empowerment through education
DESCRIPTION
Reaching Ag Lenders is a Gateway to Serve the Risk Management Needs of Farmers. EMPOWERMENT THROUGH EDUCATION. Provide historical overview on Ohio Ag Lenders Schools Discuss program development process and topic identification. Provide impact of the 2012 schools in Ohio. Session Objectives. - PowerPoint PPT PresentationTRANSCRIPT
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EMPOWERMENT THROUGH EDUCATION
W. Bruce Clevenger – Assistant Professor & Extension EducatorChris L. Bruynis – Assistant Professor & Extension Educator
Barry Ward – Leader, Production Business ManagementRory Lewandowski – Extension Educator
Reaching Ag Lenders is a Gateway to Serve the Risk Management
Needs of Farmers
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Session Objectives
• Provide historical overview on Ohio Ag Lenders Schools
• Discuss program development process and topic identification.
• Provide impact of the 2012 schools in Ohio
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Industry Dynamics
• Increasing size and scope of Ohio’s commercial farms– Changes the way they look for knowledge– They all work with an agricultural lender
• Decreased number of farm management Extension educators– Changes the way we can deliver educational
programs– Educating the professional working with the
farmer is one approach
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School History
• OSU Ag Lender School has 25 year history in some parts of the state
• Tried to expanded the school to 4 locations in 2012 (only 3 were held)– 2 locations in 2010 & 2011– Try to set regionally so no geographic
competition– Also look for areas with banking industry
and local OSU Extension support
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Topic Identification
• Host Educators schedule visits with lenders in late summer to discuss farm industry and explore topic ideas
• College of Food, Agricultural, and Environmental Sciences faculty and Ohio Ag Manager Team members are solicited for topic ideas
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Program Format
• One day program– 9:30 am – 3:00 pm
• Five to six topics–Mix of applied and academic topics– Topics vary by site based on local
identified priorities.– Provide copies of all presentations with
support material for future reference–Meal on site to allow for informal
discussion.
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Target Audience
• Agricultural loan officers– Primary audience
• Bank leadership – President – Bank officers– Board members
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Program Promotion
• Cooperation from local Educator to make contact with private banking institutions extending invitation
• Mass mailing from program organizers to past participants
• Leadership of Farm Credit and Ag Credit systems have been long time supporters
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Attendance
• 97 agricultural lenders attended the OSU Extension Ag Lender Seminars
• Two-thirds of the attending lenders were repeat participants
PercentageFirst timer attending 32%2-9 times attending 41%10+ times attending 27%
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Topics Offered – Risk Addressed
• Farm Transition Planning - human resource• Future Fertility Resource Needs - production• Many People/Less Poverty - marketing• New Dairy Technologies - production• Ohio Energy Development - marketing• Ohio Farm Business Summary - financial• Ohio Livestock Care Standards - legal• Recovery from Drought - production• Returns to Farm Drainage - financial
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Program Evaluation• Six Point Likert Scale
Pre Topic Post Gain
2.62 New Dairy Technologies (Wooster) 4.52 1.90
3.20 Returns to Farm Drainage (Ottawa) 4.90 1.70
2.77 Many People/Less Poverty (All) 4.17 1.40
2.98 Future Fertility Resource Needs (All) 4.27 1.29
3.72 Farm Transition Planning (All) 5.00 1.28
2.33 Ohio Energy Development (Chillicothe) 3.58 1.25
3.70 Recovery from Drought-Profit 2013 (All) 4.80 1.10
3.50 Ohio Livestock Care Standards (Chillicothe) 4.58 1.08
3.10 Ohio Farm Business Summary (Wooster) 4.17 1.07
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Lender’s Use of Knowledge
• Directly = speak with customers as it relates to their farming operation• Indirectly = use information to
review customer portfolios• Background = professional
development and industry awareness
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Lender’s Reported Intentions
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9,500 Potential Farmers Reached
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Additional Opportunities
• Ohio Ag Lenders School presenters were invited to speak on these topics at private bank’s customer appreciation events further increasing the reach and impact of the program
• Programs developed for the Ohio Ag Lenders Schools were used in many venues including webinars directly to farmers following the school.
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Questions?
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Contacts
• Bruce Clevenger – [email protected]–419-782-4771 – office
• Chris Bruynis–[email protected]–740-702-3200 - office