employer branding presentation of happyfresh 252016

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Page 1: Employer Branding Presentation of HappyFresh 252016

1by Borries Putra

HappyFresh

Page 2: Employer Branding Presentation of HappyFresh 252016

What is Employer Branding?An employer brand is an organization’s reputation as an

employer. It is the image that the company is a great, or not so great place to

work. As such, the employer branding process is generally focused on

attracting top talent, employee engagement and retention strategies, which are all intended to enhance the employer brand.

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How does it works?

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Tactical Approach

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Phase 1: Audit & Assess

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Phase 1: Audit & Assess - What is EVP?Employee Value Proposition (EVP). EVP is a promise made by the company to its employees as well as third-party / stakeholders on what will be given if they join with the Company

EVP is a kind of perspective employees in a company that is "There's any benefit to me if working in this company?"

EVP is offered in various forms, for example by working in this company, the employee will gain a lot of benefit not only financially but also non-financial. Not only in terms of compensation and benefits, but also personal development, professional development, learning opportunities, quality of life, work-life balance, career development, work environment comfortable and safe, values and philosophy of the good of the company, and so on

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Phase 2: Devine & Develop

What is the employee needs?

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Phase 2: Develop & Devine

The Study

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Phase 2: Develop & Devine

The Study

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Phase 3: Brand Activation

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Phase 4: Communicate

External VS Internal

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Phase 4: Communicate – Tips & TricksIf you present your company on Facebook, Twitter, LinkedIn, please you need to communicate it as professional, authentically, not emotionally and in a personal way you strike the digital natives’ chord.

Please note that social media are not an advertising channel but live of interaction. This means you need to enter into a dialogue with your followers or fans and, what is most important, you always need to react quickly on their questions and comments.

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Phase 4: Communicate – Tips & Tricks

Authentic communicationWhatever you want to reach with your employer branding campaign: Being authentic always needs to be your main goal as you would like to establish a long term relationship

So be honest about your corporate culture and all relevant details, like about your job ads and the recruiting process

Make your company profiles personal: A unique corporate language is as important as to communicate a personal contact person – especially on corporate social media accounts!

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Phase 4: Communicate – Tips & Tricks

Show, don’t tell!Your might talk 24/7 about how wonderful it is to work for your company but it only gets trustworthy if you really show how it is to work for you

Using recruiting videos in which your employees play a role is a good way to create attention – pictures are worth a thousand words.

An employees’ blog on your career website is another great possibility to give personal and authentic insights in your company.

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Phase 5: Measure

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ConclusionWith the company's brand building, the company will get values added, such as:– Interest Value: the presence of a good brand, then the interest of

prospective employees to the company's brand will be increased because of a sense of satisfaction and desire to work in an environment that is perceived from the brand

– Social Value: Prospective employees will have the perception that the working environment or work buddies are a quality team and has a good atmosphere

– Economic Value: Surely emerging interest in the benefits derived from the salary income, and other bonus

– Development Value: Appears expectations where the company has a good brand must be known and recognized for his work as well as opportunities for career development

– Applicant Value: This interest can be obtained for prospective employees who want to learn more and applies this knowledge to teach others as well as interact with other

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ReferenceBarrow, S. and Mosley, R. The Employer Brand, Bringing the Best

of Brand Management to People at Work, John Wiley & Sons, Chichester. (2015) Harvard Business Review.

Minchington, B (2010) Employer Brand Leadership – A Global Perspective, Collective Learning Australia.

Martin, G (2009) Employer Branding and corporate reputation management, The Peak Performing Organisation, Chapter 13, pp 252, Routledge, London.

Mosley, R. (2014) Employer Brand Management, Practical Lessons from the World's Leading Employers,Wiley.

Credit to : Sribd.com, 4ebooks.org

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Thank You!

Let’s Discuss with S.A.R Method !

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Situation(present and might be

happen next)

Action(what should we do to

solve the situation)

Result(Aim target and goals)