employer branding with linkedin

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Optimizing your LinkedIn Career Page Becher Obesi Talent Brand Consultant Etienne Tremblin Talent Brand Consultant

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Post on 15-Jan-2017

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Optimizing your LinkedIn

Career Page

Becher Obesi

Talent Brand Consultant

Etienne Tremblin

Talent Brand Consultant

2

Your Employer Value Proposition is: The attributes and sentiments that you most want associated

with your company

Your Employer Brand is: The delivery of your employer value proposition across

every communication touch point – both internal and

external

• Social networking has changed our behavior

• It has changed the way people • Process information

• Make decisions

• Look for employment

• People expect information to be relevant and

personalized

Social media has fundamentally changed the game

People complete 60% of the decision

making process prior to any direct

interaction with the brand

because of the level of

AWARENESS they have with

your brand

The State of Talent Branding

Talent acquisition (TA) leaders are highly aware that employer

branding is critical to hiring success

83% Agree that employer brand

has significant impact on

ability to hire great talent

Talent Brand, why should I care?

3. Response

Rates

Recruiter messages

by up to 2X

50% more

applicants to jobs

1. Company

Performance

Turnover by up to

28%

4. Retention

40% less likely to

leave

within the first 6

months

2. Cost Per Hire

50% savings

Better stock

performance

Talent strategy and Talent Brand plan

Workforce plan

Business plan

Long term strategy

How can LinkedIn help you BUILD your Talent Brand?

10

Define • What are you famous for?

• Strive for authenticity

Communicate • Can your employees articulate your employer brand?

• Is your communication ongoing and consistent?

Engage • The world has gone social

• Take control!

Measure • Internal & external perception

• Quality & quantity of hires

LinkedIn

Can

Help

12

Create the right message

The LinkedIn Careers Page

The LinkedIn Careers Page Edit Mode

Intro slide

15

16

Upload Customised Banner Image

Click and drag the

yellow rectangle to

choose the part of

the image to

display in the

banner

Make your banner

clickable by adding

a url

Showcase what makes your company unique

Add a compelling

Headline and

Tagline

Customise the

section Headline

20

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22

Use Rich Media to showcase your brand

Include a YouTube

video, image or a

SlideShare

presentation

23

Share links to external URLs

24

Your Employees are greatest brand ambassadors

Number 1 activity on LinkedIn is members viewing other members profiles

25

Include Employee Testimonials

Start typing the

members name

then include it in

the dropdown that

appears

Include testimonials

that describe the

work culture and

why the employee

chose to work at

your company

Set Up

Create Customised Views

Engage your audience with the right

message

l

2

3

2

3

Engage your audience with the right

message

l Graduates

2

2

3

3

31

Target Audience: Pilots

https://www.youtube.com/v/LNNSNHpSxNY

https://www.youtube.com/watch?v=u5lURF_5zjk

Target Audience: Pilots & Cabin Crew

Target Audience: Arabic

People Designed to drive targeted talent to your LinkedIn Career Pages

Engage with the right talent

Erika Robertson

500+ Connections

2nd

Software Engineer, ABC Co.

London, UK

Erika Robertson

When viewing

profiles

When visiting

Company Pages

Drake & Scull

Drake & Scull

Drake & Scull

Drake & Scull

Drake & Scull

Drake & Scull

On the LinkedIn

Homepage

When interacting

in Groups

36

Why Followers matter

OF FOLLOWERS ARE INTERESTED IN JOB OPPORTUNITIES WITH THE COMPANIES THEY

FOLLOW

MORE LIKELY TO RESPOND TO YOUR INMAIL

FOLLOWERS ARE

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