empowering youth voice with social media
DESCRIPTION
Learn how you can use social media to contribute to the goals of your youth group, youth organization, or Youth MOVE Chapter.TRANSCRIPT
Using Social Media to
Achieve Your GoalsBrittany Smith
What is Social Media?
Any online platform or channel for publishing and disseminating user-generated content.1
In other words, social media is Facebook, Twitter, YouTube, My Yearbook, Habbo, etc.
Social media allows us to shift the balance of power back to us, youth!
45% of Facebook users are between the ages of 13-25 2
1. http://heidicohen.com/social-media-definition/2. http://www.kenburbary.com/2011/03/facebook-demographics-revisited-2011-statistics-2/
How Do YOU Use Social Media?
To talk with friends IM Messages Wall posts
To share pictures
To find cool stuff like videos, music, and concerts
To stay in touch with people who move away
To play games
To break up with people
How Do Adults and Influential People Use Social Media?
To find new and interesting content to repurpose
To connect with colleagues, family and friends
To find jobs
To fundraise for their organization
To collect information about their target audience and gather analytics
LinkedIn, Twitter, Facebook Pages, RSS Feeds
People you know that use social media well
How You SHOULD Use Social Media
More like adults and influential people with that special youth flare!
Externally to raise awareness about your Youth MOVE chapter and its activities, as well as to raise money
Internally to communicate with each other, share ideas, and collaborate on projects
Find and engage other youth in your community
Focus on engaging content:
Pictures, videos, polls, discussions, music
Examples
Create a Facebook Page
Use Twitter
Start a LinkedIn Group and Company Page
Create a daily newspaper using Paper.li
Start a Blog focusing on youth-related issues in your community
Create digital stories
Develop a community management strategy Website Email newsletters Social media
Create a Spotify playlist
Analytics
An important aspect of using social media is seeing how well you’re doing
On a monthly basis track not just how many fans you have on Facebook, or followers on Twitter, but the interactions you have with users Facebook Insights Use bit.ly to track how
many times a link is clicked on
Use Google Analytics on your website
Using Social Media Strategically
The internet is public, whatever you put out there other people can see And it’s saved, forever!
Develop social media user guidelines for your Youth MOVE chapter Develop a crisis plan in
case someone posts something that needs to be addressed immediately
Educate yourself about the privacy settings that are available, and use them
If you have a personal Facebook or Twitter profile, think about what you post before you post it You might want to
consider having a separate ‘professional’ profile
Don’t create drama on social media sites If you want to be mean to
someone, or break up with them, send a text message
Social Media Strategy Development
Think POST! People Objectives Strategy Technology
Remember, social media is about relationships, not technology Luckily youth are often
more comfortable with technology anyways…