empowering the next generation of builders

Empowering the next generation of buildersEmpowering the next generation of builders

Build-It-Yourself seeks partners who can help bring a mobile device game development workshop direct

to kids at home.

Empowering the next generation of builders

Problem

• People use mobile devices a lot

• Kids are growing up with this and using these apps more and more

• Everyone uses them, but do they know how they work?

• Kids play these games and come up with their own ideas, but often

they do not know where to start

using UnityEngine;using System.Collections;

public class Jump : MonoBehaviour{ public float strength = 30.0f;

void Update () { if(Input.GetKeyDown(“space”)) rigidbody.AddForce(Vector3.up * strength); }}


• Mobile devices are becoming a key tool for the general population.

• There will be a big demand for mobile device programmers.

• It is very difficult to learn how to program a mobile device.

Problem


Solution

A simple workshop to teach kids how to design their own apps, create them, and market them.

The workshop would enable students to: 1. Create 3D Graphics creation in Blender2. Set up Unity 3. Use different IOS frameworks4. Explore Unity modules and their implementation5. Create an app with ongoing consultation6. Promote and market the app.


App Development Workshop:Plan, build and market iOS apps.1. Research great apps.2. Graphic design / Blender 3D 3. Set up tools 4. high level view (introduction to system

architecture) 5. low level view (introduction to coding

structures) 6. Library of open ended modules7. Reference links 8. create 3 or 4 simple games that could be easily

edited 9. Plan your own game (ongoing consultation) 10. How to promote your app


Real Racing 2 HD

Super Monkey Ball

Product


Kids ages 12 – 18 who are on an engineering track and who own iOS devices.

Total market size = 1.5 x all the college engineering students.

Parents pay a $400 for 24 1-hour workshops:

ID Tech Camps- Between $19-$33 per hour for a one week camp consisting of 37.5 hours (including lunch breaks ect.)


$400$400

Target Audience


• Kids love playing video games on their devices, but maybe have their

own ideas for games

• Great way to impress friends

• Gives kids a chance to see how the apps they love to use are created

• A good "next step" from programming in scratch and other beginners

programming tools

• Makes a profit!

Benefits


App development instruction available online at reasonable cost.

Bring the university student TA (Teaching Assistant) concept coupled with proven content and online collaboration tools to kids online.


Content Specialists

CollaborationTools

Value Proposition


For kids:Create games like Real Racing or Super Monkey Ball for your mobile device with far out 3D graphics

For parents:Create an iOS app that will be a valuable part of a college engineering application.


Value Proposition


160 Million IOS Devices6.5 Billion App Downloads

Many of which belong to kids 12-18


Market Size


College bound Kids:Every kid who goes to college should be technology fluent and therefore is a potential customer.


24 million kids ages

12 - 18 12 million target market.Half will go to college. 62%

have broadband

access at home.

360,000 students enrolled in engineering colleges in USA 2008Our market is bigger.

Some engineers will study guitar. Some musicians will study programming

Market Size


We will promote the course via viral marketing programs including opinion leader blogs and face book communities.

We will promote the course to high school technology teachers.

We will offer incentives to existing students to recruit friends.

Growth Plan


We have a record of attracting talent from the Cornell, MIT, Harvard and Mass Art communities.

We need to recruit, train and manage a network of ??? Webcast specialists to serve ??? students.

The Team


Annual Revenue# students 1,000Fee / Student $250Total Revenue $250,000.00

Annual Expenses# students 1,000# students / wkshp 10# wkshp series 100# hrs / wkshp series 10Tot # wkshp hrs 1000Mentor $/hr $14Total Mentor compensation $14,000.00

Apple Dev $1,000.00Unity Cost per license $200Unity Cost $200,000

% Revenue for Content Development 10%Content Dev Cost $25,000.00% Revenue for Marketing 30%Marketing Cost $75,000% Revenue for Administration 30%Admin Cost $75,000

Total Expenses $390,000

Net Profit -$140,000

Revenue / Expense


Revenue / ExpenseAnnual Revenue# students 1,000Fee / Student $400Total Revenue $400,000

Annual Expenses# students 1,000# students / wkshp 10# wkshp series 100# hrs / wkshp series 24Tot # wkshp hrs 2400Mentor $/hr $14Total Mentor compensation $33,600

Apple Dev $1,000Unity Cost per license $200Unity Cost $200,000

% Revenue for Content Development 10%Content Dev Cost $40,000% Revenue for Marketing 25%Marketing Cost $100,000% Revenue for Administration 25%Admin Cost $100,000Total Expenses $473,600

Net Profit ($73,600)

Apple charges a one time fee of $100 to publish. Android has no fee.

Problem (Can we buy one license and publish all student work under the BIY license?)

Can we get 1000 customers at this price?


Revenue $ - Online rev $ - Onsite rev $

Expense: $ -Fixed cost $ -Webcast cost $

Worst case cash flow: $

Break even: Month ?

Capital Required $To grow from $0 => $???K annualized online revenue.

Cash Flow


Milestones Proof of ConceptPhase

Proof of Execution Phase

Roll Out Phase

Strategic

Infrastructure

Distribution

20

Milestones

Empowering the next generation of builders 20

Competitive Analysis

Android AppInventor from Google and MIT.http://appinventor.googlelabs.com/about/

Unity AppInventor

Cost of tool $400 (iOS port) Free May be an opportunity to be a value added distributor

Cost to publish to Apple App Store

$99 Can’t port Apple must approve

Cost to publish to Google Apps

Free Free

Time to create a 2D platform game

Time to port to mobile device

3D engines Yes No

Which platform engages the most kids?

http://appinventor.googlelabs.com/about/





Empowering the next generation of buildersEmpowering the next generation of builders

Build-It-Yourself seeks partners who can help bring a mobile device game development workshop direct

to kids at home.

empowering the next generation of builders

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