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  • 8/9/2019 En Erco World of Shopping

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    World of shoppingDesign

    Lighting technology

    Planning practice

    E

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    ERCO 1

    The Light Factory

    World Wide ShoppingLight makes retail architecture

    an experience

    Light qualitiesThe language of light

    Vertical illuminanceEfficient visual comfort

    tune the light

    Scenography in the lightingnetwork

    Working methods andplanning techniquesWorking methods

    Lighting toolsTypes of lighting andlighting technology

    Corporate Lighting

    SituationsShopping experienceLong-distance effect

    Dramatic lighting effects and

    decorationMerchandising

    Circulation areas and routesServiceMalls

    ERCO ServicesShowrooms

    Information logisticsAddresses

    ERCO specialises in producing engineering

    hardware and software for architectural light-ing. First and foremost, we see ourselves asselling light, not luminaires. This approach,

    which places the immaterial software oflight above the physical hardware of the lumi-naires, has been the trademark of our work

    for many years. Thats why we call ourselves:ERCO, the Light Factory.

    Light interprets spaces and helps us to p er-

    ceive and experience them. In this sense, weconsider light to be the fourth dimension ofarchitecture.

    Making good architecture even betterthrough the correct lighting is what w e con-sider to be our cultural contribution our

    raison dtre. Today, ERCO lights museums,universities, display windows, churches, air-ports, hotels, chain stores, trade fair stands,

    administration buildings, private homes andmuch more. Irrespective of whether the archi-tectural concept emphasises functionality or

    presentation: our goal is, and has always been,to find a solution that is in harmony with the

    architectural features of each project and isspecific to the functional requirement.

    The ERCO lighting control systems, indoor

    luminaires and outdoor luminaires combine toform a comprehensive range of lighting toolsfor complete, integrated architectural light-

    ing solutions. The luminaire is a lighting tool,a piece of lighting equipment with a specificpractical application.

    At a time when lighting and archi tectureare increasingly being evaluated in terms oftheir energy efficiency and conservation of

    resources, ERCO is pursuing its tune the lightapproach to develop innovative lighting toolsthat optimally combine efficient visual com-

    fort with the scenographic design possibilities.From the first use of artificial lig hting in retailarchitecture light has played a prominent role

    between the conflicting issues of attractivedesign and economy. This brochure providesbackground knowledge and examples of light

    in a retail context. The intention is to fire yo ur

    imagination for its use in all types of sales areas.

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    The Light FactoryContents

    New technologiessuch as digital controland LED technology aredeveloped in the ERCOlaboratories into market-able products to suit theintended application.

    Seminars for groupsof architects, lightingdesigners, engineersand students are regularevents at ERCO.

    The ERCO TechnicalCentre in Ldenscheidprovides functionalspace for close coope-ration of the develop-ment, marketing andsales departments.

    Thinking in light quali-ties is one of the fun-damental aspects in thedevelopment and com-munication of successfullighting concepts for theshopping world. A quali-tative lighting designconcept must be struc-tured to include threecomponents: ambient

    luminescence, focal glowand play of brilliants. Afurther element whichis crucial for the percep-tion of architecturalspace and central to theERCO concept of efficientvisual comfort is verticalilluminance.

    This formula clearly

    conveys a new approach:innovative lighting toolswhich give both thelighting designer anduser new, amazing pos-sibilities to manipulatethe lighting, allowingthem more freedom andcreative control. Lighthas now become even

    Well-established methodsand tools are an obvioussolution towards the inte-gration of scenographiclight with efficient visualcomfort in retail con-cepts. The ERCO Programis designed to supportthe implementation ofthese concepts throughall phases.

    tune the light" alsomeans applying an intel-ligent, creative designconcept that optimisesthe lighting to harmonise

    with spatial situationsand usage. Examplesfrom all areas of theretail sector, planning

    easier to control, allow-

    ing unique and flexiblesolutions which areideal for the retail sector.

    information and techni-cal explanations intro-duce a wide spectrumof possibilities.

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    ERCO ERCO 3

    world is becoming smaller as internationalel and media networks ma ke people, prod-, ideas and images more mobile than everre. Nevertheless, we still need to meet ourc requirements by buying clothing andd. But nowadays shopping becomes morepastime, a pleasure, an experience. Citiesholiday destinations all around the worldtion themselves by advertising attractivepping facilities and an increasing numberrands and chain stores are expanding inter-onally. Local stores endeavour to maintainr status against competitors by providingntive concepts, exquisite quality, compe-advice and individual service.gainst this background, customer expec-ons on the appropriate ambience for theirpping experience are developing signifi-ly. The design of shopping centres has

    eloped into one of the most dynamic andresting areas in architecture; in whicht plays a crucial role. It attracts attention,mally reveals products, serves as orienta-and enhances general well-being. Usedectly, light can give a store a distinctiveearance and make shopping a truly uniqueerience.

    Zara, Lexington Ave.,New York. Architect:Jos Frojn & Inditexarchitectural team.

    orld Wide Shoppingght makes retail architecture an experience

    Diesel Boutique SpringStreet (Soho), New York.Architect: Diesel interiorDesign Department,Molvena.

    Bailly Diehl ShopBoutique, Darmstadt.Architect: Kandora +Meyer Architekten,Frankfurt.

    ZARA Salamanca,Salamanca. Architect:Sonia Vzquez, JosFrojn & Inditexarchitectural team.

    D&G Shop, London.

    Architect: RodolfoDordoni, Milan

    Virgin Megastore,Mall of the Emirates,Dubai. Architect: Collet &Burger, Paris. Lightingdesign: Collet & Burger,Paris.

    BMW Mini dinamica cardealer, Brescia.Architect: Scaramuzza/Rubelli. Lighting design:Piero Comparotto Arkilux,

    Verona.

    Galeria KaufhofAlexanderplatz, Berlin.Architect: Prof. Josef P.Kleihues, Berlin. Lightingdesign: Licht Kunst Licht,

    Bonn/Berlin.

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    ERCO ERCO 5

    bient luminescence, focal glow,of brilliants. These are theciples of qualitative lightinggn. In the 1950s, the lightinggner Richard Kelly borroweds from perception psychologytheatrical lighting and com-d them into a uniform conceptghting design, thereby distin-hing the qualities of light intoe basic functions: ambientnescence, focal glow and play

    rilliants.mbient luminescence con-s the general lighting of theoundings. In qualitative light-design, ambient luminescencet the final goal but simplyes to provide a background

    vas for a more advanced light-design. Ambient luminescenceonds to the basic requirement

    physical orientation within ae.

    ocal glow goes beyond the gen-ambient lighting: this relatesrected light which accentu-any eye-catching features andtes hierarchies of perception.ortant areas are emphasisede unimportant areas fade intobackground. Focal glow thused as a basic approach forpresentation of goods andcts.ay of brilliants: refers to deco-

    ve lighting effects with colours,erns and dynamic changesch create atmosphere andic. Possible light sources foreffect include lighting toolsght effects (e.g. projectors),

    orative luminaires (chandeliers)light objects, neon signs and

    minated displays also fall intocategory. It is only when ambi-

    uminescence, focal glow and

    ght qualitiese language of light

    Ambient luminescencerefers to uniform generallighting. In the store,downlights provide suf-ficient brightness for ori-entation, general activityand ensure visibility ofthe products. Stores witha differentiated lightingconcept do not necessar-ily require a significantlevel of ambient lumi-nescence for visibility.Nevertheless, it must beadequate for cleaningand maintenance pur-poses.

    play of brilliants are combined thata lighting concept is complete.

    There are fewer codes of prac-tice and regulations for the light-ing of shops and stores than foroffice or factory workplaces. Thisis a good thing as brands, shopconcepts and alternating collec-tions require concepts that can becommunicated to customers usingspatial and lighting design. Toensure a successful lighting con-cept for the shopping world, it isvital to use the language of light.

    Focal glowtypifies accent light-ing used to emphasiseobjects, areas or specificzones in a space and tocreate hierarchies of per-ception. It is a primaryconsideration in thepresentation of goodsand objects intended toattract attention.

