emprender es posible, el momento es ahora y el mercado es el mundo. #eyevillalba17
TRANSCRIPT
Founding a company: is possible, the moment
is now and the market is the world
Wilhelm Lappe
It’s possible
It’s possible
• There are thousands of businesses
• Do it if you want
– It’s difficult: create, manage, sell
– You never know what will happen
– It’s rewarding
It’s possible
It’s not about being your own boss or
getting rich quick
It’s possible
It’s as simple as Lean Startup:
•Find a problem
•Solve it
•Create a product
•Find a market
•Sell it
Make money
It’s possible
But it’s not easy:
• It will take months (6-12)
•Do you have time/money to do it?
•You’ll need to do many things
•How are you going to create something
without developers?
You have to sell
The moment is now
The moment is now
There’s an ecosystem:
• A lot of information, videos, books, courses
• There are many events and opportunities for
networking
• You can find coworkings, Madrid campus…
The moment is now
There’s an ecosystem:
• There is support, public and private:
incubators, accelerators, small investment
• It’s an investment ecosystem: business
angels, grants, ENISA, venture capital... but
they are different
The moment is now
Make a decision
• Freelance, way of life or SME-PYMEs if you
growth
– You can evolve from one to the other
– Freelance can become SME/PYME but
neither can become a startup.
• Startups: a different business model
The moment is now
Crisis or not:
The main question is: is this your moment?
– Unemployment: can you survive the next 6-18
months without earning money?
– Working: start doing it at nights, there will be a
moment when you realize there’s no way to continue
doing both simultaneously
It’s about cash flow: for business and personal
The place is the world
The place is the world
Make it international
•Your market is the world: nice but not real
•B2C means marketing.. And languages and
different markets
•B2B means culture, visits, maybe local
presence… and languages
The place is the world
Start at home: but don’t limit yourself
•The easier way is to do where you have
experience and support
•Maybe Spain is not your market
•Usually understand your market and then go
abroad
The place is the world
There are opportunities
•Do it alone: try to be part of international
networks
• ICEX
•EOI European Coworkings
The moment is now
Be international yourself
• Start in English
• Don’t limit your market/ -ing to Spain (or to
your city).. .that’s only for freelancers
• International team
• English as language of the company
• Maybe international collaborators or
distributed work: not easy to manage.
Conclusions
Conclusions
Working plan
•Start it
•Keep it simple: fail fast, fail cheap and learn
•Try to earn money
• If it’s not working, close it, and start
something new (be patient, but not inflexible)
I’m ready to believe in me
@electricnana
have fun!
