EmployEr branding in hEalth carE a solution for the lack of qualified personnel? Seminar for directors, HR managers, head nurses ...

thursday, 10. oct. 2013, ministry of the german-speaking community, gospertstr. 1, 4700 Eupen, belgium

free of charge

Workshops1 Workability its meaning for employer branding2 Employer branding via social media3 Employer branding in organisations of all sizes S/M/XL (This workshop will be translated)4 Best practice presentation: Magnet hospitals 5 Employer Branding in the home care sector6 Make your hospital a brand: Attraction vs. retention

09.45 10.00 Address of welcome: H. Mollers, Minister for Health, German-speaking Community of Belgium

10.00 10.30 What is employer branding? P. Op de Beeck, senior communications advisor, RCA Group

10.30 11.00 Why should we do employer branding? L. Holtzer, Care-Ambassador, Cabinet of the Flemish Minister for Public Health

11.00 11.10 coffiE brEak

11.15 - 11.45 What is the impact of employer branding in the health care sector?G. Palm, second general manager, Resident Care Home Hckelhoven

11.45 12.15 How to attract employees internationally and interculturally?K. Vandenhoudt, Vice President HR Compressor Technique Service Division, Atlas Copco

12.15 12.30 Summary, questions

12.30 - 13.30 lunch brEak

13.40 14.35 Workshop 1-2-3-4-5-6

14.35 - 14.45 coffiE brEak

14.45 - 15.40 Workshop 1-2-3-4-5-6

15.45 - 16.00 Plenary final

the morning sessions will be translated into nl-d-f