    Play of brilliantsis the decorative light,the light that results insurprise and amazement,is light as an aestheticend in itself. Light effectssuch as dynamic colourprogressions or light pat-terns created using goboprojections result in anexperience. But the samecan be said of decorativeluminaires, light objectsor neon signs whichcan provide the play ofbrilliants in the lightingconcept.

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    ERCOERCO ERCO 7

    Vertical illuminance is a component of lightingdesign that is vitally important to architecture.Its primary purpose is to make spatial propor-tions and spatial limits visible. The opposite isthe conventional horizontal illuminance, whichis frequently the result of a functional andquantitative approach to design. In this lattercase, the spatial experience is often secondaryto the immediate visual task. Vertical illumi-nance is ideal to complement the functionallighting design as well as to become the basisfor architecturally oriented lighting concepts.Illuminated walls give the observer a brightand expansive spatial impression. The fascina-tion of wallwashing arises not only from theperception of brightness but also from theclear spatial presentation, which organisesarchitecture and makes the surroundingsmore comprehensible.

    From the point of view of perception psy-chology and aesthetics, wallwasher lighting isan important concept for illuminating shelvingunits and constructing spaces with light. It isfor this reason that when used in combinationwith horizontal illuminance for display tables,it is essential in the repertoire of qualitativelighting design.

    Types of vertical illuminanceDifferent forms of light distribution to producevertical illuminance give the lighting designerconsiderable freedom to use differentiatedapproaches to the lighting of walls. Of particu-lar interest from the purely architectural pointof view is the practice of uniform wallwashing.An even light distribution from the ceiling tothe floor emphasises the surface of the entirewall as an object. This approach achieves abright spatial impression and reveals the wallas a delineating surface. Of particular impor-tance, especially for retail architecture, is aparticular type of wallwashing which specifi-cally creates a point of focal emphasis in theupper third of the wall.

    A second approach is linear grazing lightprojected up against the wall, the brightness

    intensity decreasing over the wall. This type oflighting in particular emphasises the materialnature and texture of the wall surfaces. Point-source luminaires generate brilliant lightingeffects while linear sources produce a softereffect.

    The third method of illuminating walls is frompoint sources. The regular sequence of beamintersections or scallops forms a pattern andgives the wall surface a rhythm of brightnesscontrasts.

    ght qualitiesrtical illuminance

    Since the spatial impression is essentiallydetermined by the luminance of verticalsurfaces, wallwashing is an efficient methodfor creating a bright atmosphere. This allowsfor products displayed in shelf units to beoptimally illuminated. Regulated accentlighting proves equally effective in empha-sising objects in the centre of the room. Acomparison of direct ambient lighting andvertical illuminance shows that both result

    in the same power consumption, howeverwith very different levels of brightness.

    Wallwashing and the impression ofrightnesserception-oriented lighting design is notnly an optimal solution contributing sig-ificantly to meeting customer needs duringhopping but can also help save energy ifsed in an appropriate lighting concept. So,or example, the impression of brightnessn a room is created more efficiently usingwallwashing than a uniform level of bright-

    ess resulting from direct ambient lighting.

    Special lighting tools are available for eachof the different wallwashing techniques butit is uniform wallwashing which places thehighest demands on the lighting technology.

    Various designs of wallwasher are availablefor this type of illuminance, so too for wall-washing with focal emphasis. On the otherhand, the requirement of dynamic lightingusing colour-changing light is met by vary-chrome wallwashers, these are designed eitherfor fluorescent lamps or LED in RGB colourmixing technology.

    Lens wallwashers withmetal halide lamps pro-vide a uniform illumina-tion of the two-levelshelf unit. The excellentcolour rendition of thehigh-pressure dischargelamps optimally revealsthe wide range of textilecolours.

    The wallwashers achieveuniform vertical illumi-nance to produce a wideand bright spatial impres-sion. The spotlights areused to accentuate thefurniture displayed.

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    A

    QT, QPAR

    QT-NV

    T

    TC

    HIT-CE

    HST

    LED

    (lm/W)10080604020

    ERCOERCO ERCO 9

    ght qualitiesficient visual comfort

    eps to efficient visual comfort

    ting requires energy. Anyone involved in

    aspect of lighting from the manufacturerhe designer and the user sho uld use theted resources responsibly. Architectural

    ting has made enormous progress over thefew years, not least due to rising energys, and has already achieved a significant

    of efficiency. Efforts in this area must con-e on the other hand, energy efficiency isto be the only criteria, especially not at the

    ense of the quality of light.

    can be moretail architecture, light is used intensively,essionally as well as experimentally toore new ideas. In many cases, designers

    ady incorporate scenographic concepts.he other hand, commercial thinking iserstandably ubiquitous as investment in

    t quality is important both economicallyecologically.carefully planned and implemented

    ting concept using high-quality productshave a direct and positiv e effect on salesugh increased attractiveness and customer

    ptance, while also resulting in longer-termngs in operating and maintenance costs.

    higher unit price of a professional lightingis offset relative to cheap pro ducts, since a

    specific light effect using high-quality lighting

    technology requires less wattage and, usual ly,fewer luminaires. Modern, efficient lamps notonly reduce the connected load of the lighting

    system itself but also the thermal load whi chresults in other positive effects, such as on thesize and operating costs of air conditioning and

    ventilation systems.In terms of lighting installations with con-

    trol systems such as Light System DALI, the

    connected load only indicates the theoreticalmaximum: the actual consumption will bedetermined through the use of the programmed

    scenic dimming this has the po tential to resultin substantial savings. Subtle, yet high-contrastillumination invariably has a more stimulating

    effect than uniform high light levels; verticalilluminance using special wallwashers is incom-parably more important to the subjective per-

    ception of brightness than the light on horizon-tal surfaces. In a nutshell: intelligent planning

    and design and the use of high-quality lightingtools provide solutions that ensure low operat-ing costs while meeting all aesthetic, functional

    and ecological requirements.

    Light output ratioThe table shows the aver-age light output ratiosof todays lamp types.The differences speakfor themselves never-theless, a qualitativelighting design shouldnot be based solely onthe light output ratioas the only criterion forlamp selection.

    fficient lampsO provides an exceptionally wide rangeroducts for use with the economical and

    -lasting metal halide lamps, as well as forpact fluorescent lamps. In addition, ERCOavily involved in the development of LED

    ting equipment and as such is making prac-use of the rapid progress in terms o f LEDacy.

    ffective lighting technologyient, precise optical systems lower thegy requirement for lighting. Innovations

    as the ERCO Spherolit reflectors provide high light output ratios and visual com-Lighting tools which give the user com-

    e control allow effective planning.

    The components ofthe Emanon spotlightwhich can be thermallystressed, such as lamp,lampholder and reflec-tor, are installed in acylindrical metal carrierwith controlled ventila-tion which is situatedbetween the high-qualityplastic shells of the spot-light housing.

    Light System DALI is the

    integrated lighting toolcomprising software andhardware for efficientillumination; for exam-ple, with digital inputsfor motion or twilightsensors.

    5. Qualitative lighting designCareful, perception-oriented lighting designuses light specifically to meet the requirements

    of the user: vertical lighting, for example, pro-vides a subjectively high impression of bright-ness in a room. In the same manner, controlled

    accent lighting is invariably more effective thanblanket high levels of lighting.

    3. Thermal managementBecause all artificial light sources generateexcess heat, ERCOs resource-conscious think-ing is that all luminaires are designed to ensure

    effective dissipation of this heat so that thelamps and heat-sensitive electronic compo-nents, e.g. control gear and LEDs, can work to

    their full potential throughout their entire life.

    4. Modern control gearElectronic control gear not only provides great-er comfort than conventional control gear, itis also more efficient, smaller and p rotects the

    lamps. Overall, it is a far more environmentall y-friendly option and incidentally, ERCO only useslead-free soldered electronic components.

    6. Intelligent lighting controlERCOs DALI technology simplifies scenic light-ing and makes it economical. Individual light

    scenes to suit each situation are selected and

    controlled by the user and in combination withautomated light management using sensor

    systems and timer programs provide the poten-tial for enormous savings.

