ems - company presentation [mode de compatibilité] · commercial actions delegated sales...

COMPANY OVERVIEW

www.euro-marketingservices.com

Summary

� Who we are and what we do ?� Our offices locations� Marketing services :

- Market intelligence surveys- Direct Marketing actions

� Commercial actions :- Sales campaigns- Delegated sales management formula

� Communication Services� Some E.M.S. customers and realizations� Your contacts

The Company :

� An Anglo-French company founded in 1999 with over 17 years experience on Marketing

and Engineering sales in Europe.

� Specialised in French B2B market to assist SME (mainly manufacturers) and identifying

the real needs of buyers.

Main activities:

� Marketing and commercial actions as stand-alone services or an ongoing series of

synchronised actions.

� Marketing Support Services in a targeted market (market surveys, testing product

acceptability, etc.)

� Delegated sales management operation for engineering products.

� Direct Marketing in various forms.

Who we are and what we do ?

Our offices locations

From our two

French bases,

we have an

easy access to :

The UK

Italy

Spain

North Africa.

Marketing Services

Market intelligence surveys

From experience, we’ve seen many SME companies launching new products or commencean export drive without having first sufficient reliable knowledge of the targeted market.

The first step to succeed in any market (France being a good example) is to implement amarket survey.

The E.M.S. survey is designed around a series of bespoke “modules” over a specific timebase to achieve set objectives.

Main objectives:

� Provide accurate data to determine a coherent strategy for market entry.

� Offer a clear view of the market with its advantages and also, risks.

� Provide key contact lists (main players, competitors, professional organisations, etc).

� Impose a strong positioning of the exporter’s corporate image.

Direct Marketing actions

The E.M.S. mailing service is providing fresh sale leads which can, in addition, be fullysynchronised with exporter’s exhibitions and/or Media campaigns.

The exporter is fully involved and approves each specific stage of the E.M.S Marketingoperation (message, letter, data base, etc).

To close off the operation, resulting leads can be treated in various ways – such as :

– By the exporter from his home base (directly receiving replies or enquiries).

– By the exporter’s existing French based commercial team.

– By the E.M.S. team in France to qualify leads and undertake all follow upcommercial actions and provide reports.

Marketing Services

Commercial actions

As many companies do not have sufficient human or financial resources to undertakeall the necessary actions demanded by commercial process, E.M.S. has been assistingcompanies in engineering sales for over 17 years.

Our overall aim is to guide foreign companies to set-up and/or consolidate theirbusiness in the French market. Conversely, E.M.S support is also exploited by Frenchcompanies to help them in export.

Our main focus is on Engineering technologies and general Industrial to promotebespoke solutions and products.

Following corporate & product training, E.M.S. will undertake :

Specific Ad-hoc sales campaigns following product launch, mailing or exhibition

� Qualifying prospects by phone.

� Visit prospects and submit reports.

� Test the financial status of new prospects.

� Handle all customer RFQ.

� Provide complete French commercial and administrative support & reporting.

Commercial actions

Delegated Sales Management formula

This service is exclusive : as the exporter’s French subsidiary, E.M.S will manage Frenchmarket on his behalf. E.M.S. refrains from promoting competitor products or services inthe same industry.

� To set up and promote the exporter’s corporate image, E.M.S. will operate as“Exporter France” (not as E.M.S.) so that the exporter remains in control of business.

� The exporter will provide E.M.S. with all the necessary support (product training,technical data, etc) and will be implicated in the development of sales (reactivity toanswer to RFQ, respect lead time, quality, etc).

� E.M.S. provides specific phone number, postal address, email, identifies newprospects and conducts direct marketing operations to re-activate existing businessand generate new enquiries.

� E.M.S will interface in the appropriate language between Exporter andcustomers/prospects.

� E.M.S follows up quotations, orders (order acknowledgement, shipping document,etc.) and secure payments.

� Via E.M.S, the exporter can access major French prospects & governmentadministrations and tenders (Military, Police, Utilities, etc.).

� E.M.S. can provide other commercial actions (marketing, manning exhibitions, etc)

Communications services

It is a well know fact that using documents written in the language of the targetedmarket is a substantial benefit.

Prospecting to France without having French documents will be difficult asrealistically, few French people can speak fluent English.

Some of the services that can be provided by E.M.S. :

� Design and supply corporate visual identity (logo, etc) and commercial supportinformation (flyers, literature, etc.).

� Document translation (brochure, corporate presentation, data sheets, website,etc).

� French copy of PR and/or advertisements (either from new creation ortranslating/adapting existing English language copy).

� Interface with French media to get PR and advertisements published under thebest conditions.

� Assist to prepare trade fairs (catalogue entry, interfacing with the organisers, etc).

