emw, finland 2012 status review sirpa mustonen, motiva27.6.20121

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EMW, Finland 2012 Status Review Sirpa Mustonen, Motiva 27.6.2012 1

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Page 1: EMW, Finland 2012 Status Review Sirpa Mustonen, Motiva27.6.20121

Sirpa Mustonen, Motiva 1

EMW, Finland 2012Status Review

27.6.2012

Page 2: EMW, Finland 2012 Status Review Sirpa Mustonen, Motiva27.6.20121

Sirpa Mustonen, Motiva 2

Cooperation with the National Cycling week

27.6.2012

- Joint marketing for both weeks- Press release with national

coverage plus web based visibility and articles in Motiva Xpress

- Cooperation gives boost for raising awareness

Page 3: EMW, Finland 2012 Status Review Sirpa Mustonen, Motiva27.6.20121

Sirpa Mustonen, Motiva 3

Close cooperation with the National Teleworking Day continues

27.6.2012

• On 21st of September

• New supporter: the Ministry of Finance

Page 4: EMW, Finland 2012 Status Review Sirpa Mustonen, Motiva27.6.20121

Sirpa Mustonen, Motiva 4

Cooperation with Eltis Plus project to Advance SUMPs

27.6.2012

• A SUMP seminar will be organized on EMW (18th of September) together with EMW, Eltis Plus and the Ministry of the Environment and the Ministry of Transport and Communications.

• At the moment planning for the program is going on and preinformation has been sent. The official invitations will be sent on August.

• The goal is to have about 100 participants in the field of land use planning and mobility as well as municipalities.

Page 5: EMW, Finland 2012 Status Review Sirpa Mustonen, Motiva27.6.20121

Sirpa Mustonen, Motiva 5

Official Protector of the Finland´s EMW

27.6.2012

• A well-known Finnish rap-artist Paleface alias Karri Miettinen• Cooperation in communications: articles, press releases, photos,

banners, posters, a film teaser and campaign video containing his interview on mobility and a song from his latest album ”Maan tapa” with an environmental theme

• Respected person, takes strongly stance on social and environmental issues both in his lyrics and in media interviews; never involved in any commercial campaigns

Page 6: EMW, Finland 2012 Status Review Sirpa Mustonen, Motiva27.6.20121

Sirpa Mustonen, Motiva 6

Official Protector of the Finland’s EMW

27.6.2012

Articles and ads in

magazines

The official poster will be displayed on all long distance bus stations (51 in Finland) in September.

The campaign videowill be published in press conference on 18th of September.

Page 7: EMW, Finland 2012 Status Review Sirpa Mustonen, Motiva27.6.20121

Sirpa Mustonen, Motiva 7

New theme day for the week: National Carpooling Day

27.6.2012

• It will be on 19th of September from this year on.• Activities will be held in different parts of Finland

during the day….planning in progress now.

Page 8: EMW, Finland 2012 Status Review Sirpa Mustonen, Motiva27.6.20121

Sirpa Mustonen, Motiva 8

Channels: web, Facebook, You tube, print media

27.6.2012

www.liikkujanviikko.fiwww.facebook.com/liikkujanviikko

Page 9: EMW, Finland 2012 Status Review Sirpa Mustonen, Motiva27.6.20121

Sirpa Mustonen, Motiva 9

Additional actions

27.6.2012

• Municipalities are planning local activities

• The goal is to have at least the same amount of participants than last year for the EWM

• The Finnish translation for ”Car Free Day” has been updated into a more positive phrase

• New cooperation with the Finnish Bus and Coach Association

• The EMW is connected also to the new Travel Smart brand in Finland containing a wide variety of visual elements created by Motiva.

Page 10: EMW, Finland 2012 Status Review Sirpa Mustonen, Motiva27.6.20121

Sirpa Mustonen, Motiva 1027.6.2012

National Coordinator in FinlandMotiva Ltd.

Sirpa MustonenCommunications [email protected]

Please get in touch with me, if you have further questions.

Thank you for your attention!