    Vertical illuminanceWallwashing is anexample of howperception-orientedlighting design with alower connected loadcan provide a brighterimpression of the room.

    Scenic lightingLight scenes recalled onlywhere required provideenormous energy sav-ings potential whethermanually controlledor automated throughtimers or sensors.

    Accent lightingQualitative lightingdesign concentrates onthe essentials in archi-tecture which resultsin numerous potentialways of lower energyconsumption.

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    ERCO ERCO 11

    breakthrough of scenographict owes much to the evolutionchnology. Scenographic con-s have been used in architec-l lighting for some time butys with considerable invest-t in installation and material.technology itself has beeneloping primarily from its rootsuilding management and stageting control.

    ht System DALIighting control system ERCOt System DALI, by contrast, isifically developed for sceno-

    phic architectural lighting. Itws an innovative approach:ligently applied DALI (Digital

    ressable Lighting Interface)nology for individually addres-e luminaires. Combined withERCO Light Studio software ittes an integrated system when

    d together with the extensivee of DALI compatible ERCOnaires for indoors and out-rs and the ERCO DALI track,ographic light effects in archi-ure can be produced morey and economically than everre.ew standards in terms of:ration, range of functionscreative control are set by thesistent integration of softwarehardware. So, for example, theur location of DALI compatiblechrome luminaires in the ERCOt Studio can now be set inter-vely and displayed in a simplestraightforward format with aof the mouse. Once a system

    tivated, both the Light Serverthe software automaticallygnise and clearly display all

    compatible ERCO luminaires

    ne the lightenography in the lighting network

    Light MasterLight scenes are created,designed and processedin the Light Mastermodule. This may alsoinclude the use of coloureffects and dynamic pro-gressions. User-friendlytools such as the colourwheel are made availableespecially for controllingvarychrome luminaires.

    Light BookThe Light Book is usedfor the organisation andspatial structuring ofLight System DALI instal-lations. Its main functionis to create zones andassign Light Clients orLight Changers to zones.

    Light TimerThe Timer moduleallows light scenes tobe recalled at definedtime points. The timeand calendar functionsprovide great flexibilitywhen automating thescenographic lighting.

    Light SequencerThe Light Sequencer is atool used to define andstore sequences of lightscenes in a timed pro-gression. It allows lightscenes to be prepared ina sequence irrespectiveof a specific start time.

    known as Light Clients throughtheir pre-programmed codes in theDALI control gear. DALI compatibleluminaires from other manufac-turers can also be integrated withsimilar ease into the ERCO LightClients. The Light Server 64+ is

    designed to be networked withother Light Servers of the sametype, which allows the system tobe expanded to virtually any size.

    Light System DALI consists ofthe hardware components, i.e. theLight Server and Light Changerand the Light Studio software. TheLight Server is a DALI controllerthat stores the system and scenedata and provides the control func-tions. The day-to-day operationis performed either by means ofthe wall-mounted control panelERCO Light Changer or commer-cial push-buttons. To set up light

    The Light Studio softwareprovides a tool to controlall the functions of theGoborotator via the LightSystem DALI.

    Dynamic dimmer pro-gressions and dynamiccolour progressions canbe assigned to dim-mable luminaires andvarychrome luminairesrespectively with just afew mouse clicks.

    scenes and for more complexoperations, designers and otheroperators can use the ERCO LightStudio software on a PC connectedto the Light Server or the LightChanger via a USB connection. TheLight Server uses the DALI protocol

    to communicate with the LightClients, i.e. the connected DALIcompatible luminaires, via a two-core control line. The bus technol-ogy and the switch and dimmingfunctions inherent in the controlgear mean that permanent wiringof the individual circuits and theinstallation of vast dimmer banksin switch cabinets is unnecessary.With DALI track accessories, thewell-established and reliable ERCOtrack is ideal for the operation ofDALI compatible ERCO spotlightsvia Light System DALI.

    Light System DALI isthe integrated lightingtool consisting of soft-ware and hardware forscenographic lighting.The Light Server storesthe scenes and providesthe control functions.The Light Changers withtouch screen technologyare used for the day-to-day operation of LightSystem DALI.

    ERCO track withDALI live end

    4 push-buttongroups max.

    Light Changer

    120V-240V50-60Hz

    24V DC

    RS48531 max.

    Light Server

    Movement sensor/twilight switch

    Light Server 64+12 max.

    Hub/Switch

    DALI

    Light Studio

    Remote controlRadio push-button

    Light Clients

    USB

    RS485

    Receiver

    Cat-5

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    ERCOERCO ERCO 13

    m shop window to entrance, through displayts and to the cash desk: even the simplest

    pping experience follows a fixed sequence.nographic light and a zoned lighting con-support and interpret these progressionsenhance each of them to create a stagedting experience. In this experience, the storyrd is a useful tool for the planning of theseal progressions. The basics of this methode previously been introduced in the LightScenography brochure. When plannings areas, consideration must be given to dif-nt situations involving a variety of visuals, the required atmosphere and the appear-e of the architecture. The characteristicsach of these can be recorded separatelyassigned to zones. A key element in thegn process is to understand the functionalria of a visual task such as the percep-

    of shape and contrast: the lighting at thelay points or for product presentation mustf higher quality than that in the circula-routes. Other important factors include

    colours and surface textures to reveal thele nuances of textiles. Another componente considered in the project analysis is thehological requirements: should the storeerceived as a whole or are separate areas toreated within the entire space.

    us and contextow light beams with hard edges produceng focal points and result in the surround-receding into the background. This is a

    ting concept that works as effectively ontheatrical stage as in shop windows. Tovide uniform illumination of long objects, apture lens with an oval light beam is useful.spatial context can be emphasised usingde beam this can be achieved by using ad lens.

    orking methods andanning techniques

    The scenography of thedesigned lighting can bestored and easily recalledfor unique and specificevents such as seasonalevents, Christmas orthemed evenings.

    The flood lens spreadsthe beam symmetrically,with the surface of thelens producing a softertransition at the beamedge.

    A zoned lighting conceptprovides the basis forspecific light solutionscatering for separateareas including entrance,display point, tables andshelving and cash desk.

    The sculpture lens pro-duces an asymmetricallight distribution. Itspreads the beam of lightalong one axis, whilelargely leaving the lightdistribution unchangedon the other axis. Theparallel ribbed lensproduces a vertical ovalwhen the ribs are ori-ented horizontally.

    Structuring spaceTo create a homogeneous overall appearancefor the store, the lighting requirements of thearchitect, designer and store owner must beharmonised in order to produce a balancedlighting concept. To present different productsand brands separately, the lighting designeroften opts for a concept based on small zonesfor each product group, rather than usinguniform ambient lighting. The use of separatezones can emphasise the spatial arrangement,while illuminated architectural elements suchas columns or walls improve orientation ofpeople in large sales areas.

    Colour rendition and colour temperatureThe colour rendition rating of lamps determinesthe highest quality of the reproduction of thecolours of objects. A broad and consistent spec-trum is required for optimal colour rendition.The colour temperature on the other handdetermines whether objects appear warm orcold.

    Downlights with widelight distribution can beuseful in combining tocover separate productareas. Spotlights, on theother hand, accentuateindividual points or archi-tectural details by con-trasting them with uni-form ambient lighting.

    Metal halide lamps (HIT)produce an excellentcolour rendition and areavailable in a range ofcolour temperatures:warm white, neutralwhite and daylightwhite.

    The warm tone of sodiumvapour lamps (HST) canbe used to highlightcertain types of productwhich have yellowishbrown colours, includ-ing bakery productsand leather. The colourrendition particularly ofgreen and blue objectsis poor due to the avail-able spectrum of theselamps. To produce a widespectrum with additionalyellow focus, HIT and HSTcan be used together.

