EMRA FORUM: Friday, June 18th 2010

Separation of fundraising function from medical service function

Business with a heart

INSTITUTIONALIZED FUNDRAISING

SEPERATION OF FUNCTIONS

WHO ARE OUR STAKEHOLDERS

WHAT IS OUR PRODUCT

WHO IS OUR TARGET AUDIENCE

WHAT ARE WE COMMUNICATING TO OUR STAKEHOLDERS

WHAT KIND OF COMMUNICATION & MARKETING TOOLS

HOW DO WE ESTABLISH “PARTNER TO PARTNER” WITH OUR DONORS

HOW DO WE MAINTAIN OUR DONORS

BUSINESS WITH A HEART

BUSINESS WITH A HEART

WHO ARE OUR STAKEHOLDERS

People who need the services of the King Hussein Cancer Center

Individuals Corporate employees

People who support the continual upgrading of the Center

Individuals Corporations Institutions Governments

BUSINESS WITH A HEART

WHAT IS OUR PRODUCT

We are selling to our stakeholders the view that they need to support the maintenance and continual upgrading of KHCC so that it remains the premier life-saving institution for them, their families, the underprivileged and others.

WHO IS OUR TARGET AUDIENCE

All local and regional stakeholders, including:

Small donors (individual & corporate)

Large donors (individual & corporate)

Governments (for advocacy)

Institutions

BUSINESS WITH A HEART

WHAT ARE WE COMMUNICATING TO OUR STAKEHOLDERS

1. What do we fundraise for

2. How can the community join the fight against cancer

BUSINESS WITH A HEART

1. What do we fundraise for!

Upgrading the Medical Capacity of the Center

Supporting Early Detection & Awareness Programs

Supporting Patients (Financial & Therapeutically)

BUSINESS WITH A HEARTWHAT ARE WE COMMUNICATING TO OUR STAKEHOLDERS

BACK TO SCHOOL PROGRAM

قصة سالم

BUSINESS WITH A HEARTWHAT ARE WE COMMUNICATING TO OUR STAKEHOLDERS2. How can the community join the fight against cancer

BUSINESS WITH A HEART

WHAT KIND OF COMMUNICATION & MARKETING TOOLS

Know our donors: behavior/response

Allocate the budget for it

Use communication tools applied in normal business setting

• Face to face meetings to solicit larger donations• Mass communication (newspapers, radios, TV ads)• Direct communication (SMS, email shot, telephone

calls)• Social media as a fundraising channel

HOW DO WE ESTABLISH “PARTNER TO PARTNER” WITH OUR DONORS

Evaluate projects on cost/benefit approach Study the expected donation vs. cost vs. time and effort Research partner credibility Reject confidently unrewarding projects

Formalize relationship in an MOU Legal - Financial - Administrative - Media - Recognition

BUSINESS WITH A HEART

HOW DO WE MAINTAIN OUR DONORS

Thank you Financial transparency & credibility

Financial reports, receipts Share achievements and impact reports Continuous communication about progress of KHCC

Recognize donors Thank you letters Press Releases Email shots, banners, website

BUSINESS WITH A HEART

DONOR WALL FOR EXCEPTIONAL GIVING

ANNUAL THANK YOU AD

KHCF FUNDRAISING ACTIVITIESA CLOSER LOOK

COIN COLLECTION CAMPAIGN

Place a coin in our Coin Collection boxes located at different venues and stores in Jordan

The power of small donations

Visibility

Accessibility

FRIENDS PROGRAM

HOPE GALA

5) COMMUNITY FOUNDATION

The John D. Gerhart Center for Philanthropy and Civic Engagement

www.khcf.jo