empowering civic participation in the policy making process through social media
DESCRIPTION
www.padgets.euTRANSCRIPT
Robert Kleinfeld
Fraunhofer FOKUS | Competence Center Future Applications and Media
Policy Gadgets Mashing Underlying Group Knowledge
in Web 2.0 Media
Fraunhofer Institute for Open Communication Systems (FOKUS)
Fraunhofer FOKUS 20122
Intelligent Services and Applications for Smart Cities
1 Project Overview: Scope
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What is PADGETS about?
PADGETS is about “Policy Gadgets”
PADGETS is about bringing the policy making process to the social web
PADGETS is about increasing trust and transparency
PADGETS is about truly engaging people to the policy formulation process
PADGETS, finally, is about the actual voice of society as expressed in everyday Web activities
Fraunhofer FOKUS 2012
1 Project Overview: Approach
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PADGETS AnalyticsPADGETS Simulation
Model
Homogenized feedback from
Multiple Activities over SMPs
Context Driven Publishing
across multiple SMPs
ViewingReplying
RepublishingBookmarking
PostingCommenting
RatingLinking
External ContentPolicy DescriptionsPolicy Statements
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Fraunhofer FOKUS 2012
1 Project Overview: Scenario
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Policy titleTo prohibit smoking at train stations and bus stops and to gather feedback on the policy
PADGETSResponseCollector
I will set up a policy campaign about the Introduction of citizen eID cards in Greece.
I use a Padget to write the policy statements and to
attach supporting documents pictures and video files.
I select the target social media platforms
to publish.
Padget will show previews for each social media platform
Write commentsPublish
Collect responses and Analysis of results will be sent by e-mail
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2 Product Features: Platform
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AnalyticsTrack all your analytics, from growth to engagement, in one convenient dashboard.
Monitor
Monitor your audience growth over time, and compare your social presence to other politicians including your policy topics.
Campaign Manager
Create and manage policy campaigns. Use text, surveys, pictures and videos to setup your campaign.
Publisher
Publish engaging content across multiple social media platforms and target it to reach your global audience in a personalized way.
Social Media
Access to multiple social media platforms for unlimited engagement with your audience.
3rd Party Tools
Use various platforms and devices to manage your campaigns, flexible and independent.
Automated Reports
Generate daily, weekly or monthly reports of your campaign. Receive up-to-date results any time.
Scheduler
Draft and schedule messages to send at a time your audience is most likely online.
Fraunhofer FOKUS 2012
2 Product Features: Mobile
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Cross-platform AppsKey features of PADGETS for Android include:
Mobile native application for policy maker and citizens
Create and manage policy campaigns Publish policy messages across
multiple social media platforms Receive notification for new campaign
related posts Take action in feedback conversations
Fraunhofer FOKUS 2012
2 Product Features: Widget
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iGoogle GadgetKey features of PADGETS for iGoogle include:
Widget application for iGoogle dashboard with focus on citizens interaction
Follow campaigns and policy messages View campaign details Give feedback via survey and polls to a
policy campaign
Fraunhofer FOKUS 2012
3 Platform Components: At a Glance
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MANAGE / ANALYZE COMPUTE PUBLISH / MONITOR
Social Media Connector
Data Mining Engine
Decision Support Engine
Publishing, Aggregationand Notification System
Visualization Engine
Campaign Manager
Report Creator
3rd Party Tools
Analyst
Social Media Platforms
Blogger
Youtube
Dashboard Application Server
RDBMS
Fraunhofer FOKUS 2012
3.1 Campaign Dashboard
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Scope: Lightweight web-based dashboard based on. Policy makers and their consultants are able to
author, track, monitor and analyze policy campaigns. Technologies:
Features: Authoring features for campaigns (creation, updates),
status messages (creation updates), media content (file upload, updates), surveys & polls
Managing features for social media platform accounts, analytics / reports and team management
Fraunhofer FOKUS 2012
3.1 Campaign Dashboard
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3.1 Campaign Dashboard
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1. Campaig
ns
2. Message
s
3. Feedback Stream
Dashboard Tools: Settings, Scheduler, Reports,Tools
Campaig
ns
Fraunhofer FOKUS 2012
3.1 Campaign Dashboard
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Sentiments of
Comments
Acceptance,
Awareness and
Interest
Trend Topics in Comment
s
Social Media
Metrics