    HIT

    HST

    Cash desk

    Display point Entrance

    Service

    Shop window

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    ERCO ERCO 15

    luminaire is a lighting tool,ece of lighting equipment with

    ecial practical purpose. Thisroach is reflected in the designur products. ERCOs product

    ge for architectural lightingudes the three areas of light-control systems, indoor lumi-

    es and outdoor luminaires.ether, they allow holistic light-

    concepts to be realised.aking system design to itscal conclusion is a character-

    feature of ERCO products. Weer develop products in isolationalways design entire product

    ups that are clearly positionedhin the well-defined structurehe overall product range. The

    em concept functions at allls: from the extensive rangeccessories to an individual

    naire and from the modularem featuring a uniform design

    hin each product range to the

    sistent documentation of allducts. This allows productse combined in the best way

    possible through the design proc-

    ess. The DALI technology givesour product system an additional,virtual software level on which

    all ERCO Light Clients can be con-veniently networked.

    tune the light: This refers to

    the use of versatile system acces-sories to adapt lighting tools tosuit particular requirements. Dig-

    itally controllable Light Clients,interlinked using the Light SystemDALI create intelligent, flexible

    lighting installations. An equallyimportant part of this conceptis the incorporation of the Light

    Studio software as a user interfacefor innovative luminaire functions.

    The appearance of a roomis influenced as muchby different brightnesslevels as it is by colourcontrasts of the surface.Digitally controlled light-ing tools allow the archi-tecture to be continuallyre-interpreted.

    Depending on the con-vex shape used in eachindividual sub area, theincident light reflectedoff them is spread accu-rately. Consequently,the Spherolit reflector,narrow spot, has theflattest spherolites, whilethe convex shape ofthe Spherolit reflector,wide flood, is most pro-nounced.

    erolit reflectorsSpherolit technology is basedhe division of the reflector intorate surfaces. These separate

    aces we call them sphero- have a three-dimensional,

    erical curvature. Due to the

    ific shaping of the spherolites,reflector characteristic can berolled over a wide range. The

    lt is spotlight reflectors thate the same intrinsic dimen-s, i.e. diameter, depth and focal

    t, but different light distribu-patterns from narrow spot

    ide flood. All these character-

    s share one common factorey produce light of the highest

    ity. The beams are exception-uniform, without striationshave a consistent, slightly

    edge and most importantlygh light output ratio.

    ghting tools

    Lens wallwasherClassic lens reflectortechnology with wall-washer attachment formaximum uniformity.

    WallwashAsymmetrical wallwasherlight distribution withfocal point on the upperthird of the wall and highefficiency.

    Narrow spotRotationally symmetri-cal light distribution,beam angle < 10

    SpotRotationally symmetri-cal light distribution,beam angle 10-20

    FloodRotationally symmetri-cal light distribution,beam angle 25-35

    Wide floodRotationally symmetri-cal light distribution,beam angle > 45

    tune the light: chang-

    ing reflectors withoutusing tools allows spot-lights with Spherolittechnology to be quicklyand freely adapted tonew lighting concepts.

    The Emanon Goborotatorprovides impressive anddynamic highlights inthe room. A wide rangeof light effects can beproduced by using metalgobos, glass gobos orstructure lenses.

    EmanonLight used as a component of

    design has long been used to pro-duce effective highlights particu-larly in the retail sector. Lighting

    equipment such as the Emanonrange of spotlights combine inno-vative lighting technology with

    digital control electronics resultingin an entirely new, creative scopefor scenographic lighting con-

    cepts. Shop interiors and windowsbecome a stage with possibilitiespreviously only experienced in

    event and show lighting: Emanonincludes a variety of spotlights

    with different beam angles as wellas a wide range of accessories,which include high-quality wall-

    washers, LED varychrome lumi-naires, and projection spotlights.As an exceptional feature in the

    ERCO Program, there are even dig-itally addressable Goborotators fordynamic projection effects.

    CantaxThe Cantax spotlight range com-

    bines advanced lighting tech-nology with a design to producedistinctive architectural accent

    lighting. For these luminaires, theJapanese designer Naoto Fukasawadevised stylistic features that are

    both elegant and precise and con-sist of simple geometrical shapessuch as cuboids and cylinders. The

    spatial relationship of these basicshapes changes depending on useto create an intriguing architec-

    tural impression. Technically,Cantax represents the currentstatus of development at ERCO

    and produces a quality of lightthat meets the highest require-

    ments from upmarket residentialbuildings to shops, restaurantsand galleries.

    The Cantax spotlights all

    benefit from the innova-tive Spherolit reflectors:a superior quality of lightand flexible use thanks tothe option of exchang-ing the reflectors in nextto no time. Accessoriesinclude colour filters andIR and UV filters.

    Lighting tools

    The DALI-compatible

    luminaires have digitalcontrol gear which alloweach luminaire to beaddressed individually.This is possible whenusing the ERCO LightSystem DALI and theintegrated ERCO LightStudio software.

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    ERCO ERCO 17

    ghting tools

    mpact HITe Compact HIT downlighte, the Spherolit technology

    been introduced into the fieldcessed ceiling luminaires. The

    vidual radii of each Spherolitn that this reflector technology

    duces a light beam that meetshighest uniformity require-ts, while the appearance of thector gives the ceiling a newattractive appearance with a level of visual comfort. Addi-al advantages include highiency and a shallow recess

    th.

    mparh illuminances for accentting, brilliant light, a clear andorm ceiling layout, as well asble and rotatable luminaires e are the features required byilers to maintain the attentioneir customers on the productspresent them in the right light.reorganisation of shelves andlays occurs at the beginningach new season, and flexibleting equipment suits the newting tasks. Designed specifi-y for this purpose, the Comparssed spotlight range offers abination of innovative lightingnology, rational detail solutionflexible system design.

    Compar recessedspotlight withSpherolit reflector,narrow spot

    Compar recessedspotlight withSpherolit reflector,spot

    Compar recessedspotlight withSpherolit reflector,flood

    Compar recessed

    spotlight withSpherolit reflector,wide flood

    Compar Spherolit

    wallwasher withSpherolit reflector,wallwash

    Easy mounting and mini-mal dimensions are fea-tures of the Compact HITwhich can have a positiveeffect on the overallcost-effectiveness of abuilding project whilethe cut-off angle of 30ensures visual comfort.

    Display lensThe display lens pro-duces a brilliant, precise,horizontally spread beamof light. In contrast tothe sculpture lens, itsonly structuring are thegrooves for light distri-bution. It also featuresan anti-dazzle cap fordefined visual comfort.

    Vertical illuminanceWallwashers with asymmetriclight distribution ensure a uniformvertical illumination to highlightwall surfaces and emphasise thestructure of the space.

    Direct/indirect general lightingGeneral lighting is used to providerooms with basic lighting. Directlighting provides good modelling,while indirect lighting produceshardly any shadows resulting insoft forms.

    ProjectionA play of brilliants is created byusing luminaires for projections.Structures, texts and images areprovided for information or as adecorative eye-catcher. They areideal to communicate a changingtheme. The Goborotator providesimpressive and dynamic highlightsin a room.

    The luminaire symbolsprovide an instant refer-ence for the light dis-tribution and mountingtype of the luminaire.Available both in theERCO Program and inthe ERCO Light Scout(www.erco.com), theyhelp in the selectionof the most suitableluminaire.

    Types of lighting and lighting technology

    Accent lightingRecessed luminaires and spotlightswith narrow light distribution areused to accentuate objects onwalls or in the interior. They areused to provide a focal glow thebasis of every product presenta-tion and zoned illumination.

    HIT and HST lampsThe Compar range isavailable for HIT and HSTlamps, both of which areeconomical with long-rated life.

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    ERCOERCO ERCO 19

    orporate lightingght for brands

    ds help customers find their way throughorld of produ cts. To this end, a consistentmunication of brand messages on every

    is beneficial for a strong sales perform-e. Retail experts know that hardly any areaommunication influences the perception

    brand as directly as a tang ible experiencee point of sale. In other words, the designles rooms, and consequently the lighting

    he fourth dimension of architecture, musteen as integral to brand identity the cor -te design must go hand in hand with the

    ue lighting concept a corporate light.uccessful corporate lighting concepts ared on two specific requirements: firstly, the

    elopment of light moods, lighting effectsdramatic impressions that are perceived aserent and characteristic of the brand. This

    complex task that requires the cooperationxperienced, professional lighting designers.ondly, the selection of luminaires, the very

    gn of which communicates the particular

    d character. ERCOs extensive range ofucts includes several alternative solutions

    omparable lighting tasks, each of whicha remarkably contrasting character.

