en hotel development why invest in mgallery by sofitel · 2017-09-28 · phnom penh - saigon...

IN MGALLERY BY SOF ITEL

WHY INVEST

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HERITAGE LUXURY

LEGENDARY

PALACE HOTELS

Timeless / Elegant

Indulged / Special

LIFESTYLE LUXURY

LIFESTYLE & DESIGN

BOUTIQUE HOTELS

Playful / Energised

Rebellious / One-of-a-kind

MODERN LUXURY

WORLD-CLASS HOTELS

INFUSED WITH FRENCH ART

DE VIVRE & LOCAL CULTURE

Modern / Chic

French Art-de-Vivre / Local

Essence

2

BOUTIQUE UPPER

UPSCALE

A COLLECTION OF

MEMORABLE BOUTIQUE

HOTELS

Delightful / Singular

Inspiring / Enriching

S O F I T E L U N I V E R S E

• 207 addresses & 39,328 rooms worldwide

• 90% of awareness in France, 80% in Australia, 70% in United Kingdom,

55% in Brazil, China and Saudi Arabia and 50% in the United States*

• 1 million fans on Sofitel Facebook page

WHY INVEST IN MGALLERY BY SOFITEL AUGUST 2017 2 POSITIONING USP NETWORK & PIPELINE KEY IDENTIFIERS

Network as of end June 2017, all numbers as of end 2016. *Awareness among Wealthy Travelers, source: 2015/16 YouGov and TNS studies

COMMUNICATIONDISTRIBUTIONPERFORMANCE

3

S O F I T E L N E T W O R K

WHY INVEST IN MGALLERY BY SOFITEL AUGUST 2017 3

NORTH AMERICA

6 hotels – 1,909 roomsChicago – Los Angeles –

Montreal – New York – San

Francisco – Washington

SOUTH AMERICA

11 hotels – 1,784 rooms

Bogota – Buenos Aires –

Cartagena – Montevideo –

Rio de Janeiro…

EUROPE


Amsterdam – Berlin – Brussels –

Budapest – Hamburg – Istanbul –

Lisbon – London – Milano – Munich –

Paris – Porticcio – Rome – Vienna –

Warsaw …

AFRICA


Abidjan – Agadir – Algiers – Casablanca

– Malabo – Marrakesh – Mauritius –

Rabat …

MIDDLE EAST


Abu Dhabi – Al Khobar –

Aswan – Bahrain – Beirut –

Cairo – Dubai …

CHINA


Beijing – Chengdu – Dongguan –

Guangzhou – Harbin – Jinan – Macau –

Nanjing – Ningbo – Shanghai – Xian …

SOUTH EAST ASIA


Angkor - Bangkok - Bali - Hanoi –

Ho Chi Minh - Krabi - Manila Mumbai -

Phnom Penh - Saigon – Singapore – Hua Hin

– Luang Prabang …

PACIFIC


Brisbane – Melbourne – Sydney –

Auckland – Queenstown - Fiji

Network as of end June 2017

POSITIONING USP NETWORK & PIPELINE KEY IDENTIFIERS


4WHY INVEST IN MGALLERY BY SOFITEL AUGUST 2017 4

A COLLECTION OF STORIED BOUTIQUE HOTELS

“Where art-de-recevoir enhances authentic local

discovery and shapes memorable moments.”



HERITAGE SERENITY SIGNATUREThe building is a major asset of the hotel

and the facade reflects a typical historic

style.

The hotel reflects an aesthetic universe,

a style, a design, the signature of a

personality who contributed to its

creation, or decoration…

The hotel is a treasure hidden either in a

natural or urban retreat (sea, country,

mountain, city…).

