employer branding academy-global (2017) usd

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Here’s how it works! World Class Employer Branding WORLD CLASS EMPLOYER BRANDING IN PARTNERSHIP WITH

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Page 1: Employer Branding Academy-GLOBAL (2017) USD

Here’s how it works!

World ClassEmployer Branding

WORLD CLASS EMPLOYER BRANDING

IN PARTNERSHIP WITH

Page 2: Employer Branding Academy-GLOBAL (2017) USD

”Join our 8 week training program if you want to start working with employer branding in a long-term, well-structured and strategical way.

We provide the tools and framework to make you a specialist!”

”The best way to work with

Employer Branding!”

Unique insightsThe course will give you the skills, tools

and knowledge needed to build your employer branding strategy, execute it and measure your

results.

Meet the expertsThere will be two in-person meetings with well know and inspirational industry

experts

Flexible studies8 weeks of

e-Learning designed to easily fit around existing work com-mitments. Approx-

imately 2-3hrs study per week, at your

own pace.

Alumni networkThe course will

give you access to a unique international network of fellow professionals that

share knowledge and best practices.

CertificateUpon completion of the academy you’ll hold a unique certi-ficate that’s regarded

the world over.

- Richard MosleyAdvisory board, Employer Branding Academy

World Class

Employer Branding

Professional!

+ + ++ =

WORLD CLASS EMPLOYER BRANDING

IN PARTNERSHIP WITH

Page 3: Employer Branding Academy-GLOBAL (2017) USD

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World Class Employer Branding starting April 2017!

WORLD CLASS EMPLOYER BRANDING

IN PARTNERSHIP WITH

Strategic Human Resources is a key to success no matter what industry you are in, but one that’s becoming ever more complex. World Class Employer Branding training gives you a unique and highly in-demand skillset, enabling you to engage and attract talent, whilst also aligning your work to your organisation’s business objectives. Since its inception in 2014, the Academy has welcomed participants from over 40 different nationalities and from more than 300 of the world’s largest and most progressive employers.

What is Employer Brand Academy?A dynamic blended format course that educates and certifies HR, Talent and Marketing professionals in the field of employer branding. The Employer Branding Academy provides participants with the knowledge, practical skills and expertise needed to attract and retain today’s very best talent.

Training goalSuccessful completion of this course means leaning how to strategize, build and measure the impact of your organisation’s employer brand. The course teaches a proven framework that will not only allow you to create a winning employer value proposition, it’ll align talent and business goals, gifting participants a more strategic influence within their organisation.

Format weeks of eLearning, including two face-to-face meetings and a mid-term webinar. An online only version of the course is also available. With a flexible weekly commitment of between 2-3 hours’ private study, this course will easily fit around even the busiest working schedule.

CertificationUpon completion of the e-learning training, as well as a certification project, you will receive a globally recognised certification diploma and a digital certifi-cation badge. As well as membership to an exclusive alumni network.

Kick-off dates!Choose one:

New York – Apr 24thSingapore – Apr 24thStockholm – Apr 24th

Final Certification DayChoose one:

New York – Jun 16th Stockholm – Jun 16thSingapore – Jun 16th

*It is possible to mix between online and cities

Page 4: Employer Branding Academy-GLOBAL (2017) USD

WORLD CLASS EMPLOYER BRANDING

IN PARTNERSHIP WITH

The course covers these main areas of study:

• MODULE 1 - WHY EMPLOYER BRANDING

This module will give you an understanding of the value of employer branding and its critical role in the long-term success of your organisation. - How to argue for, anchor and share employer branding issues internally- Understand the business plan and how to connect it to employer branding, recruitment and talent management within your organisation- Define target groups and target group analysis

• MODULE 2 - BUILD A STRATEGY

This module will help you develop an employer branding strategy that fully supports long-term business objectives, as well as setting the right KPIs for your needs. - Develop and optimize an Employer Value Proposition (EVP).- Get the right tools for sharing and getting buy-in from important stakeholders within your organisation- Learn how to put together execution plans - Develop KPIs and set goals that are directly related to the business plan

• MODULE 3 - COMMUNICATION STRATEGIES

This module will help you develop talent personas, find the stories that support your EVP and spread them through the most effective channels. - Develop the right communication mix, an action plan and formulate your messaging - How to identify and use the right channels, including social media, when communicating your employer brand to your target groups

• MODULE 4 - MEASURING YOUR RESULTS

This module will show methods for continuous follow-up and how to take actions based on your findings. It will also help you reinforce your message across internally. - Evaluate and follow-up on on-going employer branding strategies and plans - Tangible measurement of ROI and KPIs - Presentation skills