    H.Stern, jeweller, Lima:Light quality and lumi-naire design become anintegral part of the brandimage.

    ZARA, Munich: Globallyexpanding chain storesprefer a partner of equal-ly global presence suchas ERCO for their cen-trally developed, uniformlighting concepts.

    Ferrari, Manhattan:Top brands want a differ-entiated and suitablyrepresentative corporatelighting concept.

    Iittala flagship store,Amsterdam: Dark wallsand ceilings mean thatattention is directed ontothe illuminated productshelves and tables. Amagical attraction isthe shimmering lightinginstallation on the backwall.

    Galeria Kaufhof,Mnchengladbach:Coloured light as anelement of corporatelighting establishes arelationship betweencompany logos and thedistinctive lettering.

    Studio design for D&GLondon: TM spots on3-circuit track charac-terise the interior of thefashion boutique. Thedesign concept of theD&G shops uses the con-trast between functional,sober interior design andthe colourful, extrovertstyle of the fashions.Clear lines define shelves,fixtures and fittings.

    In connection with thebrilliant light of theTM spots, glass elementsand the shiny metallicsurfaces of the interiorprovide a clever interplayof reflection and trans-parency.

    Camper shop, Berlin: Theunconventional interiorconcept fits the image ofthe Camper cult brand.The lighting consistsof Quadra wallwashersand downlights whichrespond to the horizontalproduct presentation andthe design of the walls.

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    ERCO ERCO 21

    The market is the core of the economy, and themarket is wherever suppliers and buyers meet.Because of the competition from the Internet,

    the efforts of retailers to provide their custom-ers with a positive, impressive experience atthe point of sale" has taken on a new impor-

    tance. Using light, space and time to produce acoherent scenography is a creative approach toshop lighting design which is successfully used

    throughout the world for all types of products.

    opping experiencepressions at the point of sale

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    ERCOERCO ERCO 23

    ce the significant introduction of neons in the early 20th century, illuminated

    s and lighting effects used to advertiseps and commercial offers have been in ex-ably linked to the night-time impression

    metropolis. How have they come tominate it? Not only is the classic neon sign-catching but the effective highlighting of

    des and the outer fabric of buildings playsncreasingly important role. Emblematichitecture in an urban setting is intended

    apture the attention of passers-by whonormally overwhelmed by the multitudempressions in order to a ttract people to

    otherwise anonymous commercial area.asically, this can be achieved in two ways:

    hitecture with a transparent structure

    be illuminated from the outside or fromhin. This is an aspect that should be taken

    consideration for the lighting design ofp windows and roo ms that can be seen

    m outside. On the other hand, massiv e or

    que facades can be effectively accentuatednteresting and varied ways using outdoorinaires from a neutral, low-key display of

    hitecture to dynamic, colourful and effec-event lighting.

    Lighting tools such asvarychrome luminairesand Light System DALIfor lighting control pro-vide an intuitive set-upand operation of col-oured light installations.This makes it possible tochange the appearanceof a department storefacade to suit the occa-sion.

    de luminaires withor narrow lights provide accentng on vertical sur-of the building to

    de a long-distancet and emphasisences.

    tuations

    ng-distance effect

    Spotlights on thebuilding can be freelyadjusted and then pre-cisely aligned. Protectionmode IP65 providesadequate protectionagainst dirt and rain.

    Recessed floor luminairesblend in discreetly withthe exterior. Closelypositioned in front ofthe facade, their intensegrazing light accentu-ates the texture of thebuilding.

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    ERCOERCO ERCO 25

    turing the curiosity and attention ofomers is the ultimate purpose of the deco-

    on and dramatic lighting effects in shopgn. Specifically created lighting contrastsw products to stand out f rom the rest and

    ide a focal glo w. The viewers attentionided, a hierarchy of perception is created:

    t separates the important from the less

    ortant. The typical lighting tool for thispose is spotlights accurately positioned onks to carefully direct the light. The appear-

    e of shop windows can be dramaticallyed with this technique: e.g., accentuatingmannequins in the window using one or

    ral spotlights, depending on the modellingired. Brightness contrasts are only per-ed once a certain ratio is reached. The more

    background is bathed in light, the more ill u-ance is required for the mannequin in the

    ground to provide the required contrast.n the other hand, exhibits are illuminateds to stand out against a dark background,

    not only creates a dramatic effect but alsoires significantly less energy. Colour filters

    ease the creative scope of window dressers

    new level through colo ur contrasts. Intion, luminaires which can produce differ-colours of light provide scenographic light-

    With dynamic light sequences this is anllent way to draw attention and createosphere. Last, but by no means least, pro-

    on spotlights and gobos can be used torporate light patterns into the seasonalgn concept.

    The optional lightingeffects for shop windowsrange from a concen-trated focus on productsto fantastic, magical ormysterious use of light.

    Lighting concept 1Track-mounted spot-lights allow for quick andeasy re-alignment withthe objects on display.Directed light producesbrilliance on surfaceswhile the light compo-nent from below adds adramatic effect.

    Lighting concept 2Several parallel lengthsof track on wall andceiling provide greaterflexibility for luminairealignment. The contrastbetween back wall andbright accent lighting inthe foreground ensuresthat the focus is on theproduct presentation.

    tuationsamatic lighting effects and decoration

    Shop windows as stagesettings: theatrical lighteffects which haveevolved from stage light-ing technology. The bril-liant light of the TM spotseffectively highlights thenew season fashions. Theimpressive focal glowis supplemented by thechandelier for the playof brilliants.

    Similar rules as for shopwindows apply to dis-plays within the store.Here, however, greaterimportance must be

    placed on glare controlsince displays unlikeshop windows caninvariably be seen fromseveral directions.

    Lighting concept 3Coloured light and pro-jections of Goborotatorsestablish a vast range ofscenographic options forshop window lighting.The white accent light onthe object ensures idealcolour rendition evenwhen coloured lighting isused on the background.

    Scenography and goodcolour rendition: Thesecret of dynamic, col-oured light installationsin the background andan optimal colour rendi-tion in the foreground isadditional to the accentlighting on the man-nequins.

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    ERCOERCO ERCO 27

    h the introduction of self-service in shopsstores, products are presented not only inlays but also to pick-up and take-away.

    en, the multitude of objects take on anthetic quality of their own, a considerationt is taken into account in good shop con-ts. The lighting requirements in this casehowever, different from those for mereoration.

    Merchandise displays such as racks, stands,es and shelves are places where customerscally examine the articles. Selecting thet lamps and luminaires helps to show thechandise in the best possible light. A criti-

    factor for optimal perception of colours isuse of lamps with excellent colour rendi-

    . Brilliant light to emphasise shin y surfacesoduced by point light sources such asal halide lamps. Diffuse light sources alsovide brightness, but they lack the brilliantlity required for merchandise such as silkhina.resentation areas for similar productsuld have the same light quality so that

    mparison of the articles can be made. Atsame time, illuminating a shelf uniformlyg wallwashers, for example, can ensurensistent appearance across the entire

    ght and width.

    SpotlightsSpotlights for tracksensure maximum flex-ibility and ease of usefor frequently changingdisplays. Accessoriessuch as colour filters caneasily be attached to theluminaire.

    Recessed spotlightsRecessed spotlights pro-duce a clear and uniformceiling layout. They canbe rotated and tilted for

    accent lighting. Comparrecessed luminaires areavailable with a varietyof light distribution pat-terns and have a displaylens for shelf lighting.