T H R E E A T M O S P H E R E S


M G a l l e r y s h o w c a s e s

t h e u n i q u e p e r s o n a l i t y o f e a c h h o t e l



Web bookings represent 43% of total bookings

Le Club AccorHotels members represent

30% of MGallery global room revenue


of MGallery customers are either satisfied or very

satisfied by their stay experience93%

Figures as of end 2016



EUROPE50 hotels

4,835 rooms

Pipeline +647 rooms

ASPAC29 hotels

3,158 rooms

Pipeline +2,048 rooms

MIDDLE-EAST &

AFRICA4 hotels

413 rooms

Pipeline: +778 rooms

AMERICAS2 hotels

219 rooms

Pipeline: +80 rooms

85 hotels with 8,625 rooms in 24 countries

in prime locations & attractive tourist destinations

NETWORK VS PIPELINE

FRANCHISE CONTRACT - 42% MANAGEMENT CONTRACT - 58%

OPERATING MODE

Santa Teresa Hotel Rio de Janeiro – BRAZIL

© Eduardo Ghisi

Royal Hotel Oran - ALGERIA

© Abaca Corporate/Jacques-Yves GuciaHarbour Rocks Hotel Sydney,– AUSTRALIA

© Tom Evangelidis

LaGare Hotel Milano Centrale - ITALIA

© Stefano Gusmeroli

56%

37%

5%

2%

100%

Geographical split

8,625 ROOMS & 3,553 ROOMS


Network as of end June 2017



8

K E Y U P C O M I N G O P E N I N G S


EUROPE

• Bosnia, MGallery Tarcin Forest Resort, 64 rooms

• Turkey, MGallery Istanbul Galata, 85 rooms

• United-Kingdom, MGallery London Leicester Square, 86 rooms

• Ukraine, MGallery Odessa Hotel de Paris, 51 rooms

MIDDLE-EAST – AFRICA

• Qatar, MGallery Doha Musheireb, 213 rooms

• Saudi Arabia, MGallery Jeddah King’s walk, 180 rooms

• UAE, MGallery Dubai Palm Jumeirah, 255 rooms

ASPAC

• Australia, MGallery Sydney Porter House Hotel, 122 rooms

• China, MGallery Guangzhou, The Riverside, 110 rooms

• Hong-Kong, MGallery Citygate Hotel Hong Kong, 200 rooms

• India, MGallery Chennai Kotturpuram, 145 rooms

• Indonesia, MGallery The Retreat, Lenggang Gantung Belitung, 60 rooms

• Malaysia, MGallery Crestwood Genting, 123 rooms

• Myanmar, MGallery Mandalay Hill, 150 rooms

• Philippines, MGallery Manila, 126 rooms

• Thailand, MGallery Avista Grande Phuket Karon, 160 rooms

AMERICAS

• Peru, Cusco, MGallery Urubamba Cusco, 80 rooms

Secured Pipeline from June 2017 to December 2021



D E V E L O P M E N T

F L A G S H I P S


Hotel Muse Bangkok Langsuan - THAILAND©

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D E V E L O P M E N T 10

F L A G S H I P S


© S

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Le Grand Hotel Cabourg - FRANCE




F L A G S H I P S


Francis Hotel Bath – UNITED-KINGDOM

© M

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F L A G S H I P S


Harbour Rocks Hotel, Sydney – AUSTRALIA

© H

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L A T E S T O P E N I N G S

David Tower Hotel Netanya - ISRAEL

Santa Teresa Hotel Rio de Janeiro- BRAZIL


© Ita

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Avista Hideaway Phuket Patong - THAILAND

5 Terres Hotel & Spa Barr - FRANCE

© N

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“This charming “Belle Époque” hotel was built in 1855… Marcel Proust's favorite room

is still there...”

“ Between travel, art and design… a rich, authentic experience of the golden age of

travel...”

“A gem of art and design, style and elegance in ancient glass-making furnace of Murano.”

E A C H H O T E L S T A G E S A U N I Q U E P E R S O N A L I T Y

A N D A S T O R Y T O T E L L


© S

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15

T H E M E M O R A B L E M O M E N T :

A creative, original & exclusive experience, different for each hotel.


Each hotel offers guests the possibility to enjoy a special activity that

will be transformed into an unforgettable memory

An approach based on emotion and discovery

Differentiates from competition

La Veranda Resort Phu QuocAfter a boat ride of 40 minutes, guests arrive alongside the turquoisewaters of the Gulf of Thailand, one of the largest marine sanctuaries inthe world. There, guests have lunch on a white sand beach with thefreshest fish and seafood caught off Phu Quoc. Initiation to anunforgettable snorkelling experience. St Moritz ‘Heli-picnic on an

extraordinary alpine plateau.’You will fly by private charterhelicopter to 'The Ledge' onCecil Peak for a magical halfhour of tranquility. There,overlooking The SouthernAlps you will enjoy a deliciouspicnic prepared by the hotel’sLombardi Restaurant.