Some E.M.S customers and realizations

Customer Country and targeted industries Description of EMS services

MAN MACHINE INTERFACE M.M.I

(UK)

Keyboards, overlays, facias and

industrial serigraphy

manufacturer

All industries (medical, military, electronic)

in France.

National contract with ALSTOM Transport

- Delegated sales management : prospecting and

business development.

- Direct marketing actions (mailings, brochures,

translations).

THAMES CRYOGENICS Ltd (UK)

Design and manufacturer of

vacuum insulated line and

flexibles for gas and fluids

transfer

Liquid nitrogen suppliers, gas suppliers, food

industry, laboratories in France.

European Contract with Air Liquide & Air

Products

Main customers : Messer, Fluides Concept,

Médigaz, etc.

- Direct marketing actions and communication

(mailings, french documents design, web site

translation).


business development (site survey, specifications

studies, quotations, order management and

installation follow up).

ACCUTRONICS (UK)

Batteries design and manufacture

Electronic industry, batteries distributors in

France, Spain and Benelux.

Contract signed with SAGEM

Main customers : Barcoview, Airox, VLAD,

etc

- Delegated sales management : prospecting and sales

development (specifications studies, quotations, order

management and follow up).

- Direct marketing actions (brochures, mailings and

translation of web site).

- Professional exhibitions participations

(ELECTRONICA, DECIELEC, BATTERY EXPO).

HAREON SOLAR (CHINA)

Solar cells and modules

manufacturer

Solar panel manufacturer and solar farms

developers in France and North Africa

Contract with SILLIA ENERGIE

- Business management and sales of solar cells and

modules (prospecting, quotations, order management

and programme).

- Professional exhibitions participations (ENERGAIA,

INTERSOLAR).

Some E.M.S. customers and realizations

Customer Country and targeted industries Description of EMS services

TECHNOCOVER (UK)

Design, manufacture and

installation of high secure access

systems (covers, doors, cabinets,

vent units) for all industries.

Potable water and waste water industries in

France

National contract signed with VEOLIA Water

group

Main customers : Lyonnaise des Eaux group,

SAUR group, contractors for Municipalities

tenders (Grand Nancy, St Dizier, etc).

- Market survey in France to map water industry

organization.

- Direct marketing actions (brochures, catalogues,

translation of data sheets and web).


business development (specifications studies, site

surveys, installation works follow up).

- Tender replies, quotations, orders management,

order acknowledgement, billing service and payment

chasing.

- Preparation and participation to professional

exhibitions (POLLUTEC, PSE, etc).

BOWMAN (UK)

Heat exchanger manufacturer for

all industries

Manufacturers, installers and end users of

swimming pools in France.

French swimming pool market mapping

(manufacturers, suppliers, centres de

thalassotherapy cure centres, etc)

- Market survey in France in order to test

acceptability of swimming pool heat exchanger range.

- Participation to PISCINE EXPO Lyon

ALUMINIUM SHAPES (UK)

Aluminium extrusion profiles

All industries and manufacturers using

aluminium extrusion in France.

- Market survey in France and acceptability of

products. Direct marketing actions (mailings, brochure

and translation).


business development (specifications studies,

quotations, orders management and follow up,

payment chasing, etc.)

Mr Christian ETOREManaging Director

Marketing Consultant

British National.

Bilangual French/English

Founded EMS in 1999.

Tél: + 33 (0)2 97 70 60 86

Port: +33 (0)6 10 20 17 72

Email: [email protected]

Mr Frédéric VONLANTHENTechnical-Sales Engineer

Marketing & Sales Manager

French National.

Speaks French/English

Joined EMS in 1999.

Tél: + 33 (0)4 42 51 00 50

Port: +33 (0)6 72 74 81 15


Mrs Chrystelle BESLINMarketing & Sales Developments

French National.

Speaks French/English/Italian

Joined EMS in 2001.

Tél: + 33 (0)4 42 51 00 50


Headquarters

Euro Marketing Services E.M.S.

Z.I Avon

114, chemin du Terril

13120 Gardanne

France

Tel: +33 (0)4 42 51 00 50

Fax: +33 (0)4 42 65 80 77


Headquarters


Z.I Avon

114, chemin du Terril

13120 Gardanne

France

Tel: +33 (0)4 42 51 00 50

Fax: +33 (0)4 42 65 80 77


Regional Agency:


2, chemin des Gaboriaux

56120 GUEGON

France

Tel: +33 (0)2 97 70 60 86

Fax: +33 (0)2 97 70 60 92


Your contacts

www.euro-marketingservices.com

Thank you for your attention. Any questions, please contact us Follow us

ems - company presentation [mode de compatibilité] · commercial actions delegated sales...

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