emprendedora llc agency services - august 26 2016
TRANSCRIPT
Emprendedora Non-Traditional Marketing Services
Emprendedora. Opening doors like no one else.
Agency CapabilitiesAugust 24, 2016
Emprendedora Non-Traditional Marketing Services
Table of Contents
• Our Approach
• Non-Traditional Case Study: V8 Splash
• Our Team Opening Doors!
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Emprendedora Non-Traditional Marketing Services
About Emprendedora• Founded in 2010, Emprendedora is a non-traditional marketing consultant
group with a network of collaborators in all disciplines working across the globe.
• Partner offices in San Antonio, Dallas/Ft Worth, Miami, Chicago, New York, Los
Angeles and Mexico City spans our executional capabilities across the US and
Latin America.
• Collaborative approach enables “cherry picking” of the best, most senior and
experienced individuals for your brand, product or service, without you having
to worry about high overhead typical of traditional agency structures.
• Tapping into each member’s network of industry experts and relationships, from
local churches, to homestate associations to the White House we open doors for
brands like no one else.
Emprendedora LLC is proud to be a Texas Historically Underutilized Business (HUB) and certified ESBE, HABE,
MBE, SBE and WBE by the South Central Texas Regional Certification Agency.
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Emprendedora Non-Traditional Marketing Services
Our Niche: Non-Traditional Engagement
Reality:
Consumers are in a perpetual move, with experiences changing constantly with the environment and migration.
Time is more limited than ever: always on the run, bombarded by all forms of media, communications, family, work, etc.
Everyone wants “Hispanics” attention.
The key:
Stay nimble and continuously seek new, effective, relevant ways to engage with consumers… find the point where communication becomes interaction.
Don’t compete with traditional advertising but work in tandem to enhance the branding strategy but more than ever, on consumers’ terms, turf, in a relevant way!
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Emprendedora Non-Traditional Marketing Services
Areas of ExpertiseStrategy, Research &
Planning
PR, Media Relations, Community Outreach and Event Marketing
Brand to Market, Sales & Shopper
Experience
Promotions, Sweepstakes &
ContestsDigital, Social & Web
Media and Materials Negotiations and
Procurement
Creative Development, Design
& Production (all media)
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Emprendedora Non-Traditional Marketing Services
US Implementation Markets
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Los Angeles
Washington
Oregon
California
Nevada
Utah
Arizona
San Antonio
Texas
New Mexico
Oklahoma
Louisiana
Colorado
Miami
Florida
Georgia
Tennessee
Carolinas
Puerto Rico
New York City
New Jersey
Virginia
Washington DC
Pennsylvania
Chicago
Illinois
Indiana
Ohio
Emprendedora Non-Traditional Marketing Services 7
Mérida
Salina Cruz
Tuxtla Gutiérrez
Villahermosa
Cd. Del Carmen
Cancún
Monterrey
Torreón
Matamoros
Saltillo
Tampico
Reynosa
San Luis Potosí
Guadalajara
Culiacán
Mazatlán
Tepic
Colima
Morelia
Los Mochis
Durango
León
Zacatecas
Aguascalientes
Irapuato
Celaya
Salamanca
Querétaro
Puebla
Acapulco
Poza Rica
Veracruz
Orizaba
Córdoba
Coatzacoalcos
Cuernavaca
Tehuacán
Oaxaca
Tijuana
Mexicali
Los Cabos
La Paz
Cd. Obregón
Hermosillo
Chihuahua
Cd. Juárez
México D.F.
Toluca
PachucaMexico
Emprendedora Non-Traditional Marketing Services
Experience At-A-Glance
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US research, development, merchandising, branding, grassroots, retail activation, promotions, events.
US Hispanic promotions, media, grassroots, PR, corporate/franchisee relations and events (multi-channels -
on and off-premise).
International branding, media, promotions, PR, grassroots, events (multi-channel – on and off-premise) and opening
distribution channels.
Branding, promotions, non-traditional research and retail activation in Latin America.
Emprendedora Non-Traditional Marketing Services
Case Study
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Emprendedora Non-Traditional Marketing Services 10
q4 2014Shift to non-traditional strategyShift to “Hispanic only” strategy
Emprendedora Non-Traditional Marketing Services
Strategic Platform
• Campaign Objective• Sustain Hispanic growth in
Los Angeles, Miami, Chicago and Houston by increasing familiarity and inducing trial
• Strategies• Reach ambi-cultural mom through non-traditional plan
~ “Add a Splash to your Day”• Engage her and her influencers in a fun, relevant
manner and tone • Help her feel savvy with the decisions she’s making• Provide her with ways to “extend” her day, keep
children occupied “sanamente” – in a wholesome way• Incorporate bodega/independent strategy to expand
availability of product
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Emprendedora Non-Traditional Marketing Services
The Plan
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Shopper Experience & Retail Partnership
Negotiations
Community Outreach & Grassroots
Non-Traditional
Media
Emprendedora Non-Traditional Marketing Services
Available Results
• Almost three-fold number impressions reached in ALL media vs planned
• Ten-fold coupon redemption vs national average
• Subsequent data proved consumers returned for future purchases after dates of activation
• All with ½ of traditional budget
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Emprendedora Non-Traditional Marketing Services
Our teams opening doors!
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Emprendedora Non-Traditional Marketing Services
Symbiotic Opportunities
• Ducal Beans (a leader in Central America) and Tigo (also a leader but in TelCom) partnered at bodegas across California allowing us to tap into each relevant target pool.
• Gave Tigo the opportunity to be at bodegas it typically is not available at.
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Emprendedora Non-Traditional Marketing Services
In-Store & Retail Promotion
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Emprendedora Non-Traditional Marketing Services
Trade Shows: Representing Your Brands with Trade Influencers (such as Unified Grocers Expo)
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Emprendedora Non-Traditional Marketing Services
Community Outreach
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Emprendedora Non-Traditional Marketing Services
Event Marketing
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Emprendedora Non-Traditional Marketing Services
Sports Marketing(our own national soccer properties)
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Emprendedora Non-Traditional Marketing Services
Non-Traditional Print and Outdoor
Lunch trucks, mobile billboards, check
cashing jackets, ethnic restaurants
Emprendedora Non-Traditional Marketing Services
Social Media Interceptions
• Using both brand and partners’ existing social media space we create a social media conversation
• Encourage product trial and build up conversations
• Tease and promote our activities
• Intercept conversations using keywords
Emprendedora Non-Traditional Marketing Services
IRC Placement & Merchandising
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Emprendedora Non-Traditional Marketing Services
¡Gracias!
Sandra Gomez Obregon
210-459-2280
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