doet aan personal branding

Page 14: Employer and Personal Branding in Recruitment

Personal Branding in HR

• Medewerkers

• Kaderleden

• HR-verantwoordelijke

Page 15: Employer and Personal Branding in Recruitment

Personal Branding in HR - medewerkers

• Voorzie opleiding en begeleiding

• Maak duidelijk wat het kan opleveren voor hen én voor het bedrijf

• Laat de visie hen door het bloed stromen

Page 16: Employer and Personal Branding in Recruitment

Personal Branding in HR - kaderleden

• Belangrijke verantwoordelijkheid

• “Rockstar”- gehalte

• “Mentor”- gevoel

Page 17: Employer and Personal Branding in Recruitment

Personal Branding voor HR-verantwoordelijke• Kandidaten moeten je vacatures niet

meer lezen

• Profileer jezelf als EXPERT in HR én in de topics waarvoor je mensen zoekt

• Content: • Over wervingsproces bij het bedrijf• Over kwaliteiten die belangrijk zijn• Over bepaalde ervaringen binnen de

C’y• …

Page 18: Employer and Personal Branding in Recruitment

Corporate Branding

Content Branding

Employer Branding

Puntje puntje puntje

Employee Branding

Communicatie(vacatures)

Personal Branding

Page 19: Employer and Personal Branding in Recruitment

Communicatie

Page 20: Employer and Personal Branding in Recruitment

Stel job descriptions op volgens de gebruikelijke communicatie van het bedrijf.

Page 21: Employer and Personal Branding in Recruitment

Vacature:

Stagiair(e) Communicatie

VS.

Page 22: Employer and Personal Branding in Recruitment

… Assistant Awesome CommunicationsJong, fris & dynamisch

Page 23: Employer and Personal Branding in Recruitment

ReceptionistVS.

Manager of First Impressions

MAAR:

Motivated Sales Responsible Corporate Environment

VS.Sales Manager B2B

Page 24: Employer and Personal Branding in Recruitment

Extra tips• Humor

• Geen lange of té fancy titels

• Communiceer in de taal van je doelgroep

• Denk zoals een verkoper

• Niet elk profiel is dezelfde, benader ze zoals zij willen

Page 25: Employer and Personal Branding in Recruitment

Lezers in de zaal?

Page 26: Employer and Personal Branding in Recruitment

The New Normal – Peter Hinssen

Ook: Communiceren in The New Normal – Noël Slangen, Jan Withofs

Page 27: Employer and Personal Branding in Recruitment

De Conversation Manager – Steven Van Belleghem

Page 28: Employer and Personal Branding in Recruitment

Marketing 3.0 – Philip Kotler