empowering visionary leadership · influential print media, custom content marketing, strategic...

EMPOWERING VISIONARY LEADERSHIP2019 Media Planner

Jobson Optical Group395 Hudson Street, 3rd Floor New York, NY 10014212-274-7101

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F R O M T H E P U B L I S H E R S O F

20/20 is the industry leader in reach, readership and results. With the largest circulation in the optical arena and full market reach, 20/20 is the number one influencer in purchasing decisions for frames, sunwear, spectacle lenses and retail displays.

Vision Monday (VM) identifies the trends, covers the topics and shapes the conversations important to eyecare professionals and leading optical retailers. Vision Monday reports on key sectors of the optical business through signature editorial features, product launches, event coverage and more.

VMail is the essential e-newsletter for the optical industry professional. Delivering the latest news six days a week including Saturday. VMail covers news, trends, reports, store openings, product launches, up-to-date eyecare news and new technology – all delivered directly to ECPs’ inboxes.

Pro to Pro is an all-encompassing education and training entity that resides on the newly designed 2020mag.com. Pro to Pro now includes all former Opticianry Study Center topics in addition to the Opticians Handbook. Pro to Pro is the go-to source for ECPs on new technology, products, and information as well as fast and easy ways to adapt what is new.

For the last 40 years, Jobson’s renowned brands have been the ECP’s most trusted source of information. Jobson’s multi-channel advertising and promotional packages—including influential print media, custom content marketing, strategic digital advertising, high-impact live events and education/training initiatives—provide solutions to reach and engage with ECP’s to strengthen your brand messages and marketing objectives.

In partnership—Jobson and you—we share an exciting vision for the future.

Empowering Visionary Leadership

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The Vision Expo Show Dailies are the only official show publication exclusively offered at both International Vision Expos East and West. The Show Dailies provide live coverage of show news, events, product launches, seminar highlights and more each day of the show.

20/20 PEEK - A weekly digital newsletter providing web-excusive content giving readers a behind-the-scenes look at the product and trends that make up 20/20’s coverage of the latest developments in spectacle lenses.

Jobson Optical Research is the leading source of business intelligence in the optical industry. With several decades of experience and a deep understanding of the optical marketplace, the Jobson Optical Research team are experts in survey techniques and research methodologies. The research products and services are easy to interpret and span a variety of topics to fit every need and every budget.

20/20 Speculating – A bi-weekly listicle digital newsletter. 20/20’s team of experts provide a “Top” list illustrating the top trends in optical fashion today.

NEW FOR 2019

SHOW DAILIES

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Ad Close: 11/29Ad Due: 12/5






Ad Close: 2/13Ad Due: 2/20 Ad Close: 8/15

Ad Due: 8/21







EYEWEAR FEATURE:EyeVote

• A Special Look at Winners of 20/20 and Vision Monday’s Annual EyeVote Readers’ Choice Awards

Top Trends for 2019Top Trends for The Future of Eyewear Style from the 20/20 Editors for 2019LENSES & TECHNOLOGY FEATURE:What’s New in Photochromics

• Learn how improved technologies are enhancing photochromic lens performance and expanding fashion options.

EYEWEAR FEATURE:The Hot$pot of Value-Able Eyewear ($35 to $59 Wholesale)KidzBiz Supplement

LENSES & TECHNOLOGY FEATURE:Using Centration Charts: The Key to Fitting PALs

• Failing to use centration charts when fitting PALs is the root cause for patient problems. The cure: Use this graphic mapping technique for fitting, troubleshooting and staff training.

EYEWEAR FEATURE:Independent Eyewear

• The Ever Increasing Power and Potential of Independent Eyewear

LENSES & TECHNOLOGY FEATURE:A fresh look at how ECPs are dispensing and prescribing spectacle lenses.

EYEWEAR FEATURE:Women’s Eyewear

• Her Ever-Expanding Position of Style, Independent Allegiance and Fashion Branding across all female age groups.

LENSES & TECHNOLOGY FEATURE:Trouble-Shooting Lens Adaptation Issues

• Adapting to new lenses can be disorienting, uncomfortable and disappointing, and errors in eyewear design and production can produce these same complaints. Your patient’s symptoms can help you diagnose the problem.

EYEWEAR FEATURE:Expo East Double Features of the Latest Eyewear and Sunwear

LENSES & TECHNOLOGY FEATURE:There’s an App for That

• Taking accurate patient measurements is easier than ever using the latest dispensing apps.

