employer branding salesforce.com
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Post on 03-Feb-2015
Recruiting & HR
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DESCRIPTIONEmployer Branding Stories by Scotty Morrison
- 1. 1 Salesforce.com Employer Branding NCHRA Talent Management Conference Scotty Morrison Director, Global Recruiting Programs & Marketing July, 2010
- 2. 2 About Me
- 3. 3 About Salesforce.com
- 4. 4 How do I define the Employer Brand?
- 5. 5 We dont own the brand. Our customers do.
- 6. TYPE Brand the experience Brand the Experience. Experience the Brand.
- 7. TYPE - Brands of the future The great brands of the future will not be about products, but about interactive cultures around which people resonate.
- 8. 8 How have we executed it (programs)
- 9. 9 RSS Feeds/Alerts, Tagging, Opt-ins, Chat, SEO/SEM Extending the Brand in the Cloud Blogs, Microblogs Twitter, YouTube Social Networks: LinkedIn, Facebook, Xing, Ning Mobile Careers Site CRM
- 10. Joining the Conversation
- 11. 11 How have we measured it?