    WallwashersIn contrast to the roundbeam of spotlights,wallwashers have anasymmetrical light dis-tribution to illuminatewalls or shelves acrossthe entire room height.They can be used eitherfor a recessed ceilingsolution or as track forwallwashers.

    tuationserchandising

    To ensure the best possible product presenta-tion, the light qualities must, of course, suit theproducts. In addition to the brilliance alreadymentioned, a further crucial factor is the spec-tral composition of the l ight. Coloured productsrequire light with excellent colour rendition.Where certain shades dominate such as withbakery products or leather goods the appro-priate light sources can be HST lamps. Often,the combination of different types of lampprovides the best result. For heat-sensitiveproducts, the infrared proportion in the beamshould be as low as possible.

    For display cabinets or glass tables, glarefrom the luminaires which reflects off surfacesmust be prevented. Miniaturised luminaires areideal for integration into fixtures, display cabi-nets or other furniture.

    Recessed ceiling lumi-naires with focal bright-ness provide effectivelighting on the upperpoint of the walls to

    produce a long-distancevisibility and accentu-ate logos, pictures orexhibits.

    Recessed luminairesCompact recessed lumi-naires can also be inte-grated into furniture toprovide sufficient light

    for small objects placedon each shelf.

    Luminous surfaces and accent lightingLuminous, often coloured surfaces as wallelements, displays or integrated into fur-niture are a popular eye-catcher in shopdesign. Usually, however, they are less suit-able for illuminating products since articlesin front of them are perceived in silhouette.To ensure excellent modelling, brilliance andoptimal colour rendition, lighting conceptsshould include accent lighting, e.g. as pro-duced by spotlights.

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    ERCOERCO ERCO 29

    usive fashionwerp is considered to be the fashion capitalelgium. Shop windows and the interior ofmpany Fashion are decorated in subtledes of grey to provide a deliberately neu-background for the constantly changinggner collections. The latter are highlightedg wallwashers and recessed luminaires withal halide lamps. The Quadra system with itsge of different types of luminaire and lightribution patterns provides differentiatedflexible lighting from a clean and uniformng layout.

    pany Fashion Shop, Antwerphitect: Claire Bataille & Paul Ibens, Antwerp

    d delicatessenether unpasteurised milk cheese, organicb salami, or sourdough bread: productity, regional specialities, sustainability

    respect for the environment are impor-concerns for Brot & Butter and theirnts. As a flexible, elegant lighting solution,gners opted for a track fitted with a com-tion of low-voltage halogen luminairesended from the ceiling. The brilliant lighta slightly warm tone and, most impor-ly, provides excellent colour rendition tolay the products at their best. High visualfort and a discreet level of brightness jus-the claim that this food market really is aabove the rest.

    ufactum Brot & Butter, Waltropw.manufactum.de

    The combination ofQuadra wallwashersand recessed spotlightsprovides vertical illumi-nation for walls andshelves as well as flexibleaccent lighting for tables,clothes racks and man-nequins.

    tuationserchandising

    Gimbal spotlights forlow-voltage halogenreflector lamps QR-CBC50W are mounted on asuspended 3-circuit trackstructure. The brilliantlight ensures that theproducts look as naturaland appetising as theyreally are.

    Automobile showroomVorsprung durch Technik this claim no longerrequires a translation in the USA. With its newAudi Forum in Manhattan, the German pre-mium car maker plans to in crease its presencein America. The expansive showroom is locatedat the corner of 47th Street and Park Avenue.Spotlights of the Stella and Optec rangespresent the vehicles in an optimal light. Flex-ibility is the key here: the ceiling is fitted witha grid of parallel runs of track in order that theluminaires can be easily adapted to changingvehicle displays or to create optimal conditionsfor events.

    Audi Forum Manhattan, New YorkArchitect: Oettle Design, Munich; CR StudioArchitects, New YorkLighting design: Four to one Scale Design,

    Hrthhttp://www.audi.com

    Gems and jewelleryThe layout of this store is defined by the unusualdimensions of the circular room. The dramaticlighting shapes, materials and surfaces of the

    interior are kept in a classic min imalist style.General ambient lighting is provided by a fewshadow gap Skim downlights with edgelessdetail. As an attraction, the store displays itsgems and jewellery in a continuous cabinet illu-minated by built-in Starpoint directional lumi-naires with low voltage halogen lamps: warm,brilliant light that accentuates the jewellery forexceptional brilliance and sparkle.

    Nedoluha jewellers, ViennaArchitect: bpw Architektur, ViennaLighting design: bpw Architektur, Viennahttp://www.nedoluha.at/

    Against the backgroundof the perimeter illumi-nated by wallwashers,the powerful Stellaspotlights with metalhalide lamps enhancethe vehicles on display.

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    ERCOERCO ERCO 31

    erentiated lighting helps customers find

    r way around a shop and identifies circula-routes and access points that need to belighted. The basic intention is clear right

    m the illumination of the entrance: beinge brightly lit than other areas, it identifiesentrance, helping customers to orientate

    mselves. As crucial as this functional aspectalso gives the first impression of the cor-te design of the store. A light carpet at the

    ance acts as a welcome mat while reveal-he customers entering the store in a bright

    t. Brightness contrasts allow other impor-

    features such as stairs, escalators or lifts tod out from the surroundings, highlighting

    m as architectural elements.

    A raised light level at theentrance to the storesays Welcome to thecustomers.

    tuations

    rculation areas and routes

    Creating spots or linesof light trace architec-tural forms and identifyentrances and circulationroutes. Coloured LEDorientation luminairesattract attention andunderscore the imageof the particular brand.

    Correct alignment of theaccent lighting contrib-utes significantly to thestructuring of the room.A key role is played bythe vertical illumination.The starting point for thelighting concept is thelines of sight from themain aisles. The conceptextends from productpresentation to the illu-mination of room divid-ers and wallwashing inorder to reveal all areasof the room in the bestpossible light.

    The importance of vertical illumination inconnection with orientation and route lighting

    should not be underestimated. The back wallwashed in light informs the customers of thedepth of the floor area. Main circulation routes

    or crossings in the sales area can be markedclearly by vertical light directed onto the prod-uct displays or decorative elements such as a

    change in ceiling design or the use of decora-tive luminaires.

    Where the variety of products on offer is

    large and varied, the vertical illumination ofkey displays and other decoration can provehelpful for orientation between the separate

    product groups. This design approach simul-taneously attracts attention to the productswhile guiding the customers from department

    to department. Individual accents betweenmain aisle and side walls create visual a ttrac-

    tions in the mid-ground, highlight key offersand avoid the overall impression from beingone of low contrast. A lighting concept which

    defines the spatial depth motivates the cus-tomer to explore the entire area. Shop-in-shopconcepts gain by different lighting concepts

    and luminaires being used to separate individ-ual brand territories and help customers findtheir way.

    Light accents at the startand end of the escalatornot only increase safety:a zone of high illumi-nance especially at theend of escalators goingdown also creates anattractive entre situa-tion for the new level.

    Light helps guide cus-tomers from floor tofloor: light accents, col-ourful, shiny surfaces orthe uniform illuminationof a stair wall createsa spatial connection inmultilevel stores anddirects the streams ofshoppers.

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    ERCOERCO ERCO 33

    ong the functional zones in a store, the serv-reas are normally smaller than the areas f or

    duct presentation. As places where peopleract, however, they are vitally importanteating a positive shopping experience. Intion to indispensable service areas such as desks or, in the fashion stores, the chang-ooms, the layout also increasingly includesareas and lounges. The light atmosphere ine areas should distinguish them clearly.

    ighting for changing rooms presents aial case in which architectural lighting ise frequently complemented by luminaires diffuse light intensity distribution. These

    naires are usually integral to the furnish-Areas such as these generally require anle level of diffuse brightness to preventh shadows which would be visible in theor. Other criteria include good colour ren-

    on and neutral light colours. A high cut-offe luminaire prevents glare from beingcted by the mirrors.

    Quadra downlights withexcellent glare controland bright surfaces pro-vide a balanced mix ofdirect and indirect lightand ensure good visualcomfort. Modern metalhalide lamps have opti-mal colour rendition(Ra >80 or >90, depend-ing on the shade of white)and are extremely energyefficient.