• MODULE 5 - PUT YOUR NEW SKILLS TO PRACTICE

Start using the knowledge and tools you have acquired during the course. The last module is a real case study, where you apply your knowledge, tools and structure in a final exercise. - Presented live or during an interactive webinar- Receive useful feedback from our experienced employer branding specialists- Final exercise for course graduation

Richard MosleyVice President Strategy,UniversumAuthor: The Employer Brand (2005) & Employer Brand Management (2014)

Petter NylanderGlobal CEO,Universum

Claes PeyronCEO EmployerBranding Academy,(Former Global Head of Insights, Universum)

Advisory Board

Page 5: Employer Branding Academy-GLOBAL (2017) USD

“As I dig deeper and deeper into the content of the E-learning platform the more I love it.

A striking example how learning can be trans-ferred. It’s a fabulous instrument to beneficially learn, prove and practice! Like the medial mix that allows me to fine tune my experience.”

Conducted on our highly acclaimedeLearning platformThroughout this eight-week program you will work through five modules on our interactive eLearning platform, which has been designed for a fun and engaging learning experience. The online platform combines an extensive mix of theory, interactive exercises, tools, templates and case studies – both in the form of text and video. The eLearning platform Take advantage of the many great features built into the Learning platform, including: • A personal toolbox where you can download useful and practical tools and templates for future use• A ‘go deeper’ feature that allows users to access further information on many of the topics, taking your learning even further. • Inbuilt exercises and recap tests that gives you the opportunity to crystalize your knowledge before moving on to the next module.

CompletionAfter finishing the course you will be an expert in: • The importance of Employer Branding• Understanding Employer Value Proposition• Strategy setting and implementation• Employer branding best practices • Aligning with business objectives• Internal and external Communication strategies

Access and support 24/7 from a dedicated team

WORLD CLASS EMPLOYER BRANDING

IN PARTNERSHIP WITH

- Kirsten KunertStrategic Communications Manager, Clariant

Page 6: Employer Branding Academy-GLOBAL (2017) USD

“I would describe my training at the Employer Branding Academy as world-class professional development + mentoring + networking. Not only was the curriculum engaging and full of robust information, but there was an obvious team of world-class branding experts there to assist you in every step of the program. The professional relationships that I developed

during the training are continuing to support me and my career in this new and exciting field of

employer branding.”

”Signing up and attending the Employer Branding Academy was one the most important

steps in my professional life and to which I always gladly will look back to and remember.

Not only did I learn so much, I also met won-

derful new colleagues and am happy to remain in contact with many of them via our LinkedIn

group, exchanging on hot topics around Employer Branding.”

”Employer Branding Academy provided me a great chance to refresh my knowledge of EVP

by systematic courses and training. It helps me to review my work and find more improvement area. Also, this professional training broadens my network and benefit to my career. The

instructors did fantastic work and I am very grateful.”

- Nadine Wiegratz Expert Employer Branding, METRO AG

- Sherry F WangAssociate Director, China Talent TeamEY

- Lee Ann CimpermanPresident & Chief Branding StrategistTalentLumen

A selection of companies that

participated. Globally there are over 300 alumni companies...

WORLD CLASS EMPLOYER BRANDING

IN PARTNERSHIP WITH

Here is what some of our 400+ alumni are saying about us 4.6 / 5

9/10

Overall satisfacation

Would recommend to a colleague/friend

Page 7: Employer Branding Academy-GLOBAL (2017) USD

US$2790 US$1690

All training literature on eLearning platform

Certification Diploma and digital badge platform

Membership of the EB Academy Alumni Network, for continuous best practice sharing

1 full day starting seminar in designated city

1 full day certification seminar and dinner in designated city

1 Halfway webinar hosted by Richard Mosley

One interactive certification seminar

Two pre-recorded webinars (intro and mid-term)

Access and support 24/7

Price

WORLD CLASS EMPLOYER BRANDING

IN PARTNERSHIP WITH

Want to register? Send us an e-mail with your company name, title, e-mail and phone number to [email protected] or register at employerbrandingacademy.com/signup

Timeline

International What’s included? Online

Kick-off day

April 24th Week 1-4 May 18th Week 5-8 June 16th

Modules 1-2 Halfway webinar Modules 3-4 Certification

The live programme will lead you through the full course and put you face-to-face with passionate and inspirational

experts, as well as a group of your industry peers

Our online only course exchanges the live sessions for webinar based sessions, eliminating the need for travel

1 2 3 4

World Class Employer Branding - International version

World Class Employer Branding - Online version