EYEWEAR FEATURE:Trending Forecast: Eyewear for 2020 from the 20/20 Editors’ Point of View!A First Look at Eyewear Trends for 2020A First Look at Sunwear trends for 2020The Tech of Sport Eyewear for 2020

LENSES & TECHNOLOGY FEATURE:New data shows how ECPs are utilizing optical laboratory products and services.

BONUS FEATURE:The Style and Science of Selling Eyewear

LENSES & TECHNOLOGY FEATURE:The Karp Scouting Report

The Sellers’ Guide Bonus Feature: Selling the Top Categories in Eyewear, Sunwear and Accessories LENSES & TECHNOLOGY FEATURE:The Karp Scouting Report

EYEWEAR FEATURE:Modern Man Takes a Leadership Role in the Look and the Future of Men’s Eyewear

LENSES & TECHNOLOGY FEATURE:Controlling Myopia in Children

• Myopia is becoming a global epidemic, but early treatment can prevent serious vision problems from developing.

EYEWEAR FEATURE:Kid’s Eyewear

• Preparing for the Growing Potency of Children’s Eyewear, Kid’s Sunwear and Sport Sun for Children

LENSES & TECHNOLOGY FEATURE:Matching Patients with Frames

• Helping patients choose the right frame for their Rx and facial anatomy is an essential skill for all dispensers.

EYEWEAR FEATURE:Sport Eyewear

• Exploring the Tremendous Potential of Growing a Powerful Niche in Your Optical Retail Array

LENSES & TECHNOLOGY FEATURE:The Power of Dynamic Demos

• Boost your sales of polarized and tinted lenses with these simple demonstration techniques.

EYEWEAR FEATURE:The Special Greatest Hits Collection: Best in Pro-to-Pro Features and CE from 2019The Collection of the Best Eyewear Feature Photos of 2019 from 20/20The Evolution of Luxury and High End Eyewear LENSES & TECHNOLOGY FEATURE:Expert Tips for Taking Great Measurements

• A technical look at what’s happening when you dot those pupils and block those lenses.

EYEWEAR FEATURE:The Increasing Impact of Sunwear on the Optical Arena

• Designer Brands, Independent Brands, Lifestyle Brands, High Tech Sun Solutions for Frames and Lenses

LENSES & TECHNOLOGY FEATURE:There’s More to PDs Than Meets the Eye

• Measuring PDs may not be as easy as you think. These practical tips will help you take more accurate PDs and design better performing eyewear.

EYEWEAR FEATURE:SpecialEYEzed Eyewear

• Petite Eyewear, Large Sized Eyewear for Men and Women, World Fit Eyewear and the return of eyewear in assorted face and temple sizes

LENSES & TECHNOLOGY FEATURE:Successful Strategies for Packaging Lenses

• Offering lens packages consisting of various designs, materials and treatments makes it easier for patients to select an option that’s right for them. Learn the most effective ways to bundle lenses.

Unique Branding Opportunity: Full Page Product Highlight: What’s Right Now

Unique Branding Opportunity: Full Page Product Highlight: What’s Right Now

Unique Branding Opportunities: Advertising/ Advertorial Spread: What’s BRAND New Exclusive Editorial Sponsorship: Consumers and Their Eyewear Survey (New)

Unique Branding Opportunities: Advertising/ Advertorial Spread: What’s BRAND New Exclusive Editorial Sponsorship: Consumers and Their Eyewear Survey (New)

Unique Branding Opportunity:Still Life Product Placement: SpecialEYEzed Eyewear (New)

Unique Branding Opportunity: Full Page on Face Fashion Photo: Optical Brands for Men

Unique Branding Opportunity: Exclusive Editorial Sponsorship: Children’s Eyewear MarketPulse Survey

Unique Branding Opportunities: Still Life Product Placement: Sport Eyewear Exclusive Editorial Sponsorship: Sport Eyewear MarketPulse Survey

Unique Branding Opportunities: Still Life Product Placement: High End Eyewear Brands Exclusive Editorial Sponsorship: The CE MarketPulse Survey (New)

Unique Branding Opportunities: Still Life Product Placement Opportunities: Independent Eyewear (New)Exclusive Editorial Sponsorship: Independent Eyewear MarketPulse SurveyExclusive Editorial Sponsorship: L&T Lens MarketPulse Survey

Unique Branding Opportunity: Still Life Product Placement: Fashion and Independent Brands for Women

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2019 Editorial Calendar Editorial Calendar 2019

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Unique Branding Opportunity: Exclusive Editorial Sponsorship: Sunwear MarketPulse Survey Unique Branding Opportunity:

Exclusive Editorial Sponsorship: The Lab Watch MarketPulse Survey

SECO 20-24Mido 23-25

Vision Expo East 22-24

AOA 19-23

AAO 23-28

Vision Expo West 19-21Silmo 27-30

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MegaTrend: SCREENTIMEDigital Eye Strain and Patient, Product Solutions

SPECIAL FEATURE: ON THE HORIZON20 Trends Leading Up to the Year 2020

VM’s 17th Annual Most Influential Women in Optical

VM’s Exclusive Top 50 U.S. Optical Retailers Report and Analysis*

*Exclusive sponsorship opportunity

SPECIAL REPORT: MADE IN USA REVISITED

Boomer Vision = Booming Opportunity

• Aging Eyes’ vision care, vision correction solutions abound

VISION EXPO EAST PREVIEW SPECIAL REPORT: MILLENNIAL MINDSET*

Examining Attitudes Toward Experience, Brands, Buying*Exclusive sponsorship opportunity

SPECIAL FEATURE: THE NEWCOMERS**

**Exclusive sponsorship opportunity

VISION EXPO WEST PREVIEW SPECIAL REPORT: THE MODERN LAB*

*Exclusive sponsorship opportunity

MegaTrend: PERSONALIZATIONNew technology and digital capabilities are bringing customization to new levels.

• This special feature will span: 3D, measuring, made-to-order, knowledge of customer’s individual preferences/needs.

SPECIAL FEATURE: SOCIAL INFLUENCERS* For Brands, Among ECPs*Exclusive sponsorship opportunity

MegaTrend: PRACTICE TRANSITIONSPrivate Equity, The Latest in OD and MD Consolidation,Practice Paths and New Models

KidzBiz Supplement

MegaTrend: TELEHEALTH – What’s Next?SPECIAL FEATURE: BEST IN CLASS* ODs and Opticians*Exclusive sponsorship opportunity

Social PurposeEyeVote

• Our 11th Annual EyeVote Report—readers choose their favorite products & services

MegaTrend: The Customer’s PATH TO PURCHASEDefining it, leveraging it, using data to make decisions, helping customers to navigate choices

SPECIAL REPORT: VM GLOBAL LEADERSHIP SUMMIT 2019 HIGHLIGHTS

MegaTrend: HARNESSING DATA AROUND THE PATH TO PURCHASEFrom AI to Instruments to Enriching Patients’ Experience

Vision Expo Dailies• The only official show publication, provides live coverage

of show news, events, product launches, seminar highlights and more, every day of Expo.

Vision Expo Dailies• The only official show publication, provides live coverage

of show news, events, product launches, seminar highlights and more, every day of Expo.

Editorial Calendar 20192019 Editorial Calendar



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The Modern Lab—Part 2 in the series examines the impact of integrated systems in the lab. —18

Wednesday, September 26, 2018• 3:30 pm – 6:00 pm• Vision Expo West• Venetian/Sands Expo & Convention Center

Visit www.visionmonday.com/LIVE for more information and registration.

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In-Store—On National Sunglasses Day, June 27, the industry will throw some shade on UV rays —14

SMART MOVESCustomer Demands Change the Rules of Eyewear’s Supply Chain Game

We are your partner – not your competitor.www.zeiss.com/partner4ecp

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VM and 20/20 Magazine announce EyeVote Readers’ Choice Awards. —12

Social Purpose Branding Encourages Buying for a Cause

We are your partner – not your competitor.www.zeiss.com/partner4ecp

MegaTrend Sponsorship Opportunities: Feature integrated platform for print, digital, e-news and web






SECO 20-24Mido 23-25

Vision Expo East 22-24

AOA 19-23

AAO 23-28Vision Expo West 19-21Silmo 27-30


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20/20 and Vision Monday online are the ECP’s on-the-go, mobile-optimized sources for industry news, trends and information. 2020mag.com’s new website features bold photography, articles formatted for easy reading, quick navigation and convenient search to discover top trends, Pro to Pro stories and ABO/NCLE-approved CE courses. VisionMonday.com is an award-winning website featuring the top news and events you need to know to stay informed in the ever-changing world of optical.

VMail is the essential e-newsletter for the optical industry professional. It delivers the latest industry news and emerging trends from key sectors of the optical business directly to the inboxes of over 60,000 subscribers six days a week, including VMail Weekend on Saturdays.