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I N S P I R E D B Y H E R :

a special offer with all a woman needs staying at a hotel

Considered added touches: relaxing, healthy services and

products inspired by the expectations of women travelers

An approach based on emotion and discovery

A real differentiator from competition

WOMEN REPRESENT 43% OF BUSINESS TRAVELERS AND

TAKE 75% OF LEISURE TRAVEL DECISIONS



17

2 0 1 6 E U R O P E A N M E D I A C A M P A I G N : boost the brand's name recognition with strategic (re)openings in France, England, Italy and the Netherlands


Key numbers of the partnership with Vanity Fair in France and

UK:

Nearly 3.9 million people were exposed to the campaign

Over 84% of readers said they were willing to stay at an MGallery

More than 40% said they wanted to tell their friends and family

about the brand's hotels.



18WHY INVEST IN MGALLERY BY SOFITEL AUGUST 2017 18 POSITIONING USP NETWORK & PIPELINE KEY IDENTIFIERS

A B R I G H T Y E A R F O R M G A L L E R Y

C O L L E C T I O N O F H O T E L S : Over 30 hotels won more than 75 awards

Les Cures Marine, Trouville France

6 awards, with Tipadvisor’s Certificate

of excellence 2016

Hotel Muse, Bangkok, Thailand

Condé Nast Johansens Awards

2016: Best Urban Hotel

Hotel Rotary Geneva, Switzerland

World Luxury Awards 2016 –

Best Boutique Hotel of Switzerland


19

68%OF MGALLERY ROOM REVENUE

COMES THROUGH ACCORHOTELS

RESERVATION SYSTEMS

M G A L L E R Y D I S T R I B U T I O N S O L U T I O N

P O W E R E D B Y A C C O R H O T E L S


FOCUS WEB DIRECTWebsites + Mobiles

299,000 MGallery room nights

€52 M MGallery room revenue,

+18% growth in 2016

+97% Mobile Growth

(MGallery room revenue

Net figures as of end 2016



32%HOTEL

PMS

68%OF MGALLERY ROOM

REVENUE COMES THROUGH

ACCORHOTELS CENTRALE

RESERVATION SYSTEMS

CALL CENTERS, INTRA HOTEL

& CLUSTER SERVICES

ACCORHOTELS WEB

WEBSITES, MOBILE SITES

& APP

WEB PARTNERS

(OTAS)

GDS/IDS

37% DIRECT SALES

31% INDIRECT SALES

20%

17%

26%

5%

L E C L U B

A C C O R H O T E L S 20

Asia

18%

Pacific

8%

France

12%

UK &

Ireland

12%

Germany

7%

Rest of Europe

20%

Middle East 3%

Africa

2%

North

America

6%

South America

12%

AN INTERNATIONAL PROGRAMCARD MEMBER’S COUNTRY OF RESIDENCE


A G L O B A L A N D M U L T I B R A N D L O Y A L T Y P R O G R A M

32 MILLIONOF MEMBERS AS OF DECEMBER 2016

€633AVERAGE REVENUE SPENT IN A

MGALLERY FOR MEMBERS

30%

LE CLUB ACCORHOTELS MEMBERS

REPRESENT

LE CLUB ACCORHOTELS MEMBERS STAY

AT MGALLERY

2 TIMES MORE

OFTENTHAN NON-MEMBER CUSTOMERS

+ 20,000MEMBERS ENROLLED EACH DAY

OF MGALLERY ROOM REVENUE

Figures as of end 2016



21

S T R O N G P E R F O R M A N C E S O F M G A L L E R Y H O T E L S W H E N

C O M P A R E D T O C O M P E T I T I O N


R E V P A R I N D E X – A S O F E N D 2 0 1 6

Figures as of end 2016 - STR or Hospitality On source: only subsidiary or managed hotel RGI versus its competitive set

SYDNEY & MELBOURNE2 MGallery Hotels

with revPAR Index: 124 to 125

PARIS & LYON2 MGallery Hotels


BATH – CHELTENHAM – WINDSOR

(UNITED KINGDOM)3 MGallery Hotels


GENEVA1 MGallery Hotel

with revPAR Index: 116

BANGKOK1 MGallery Hotel


BUENOS AIRES1 MGallery Hotel



en hotel development why invest in mgallery by sofitel · 2017-09-28 · phnom penh - saigon...

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