    In rest areas and lounges,the brightness levelshould be more mutedthan in sales areas. Warmlight colours are idealfor relaxation. This is alsothe ideal place for deco-rative lighting providinga play of brilliants.

    tuations

    rvice

    Cash desks or sales counters are not only pres-entation furniture, they are also workplaces forshop assistants. Adequate, glare-free illumina-tion ensures optimal conditions both for con-sultations and transactions. A good solution isdirect illumination of the counter by suitabledownlights or spotlights positioned above it.As this horizontal illumination of the work sur-face is localised, it should be supplemented byvertical lighting on a wall or shelves behind thecounter to identify the area for the customers.

    Pendant downlightswith good glare controlensure visual comfort atthe cash desk as a work-place. The striking formof the Cylinder pendantdownlights identifies thisarea and makes it appar-ent in the room.

    In sectors focussed onconsulting, an optimal,comfortable illuminationof the counter is of par-ticular importance. Eventhe reflective glare onscreens can be eliminatedby the correct choice andpositioning of luminaires.

    Visual comfort at sales counters

    Pendant luminaires or suspended lightstructures conveniently illuminate a counter,while also acting as space-defining objects.A wallwasher illumination of the back wallhighlights the counter area in the roomwithout causing glare for shop assistants orcustomers. Wallwashers with focal emphasisin the upper section of the wall increase theoverall visibility of the displays and informa-tion signage.

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    ERCOERCO ERCO 35

    pping centres and malls worldwide haveome serious competition to the conven-

    al high street. Irrespective of the weather,provide a shopping experience geared tortain and cater to every need. The chal-

    es facing architectural lighting includenomical, glare-free ambient lighting forulation areas which are often very spacious.

    ent lighting too is often required for indi-al features to structure such large spaces.

    nographic lighting is required to express

    theme or concept of a mall and continue torise visitors in each new season. The li ghtence should respond to the changes in

    ght conditions right down to the colourght; the daylight white light of noon, formple, is perceived as inappropriate at night,

    means that as the light is dimmed in theafternoon it is necessary to create a spe-

    evening atmosphere.

    During the day, glassatriums allow daylight topenetrate deep into thebuilding. Complementaryaccent lighting helpsprevent harsh brightnesscontrasts between thehigh luminance of theglass roof and the ceil-ings of the merchandis-ing areas. In the evening,the illumination of thesail-like roof creates alight feeling.

    Typical in mall architec-ture are large skylightsor glass roofs. In thiscase, spotlights withwarm white metal halidelamps create an atmos-phere that is clearlydistinguishable from theatmosphere in daylight.

    The spatial dimensionsof malls require the useof suitable lighting toolswith a narrow beamand high luminous fluxto cover the distances.Good glare control forpowerful spotlights anddownlights is particu-larly important to ensurevisual comfort.

    tuations

    alls

    Powerful spotlights on theatrium ceiling accentuateseasonal decorations. Metalhalide lamps produce theappropriate luminous fluxand brilliant light.

    The greater the distance between lumi-naire and object, the more crucial is thecut-off angle to ensure suitable visual

    comfort in the room especially fromluminaires which have a wide light distri-bution. Mounting the luminaires to the

    atrium ceiling hides the lighting controlgear from the occupants and instead,guides attention to the exhibits.

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    ERCO ERCO 37

    RCO Showroomsperiencing light and using services worldwide

    O is a cosmopolitan, globally activepany. ERCO showrooms and offices can

    ound in all major markets. Here, our well-cated, specially trained employees workghting advisors. This worldwide networkures reliable service and competent, on-siteport especially on international projects:m providing advice during the planninge, tendering, sample supply and projectning to customer service and training.

    Consultant to the consultant this is howO lighting advisors see their role in theding process: they provide professional sup-to designers in all matters relating to light-echnology and in each individual project

    se. With case-related specialist informationcustomised product documentation theycustomers to make the correct decisionn selecting lighting equipment.

    he showrooms and offices provide idealities for meetings during the project phase.

    h has a mock-up section for sample ander product demonstrations.owever, our ERCO service does not end the punctual delivery of the products:r commissioning the system, our lightingsors support customers in word and deed,nstance by lending a helping hand when ites to positioning and focusing luminairesectly.

    Events and seminarsThese turn ERCO show-rooms into meetingplaces for the locallight and architecturescene. The showroomis designed to make itpossible to explain tunethe light: to design thequalities of light in termsof time and space.

    On siteMany questions onlyarise once building workhas started, at which timedecisions are best madeon site. ERCO employeeshelp to organise samples,provide assistance onlighting questions andresolve delivery issues.

    Lighting qualitiesIn the showroom, a widerange of luminaireswhich are addressablethrough lighting controlequipment are ready todemonstrate the qualitiesof subtle light.

    ContactThe ERCO staff all aroundthe world look forward togetting to know you. Youwill find the addressesof our offices and show-rooms at the end of thisbrochure and at:

    www.erco.com/contact

    Project managementThe offices provideideal facilities for projectmeetings. Your ERCOcontact is competent toassist clients through allthe phases of a project.

    Light in spaceThe effect of light inspace is difficult toexpress in words itmust be experienced.The ERCO showroomsprovide ideal, flexiblefacilities for such dem-onstrations.

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    ERCO ERCO 39

    rovide designers with optimum supportvery stage of their work, ERCO offers atitude of both classic and digital media.extensive range of material is dividedinformation on products and referenceects and into didactic subject matters.l ERCO documents have been designed toectly complement the design of coherentuniform lighting concepts. The layout,cture and terminology of the various areas

    he product range have been harmonisedether to make orientation as easy as pos- for users.

    GuideInteractive knowledge-based modules in the"Guide" area of the LightScout cover the funda-mentals of designingwith light and provideuser information onlighting tools.

    www.erco.comThe ERCO Light Scouton the Internet is theleading medium interms of up-to-dateproduct information.The "Product" area ofthe Light Scout and thePDF format productspecification sheets areboth updated twice ayear. Light Scout meetsthe requirements of aglobalised market placewith product informationin fourteen versions fordifferent languages andregions and with Inter-net navigation in fivelanguages.

    formation logisticsoducts Projects Guide

    ProductsOur extensive range oflighting solutions forarchitectural applica-tions is divided into thethree product ranges:lighting controls, indoorluminaires and outdoorluminaires. This struc-ture is repeated in boththe Light Scout and theprinted catalogue.

    The ERCO Programprinted catalogue con-tains all the importantinformation and designdata in black and white,compact and alwaysaccessible.

    In the Light Scout,information of eachERCO article is availableto be downloaded withcomprehensive digitaldesign data for use inCAD, light calculationand light simulationsoftware. The data canbe used, for example, tocreate impressive visua-lisations in DIALux or3D Studio VIZ.

    ectsh space in ERCOmunications isted to fascinatingin architecturalcations examplesde the Projectsof the ERCO Lightt and our magazineO Lichtbericht.

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    ERCO ERCO 41

    RCO addresses

    USAERCO Lighting Inc.160 Raritan Center ParkwaySuite 10Edison, NJ 08837USATel.: +1 732 225 8856Fax: +1 732 225 [email protected]

    CanadaMexikoPuerto Ricosee USA

    DubaiERCO Leuchten GmbHRepresentative OfficeP.O. Box 62221DubaiUnited Arab EmiratesTel.: +971 4 336 9798Fax: +971 4 337 [email protected]

    BahrainEgyptIndiaJordanKuwaitLebanonOmanSaudi ArabiaUnited Arab Emiratessee Dubai

    Abu DhabiERCO Leuchten GmbHRepresentative OfficeP.O. Box 111019Abu DhabiUnited Arab EmiratesTel.: +971 2 676 7654Fax: +971 2 676 [email protected]

    QatarERCO Leuchten GmbHRepresentative OfficeP.O. Box 15243DohaQatarTel.: +974 441 4290Fax: +974 441 [email protected]

    SingaporeERCO Lighting Pte. Ltd.93 Havelock Road#03-532Singapore 160093SingaporeTel.: +65 6 227 3768Fax: +65 6 227 [email protected]

    BangladeshBruneiCambodiaIndonesiaLaosMyanmarPhilippinesThailandVietnamsee Singapore

