employer value proposition - best practice institute · years of brand heritage 60+ systemwide...
TRANSCRIPT
YEARS OF BRAND
HERITAGE
60+ SYSTEMWIDE SALES
Who is Dunkin’ Brands?
174,000 EMPLOYEES IN SYSTEM
1,190 CORPORATE EMPLOYEES
$8.8 billion
17,400+ LOCATIONS WORLDWIDE
Who are we for?
Our Franchisees and Restaurant
Crew
Our Employees Our Fans =
YOU!
The Goal: Engage & Have Fun!
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Employee Engagement
Developed & Implemented
Employer Value Propositions
Conducted Employee
Engagement Survey
Follow-up
Actions
2010-12 2012 2012-13
What is an Employment Value Proposition?
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An EVP is a set of attributes that the labor market and
employees perceive as the value they gain through employment in an organization.
What makes
your company
different?
Why should I
join your
company?
Why should I
stay?
What does an EVP do?
Corporate Leadership Council research
EVP
Attract Employees
Increase Employee
Commitment
Align to Company
Goals
Distinguish from the
Competition
Why should you have an EVP?
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42% of high-performing companies have EVPs.
Higher engagement translates into stronger financial
performance.
70% of customer brand perception is determined by
experiences with people.
Every company is battling for top talent, and an EVP helps
you attract and retain employees.
Cool Beans! I want an EVP - How do I develop one?
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ASK YOUR EMPLOYEES!
They’ll tell you what sets you apart from
the competition.
Focus
Groups
Surveys
Be
simple &
clear
An EVP should:
Be
aspirational
yet grounded
in reality
Reflect
company
values &
culture
EVP and the Employee Lifecycle
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“Baskin-Robbins offers fun, flexible jobs
where crew members can bring their
positive attitude, passion for guest interaction,
and great smile to serve up good times – and
everyone’s favorite ice cream treats – in a
truly uplifting environment.”
Dunkin’ Brands EVPs: A Case Study
It began in our restaurants...
“Dunkin’ Donuts offers fun, fast-paced
jobs where crew members can use
their people skills, patience and
positively upbeat attitude to make
someone’s day – every day – serving
the world’s favorite coffee and
donuts.”
EVP for Dunkin’ Brands Employees
“Dunkin’ Brands offers the unique opportunity to work with two
iconic brands alongside results-oriented employees who share a passion
for our business working in a collaborative, fun, high-growth
organization”
Engagement capital refers to amount of commitment, discretionary effort, and intent to stay that employees exhibit given combination of their past
events, present expectations, and expectations about future.
Employee Engagement
Past Events
Employees’ emotional and rational commitment based on their perception of previous events with their employer
Present Experiences
Employees’ emotional and rational commitment based on their perception of present experiences
Future Expectations
Employees’ emotional and rational commitment based on their expectations of their future employment experience
Engagement Capital Score
Overall Score Dunkin' Brands, Inc Benchmark
Engagement Capital 68% (n=915) 63% (n=22,349)
Percent Favorable
Engagement Capital score is average of Engagement Capital Past, Present, and Future questions. This metric designed to give you an overall score of
amount of commitment, discretionary effort, and intent to stay that employees exhibit.
Summary
Top Engagement Strengths Top Engagement Strengths refers to Dunkin’ Brands two highest engagement scores.
Engagement Metric Dunkin' Brands, IncDifference From
Benchmark
Discretionary Effort 90% (n=915) 3%
Culture/Values 82% (n=915) 22%
Top Engagement Gaps Top Engagement Gaps refers to Dunkin’ Brands two lowest engagement scores.
Engagement Metric Dunkin' Brands, IncDifference From
Benchmark
Communication* 37% (n=915) -7%
Compensation & Rewards* 51% (n=915) 16%
Engagement Actions
• Highly variable at departmental level
• For corporate – emphasis on:
Communication
Leadership Team effectiveness (common accountability)
Total Rewards design & communication
• 2013 Focus on individual feedback and development of leaders via
360s etc.
• are U in? focus throughout
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