Analytics
Fraunhofer FOKUS 2012
3.1 Mobile Dashboard
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Scope: Cross-platform Mobile Dashboard addresses policy
makers and citizens Follow and take action in policy campaigns and
related topics at any time and place Technologies:
Features: Provides features for citizens with commenting
and tracking of political debates which are initially published by a policy maker
Provides features for policy makers with campaign authoring and analytics
Fraunhofer FOKUS 2012
3.1 Mobile Dashboard
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Campaign
Authoring
ContentAuthorin
g
Policy
Makers
Take Action into Policy Campaigns
View Feedback Streams
Fraunhofer FOKUS 2012
3.1 Mobile Dashboard
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Give Feedback to Policy Topics
View Feedback Streams
Search for Policy
Topics
Citizens
Fraunhofer FOKUS 2012
3.1 iGoogle Dashboard
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Scope:
iGoogle Gadget for citizens
Features:
Follow and take action in policy campaigns and related topics at any time and place
Policy
Makers &
Citizens
Give Feedback to Policy Topics
Search for Policy
Topics
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3.1 Social Media Platform Container: Examples for Facebook and Blogger
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Policy Campaign-
related content
Interaction Features
provided by SMPs
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3.2 Publishing, Aggregation and Notification System
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Features: Allow policy
makers to broadcast messages to multiple social networks in just one click
Drive high quality social traffic to policy makers site
Provide abstract API for social media platform access
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Abstract Interface
3rd party APIs
Mapping Module
SOCIAL MEDIA CONNECTOR
Social Media Platforms
Plug-ins
SNPFB, LinkedIn,
MS
PhotoFlickr, Picasa
VideoYoutube, Picasa
BloggingBlogger, WP
LiveUstream
SMP
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3.2 Publishing, Aggregation and Notification System
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Social Media MetricsAPI
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Collect raw social media data based on APIs
Topic distribution over time, region and key performers
Facebook: fans, comments (gender, age group, location, language)
Blogger: comments (username, date)
Twitter: followers, friends, tweets and retweets (username, location, date, search by hashtag)
Youtube: views, likes, dislikes, comments (username, date)
3.2 Decision Support Engine
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Text Mining
Opinion Mining 3-stage Classifier
NLP Tools
Decision Support Engine
RDBMS MySQL
Application Server
Scheduled Analysis and Reporting
Dashboard Access
Social Media MetricsSurvey & Polls
Indicators:Awareness,InterestAcceptance
Features:
Estimate the levels of Awareness, Interest and Acceptance (with age & gender breakdown) generated by a given policy message
Request monitored Social Media Metrics, Survey & Polls from application server
Awareness: provide current and projected level of awareness index
Interest: provide current, resampled and projected level of interest index
Acceptance: provide current, resampled and projected level of acceptance index
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3.2 Decision Support Engine: Results
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Levels of awareness, interest and acceptance with age and gender breakdown
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3.2 Data Mining Engine
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Features:
Text Mining of comments different languages
Extraction of the sentiment of a single comment or a pool of comments
Provide all of the desired tasks on a schedule basis
Extract which terms are mostly associated with positive or negative sentiments
Text Mining
Machine Learning
Data Transformation
RapidMinder
Data Analysis, ETL, and Reporting Engine
Data Mining Engine
RDBMS MySQL
Application Server
Scheduled Analysis and Reporting
Dashboard Access
Comment
+/- Comment
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3.2 Data Mining Engine: Results
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Trend, topic and sentiment of a pool of comments
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3.3 Platform Deployment and Pilot Activities
25 Application Server
Dashboard 3rd Party Tools
VisualizationEngine
Decision Support Engine
Data Mining Engine
Internet
XMPP Server
Social Media Platforms
AEGEAN Cloud Infra-
structure
Pilots in Slovenia, Greece and Italy
Fraunhofer FOKUS 2012
4 Demonstrators for Campaign Manager, Mobiles & iGoogle
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Thank You!
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PADGETSDiscussion?
Contact UsRobert KleinfeldEmail: [email protected]: www.fokus.fraunhofer.de/en/fame/Phone: + 49 30 – 3463 – 7108
www.padgets.eu
Fraunhofer FOKUS 2012