    MalaysiaERCO Lighting Pte. Ltd.Representative OfficeLevel 40, Tower 2Petronas Twin TowerKuala Lumpur City Centre50088 Kuala LumpurMalaysiaTel.: +60 3 2168 4479Fax: +60 3 2168 [email protected]

    ChinaERCO Leuchten GmbHRepresentative OfficeRm 2015, Civil Aviation Center18, Xin Jinqiao Road PudongShanghai 201206P.R. ChinaTel.: +86 21 5030 5979Fax: +86 21 5030 [email protected]

    ERCO Leuchten GmbHRepresentative Office3/F, North TowerBeijing Kerry Centre,No.1 Guang Hua Road,Chaoyang District,Beijing 100020P.R. ChinaTel.: +86 10 8529 8915Fax: +86 10 8401 [email protected]

    ERCO Lighting Pte. Ltd.Representative OfficeUnit 413, 4th FloorTower 2, Lippo Centre89 Queensway, AdmiraltyHong KongP.R. ChinaTel.: +852 3165 8780Fax: +852 3165 [email protected]

    JapanERCO Lighting Ltd.Shibakoen ND Bldg.2-5-10 ShibaMinato-kuTokyo 105-0014JapanTel.: +81 3 5418 8230Fax: +81 3 5418 [email protected]

    KoreaERCO Lighting Pte. Ltd.Representative Officec/o Korean-German Chamber of Com-merce and IndustryNr. 711, 7F, Hannam Plaza28-2 Hannam-dong, Yongsan-guSeoul 140-884Republic of KoreaTel.: +82 2 3780 4617Fax: +82 2 3780 [email protected]

    FinlandOy HedTec AbLauttasaarentie 5000 200 HelsinkiPostilokero 11000 201 HelsinkiFinlandTel.: +358 9 682 881Fax: +358 9 673 [email protected]

    FranceERCO Lumires Eurl6ter, rue des Saints-Pres75007 ParisFrance

    Groupe Paris - IIe de FranceTel.: +33 1 44 77 84 71Fax: +33 1 47 03 96 68

    Groupe RgionsTel.: +33 1 44 77 84 75Fax: +33 1 49 27 06 48

    Groupe Architecture CommercialeTel.: +33 1 44 77 84 70Fax: +33 1 44 77 84 [email protected]

    GermanyERCO Leuchten GmbHPostfach 246058505 LdenscheidBrockhauser Weg 808258507 LdenscheidGermanyTel.: +49 2351 551 100Fax: +49 2351 551 [email protected]

    ERCO Leuchten GmbHCompetence Center BerlinElisabethstrae 29-3112247 Berlin/LankwitzTel.: +49 30 769 967 0Fax: +49 30 769 967 [email protected]

    ERCO Leuchten GmbHCompetence Center FrankfurtSchwarzwaldstrae 7860528 FrankfurtTel.: +49 69 675 053Fax: +49 69 670 [email protected]

    ERCO Leuchten GmbHCompetence Center MnchenLudwigstrae 4785399 HallbergmoosTel.: +49 811 550 5984Fax: +49 811 550 [email protected]

    Great BritainERCO Lighting Ltd.38 Dover StreetLondon W1S 4NLGreat BritainTel.: +44 20 7344 4900Fax: +44 20 7409 [email protected]

    HungaryERCO Lighting GmbHKereskedelmi KpviseletIrnyi u. 1. mfsz. 2.1056 BudapestHungaryTel.: +36 1 266 0006Fax: +36 1 266 [email protected]

    Icelandsee Sweden

    IrelandDesignLight Ireland Ltd.289 Harolds Cross RoadDublin 6WIrelandTel.: +353 1 496 6177Fax: +353 1 496 [email protected]

    ItalyERCO Illuminazione S.r.l.Viale Sarca 336 F20126 MilanoItalyTel.: +39 02 904 [email protected]

    Luxembourgsee Germany

    NetherlandsERCO Lighting BVGooimeer 131411 DE NaardenNetherlandsTel.: +31 35 699 1710Fax: +31 35 694 [email protected]

    NorwayERCO Lighting ASKirkegata 50153 OsloPostboks 771 Sentrum0104 OsloNorwayTel.: +47 2414 8200Fax: +47 2414 [email protected]

    PolandERCO Lighting GmbHPrzedstawicielstwo w Polsceul. Biay Kamien 702-593 WarszawaPolandTel.: +48 22 898 7845Fax: +48 22 898 [email protected]

    PortugalOmnicelTcnicas de Iluminao, S.A.Rua Castilho, 57-5. Dto.1250-068 LisboaPortugalTel.: +351 21 381 3080Fax: +351 21 381 [email protected]

    RomaniaSC. ProEnerg SRLStr. M. Kogalniceanu nr. 60/A410094 OradeaRomania

    Tel.: +40 259 447 163Fax: +40 259 413 [email protected]

    RussiaERCO Lighting GmbHRepresentative Office7 Etage, Office 19aPohodniy proezd 4/1125373 MoskauRussian FederationTel.: +7 495 787 [email protected]

    Slovakiasee Czech Republic

    SpainERCO Iluminacin, S.A.c/ El Pl n 4708750 Molins de Rei, BarcelonaSpainTel.: +34 93 680 1110Fax: +34 93 680 [email protected]

    Delegacin Cataluac/ El Pl n 4708750 Molins de Rei, BarcelonaSpainTel.: +34 93 680 1244Fax: +34 93 680 [email protected]

    Delegacin Centroc/ Buen Suceso n 1328008 MadridSpainTel.: +34 91 542 6954Fax: +34 91 559 [email protected]

    SwedenERCO Lighting ABBirger Jarlsgatan 4611429 StockholmSwedenTel.: +46 8 54 50 44 30Fax: +46 8 54 50 44 [email protected]

    SwitzerlandNeuco AGWrzgrabenstrasse 58048 ZrichSwitzerlandTel.: +41 44 437 3737Fax: +41 44 437 [email protected]

    Neuco SA100, route de Cossonay1008 PrillySwitzerlandTel.: +41 21 637 3000Fax: +41 21 637 [email protected]

    riaO Lighting GmbHrthstrasse 151/Loft e.6Wien

    ria+43 1 798 8494 0+43 1 798 [email protected]

    ceiauaniaeniaeyustria

    iumO Lighting Bvba/sprlensesteenweg 369 bus 7 Zaventemum+32 2 340 7220+32 2 347 [email protected]

    arianics light3 Lerin Str. 1680

    aria+359 2 980 9061+359 2 980 [email protected]

    tiaforma d.o.o.enita 2

    Zagrebtia+385 1 485 1489+385 1 485 [email protected]

    usChristofides Trading Ltd.ting DivisionBox 21093

    Nicosiaennedy Avenue

    Nicosiaus+357 22 813 042/3+357 22 813 [email protected]

    h RepublicO Lighting GmbHnizacn sloka PrahaMasaryka 3/456

    00 Praha 2h Republic+420 2 225 111 16+420 2 225 217 [email protected]

    markO Lighting ABesentative Officeerbrogade 136 C, st.0 Kbenhavn Vmark+45 33 21 80 60+45 33 21 80 [email protected]

    niainland

    ERCO Head OfficeERCO Leuchten GmbHPostfach 246058505 LdenscheidBrockhauser Weg 808258507 LdenscheidGermany

    Tel.: +49 2351 551 0Fax: +49 2351 551 [email protected]

    For our up-to-date address list,please visit www.erco.com

    rope The Middle East Southeast Asia North America

    South America

    East Asia

    Oceania

    ArgentinaERCO Leuchten GmbHOficina de RepresentacinAv. Alicia M. de Justo 2030, Of.2021106 Buenos AiresArgentinaTel.: +54 11 431 314 00Fax: +54 11 431 254 [email protected]

    BoliviaBrazilChileColombiaEcuadorParaguayPeruUruguayVenezuelasee Argentina

    AustraliaERCO Lighting Pte. Ltd.Representative Office349 Pacific HighwayNorth Sydney NSW 2060AustraliaTel.: +61 2 9004 8801Fax: +61 2 9004 [email protected]

    New Zealandsee Australia

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