3.1M pageviews a year

850K unique visitors a year

1.3M visits a year

50K email subscribers

20/20 & Vision Monday Digital Reach

VisionMonday.com

2020mag.com

160K pageviews per month

33K unique visitors per month

50K visitsper month

98K pageviews per month

35K unique visitors per month

60K visitsper month

Digital Opportunities

Vision Monday’s CLICK reports the exciting developments in Digital and Systems Intelligence for savvy eyecare practices. CLICK covers social media, optical e-commerce and ‘omnichannel’ retailing.

The new multimedia style.PAGES package is a premium advertising space that can help maximize exposure of eyewear brands to readers.

Vision Monday Print & Digital Packages

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Social Media20/20 and Vision Monday social platforms allow us to connect with our readers unlike ever before. Our growing presence on sites such as Facebook, Twitter and Instagram complement our online presence, providing a new way to drive traffic to our digital products while reinforcing your advertising message. By following our social media activities, readers are the first to see what’s trending in the optical industry. They get a behind-the-scenes look at the latest in eyewear and technology, watch videos, see what others are saying, share their own opinions and more.

#PartnerPostAvailable for 20/20 and Vision Monday, this social media sponsored content program allows sponsors the ability to craft a tailored message to effectively reach a wide audience of eyecare professionals and/or consumers in a unique and engaging way.

Data as of September 2018

@2020mag

17,548followers

14,805likes

24,891followers

@VisionMonday

17,670followers

7,123likes

1,924followers

2,103 followers

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ReadershipIn July 2018, Jobson Optical Research conducted a readership survey to understand what content readers want

to see and which format they prefer. Respondents were contacted via email and 411 responses were recorded.

64% were female respondents, and Opticians/dispensers accounted for 60%. The age range was varied, with

36% being under the age of 45; 22% between the age of 45-54; 31% between the ages of 55-64; and 8% 65+.

The preferred format for reading information about the optical industry is print.

Over half said they make business decisions based on stories/information they read in Vision Monday,

VisionMonday.com and VMAIL.

Over half said they make business decisions about product purchasing based on stories/information they

have read from 20/20 magazines.

¾ said they relay information from 20/20 magazine to their customers and patients.

57.2% said they prefer print, 23% web and 25% email 53.4% answered yes, while 46.6% answered no

58.8% answered yes, while 41.2% answered no 75.4% answered yes, while 24.6% answered no

YES53.4%

YES75.4%

57.2%

23% 25%

3.6% 0.2%

YES58.8%

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Education and Training20/20 Pro to Pro is the go-to source for ECPs on new technology, products, and industry/

optical information. This unique peer-to-peer forum allows information to be exchanged in

a variety of ways: as print or online articles, video, narrated, interactive, self-paced SCORM

modules, in-person events and more.

Partnering with 20/20 to provide expert education and training helps ECPs deliver better

patient care. They gain in-depth knowledge about your new products and technology

and how it benefits their customer. The Pro to Pro brand is an invaluable tool for industry

professionals who need this essential information and CE accreditation. More than 75,000

exams are processed annually by 20/20’s Pro to Pro. It is the leading test processor of CE

credits in the industry.

Bi-weekly e-Newsletters are sent out to the highly engaged Pro to Pro audience, keeping

readers updated on what is current on the education channel. More than half of 20/20’s

website traffic is driven by Pro to Pro.

In every issue of 20/20, a Pro to Pro section is available for sponsorship, emphasizing practical skills opticians, para-optometrics and contact lens fitters need to know and employ daily. On average, grants or sponsored CE courses produce about 5,000 test-takers annually, depending on the subject and content.

The Learning Management System includes, branded education portals that provide content to teach and train your staff. Learners can track and manage all their work to build expertise. Pro to Pro can also create expertly curated content for your existing LMS.

Jobson can assist in crafting live events for your company. These events are customizable in areas such as: staff/sales training, and/or educational lectures on new products and technology. These unique sponsorship opportunities allow you to reach a specific segment of the market to enhance your advertising and marketing message by identifying and addressing key industry topics.

Grants and Sponsorship LMS Education Portals Customized Live Education and Training

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Live Events

Let the team behind the Vision Monday Global Leadership Summit plan your next live experience. Jobson provides a full scope of services for all live event needs in the optical industry.

Services include:• Conceptualization• Custom Content Development• Premier Speakers• Sourcing of Strategic Partners• Invitation & Website Design• Registration Services• On-Site Management• Lead Generation• Attendee Surveys

Create memorable experiences that strengthen customer relationships, build credibility and increase brand exposure with a live event produced by Jobson. Our event services team can help with anything from invitations for a small group meeting to every detail of a large corporate function planned to perfection. Customized content, engaging speakers, and expert planning guarantee a successful event.

empowering visionary leadership · influential print media, custom content marketing, strategic...

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