Influencers are the new currency

The Power of Employee Advocacy:�Department Series

Influencers are the new currency

Employees finding you online

Job candidates are getting better and faster at gathering information on companies they might want to work for.

The prime location for searching is

on social media!

Influencers are the new currency

Social Media and talent acquisitionHR professionals are well aware of this:•  98% of HR managers say social networking is an

important tool for recruiting, retaining and engaging employees*

•  But most HR departments don’t have a specific strategy in place for talent acquisition on social media

* Social Employee Advocacy study by MSLGROUP https://soamp.li/bQA

Influencers are the new currency

How can you improve?

Why not try a social amplification! platform?

It can help your HR department in many ways…

So…  Why  not  use  social  media  to  show  the  human  side  of  your  company?  

Influencers are the new currency

1) Facilitate talent acquisition through referrals

•  Think about your employees networks. They are a pool of people who:

-  Share the same interests!-  Have a similar academic background!-  Have similar employment history!

… Just the kinds of people who would love to work for your company!•  Employees social networks are approximately 10 times

larger than the one of their company

Influencers are the new currency

2) Boost companies’ efforts with employer branding

When employees post on social media they generate a positive impact on their brand’s online image

They can post about:•  A new campaign!•  The company message!•  How stimulating and fun their work is

I love working here!

Influencers are the new currency

3) Increase employee engagement

Social media provides an alternative and engaging form of interaction20% of socially engaged companies are more likely to retain talent*!

Employee advocacy platforms can create a sense of communityand mitigates the risk related to �spontaneous but unmonitored�content sharing.

* Carole Zibi’s Linkedin blog, Relationships Matter: What We Can Learn From the Top 25 Most Socially Engaged Companies on LinkedIn https://soamp.li/bVm

Influencers are the new currency

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Influencers are the new currency

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