emu suzanne mcdonald, content. who needs it? why bother?
DESCRIPTION
Developing online content.TRANSCRIPT
C o n t e n t
By Suzanne McDonald
Engage Marketing University
Who needs it?Why bother?
Suzanne McDonald
• Launched Designated Editor in 2008• Founded Newport Interactive
Marketers• Master’s degree in Mass
Communications and Journalism• Decades of newspaper experience, 6
years at The Boston Globe• Best practices and developments in:
Why bother?
We are in an era of information consumption
Our current culture requests information when needed
What’s it to you? Or me?
Today’s consumers say
You can take this billboard and … erase it
Stop killing trees and cluttering my house
Today’s consumers say …
What’s a business owner to do?
Embrace this era of new opportunities
1. Get ahead of your competitors
2. Identify with your audience
What is content?
Opportunity to initiate a conversation with those who truly want
to hear your expertise
Social Media
Blog
Website
Where does content live?
How can content co-exist?
What are folks hearing?• Outdated or old websites
• Unattractive design
• Too much information
• Expired information
How can we get there from here?
Tools that respect your time & preserve your budget
Maximize your ROIStep 1 Business development Identify your best growth areas
Step 2 Keyword research What vocabulary are people
Maximize your ROIStep 1 Business development Identify your best growth areas
Step 3 Build topics from Steps 1 & 2 Discuss topics that best serve
your growth markets & use
Step 2 Keyword research What vocabulary are people
Maximize your ROIStep 1 Business development Identify your best growth areas
Thank you&
feel free to quiz me