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Enabling Fast IT August 2014

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Enabling Fast IT

August 2014

Cisco Confidential 2 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

Agenda

IT Challenges Today

EMC + Cisco + Intel

Cisco Unified Data Center

Joint Data Center Solutions

Cisco Confidential 3 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

Growth and Productivity

Opportunities

User Experience and Expectations

New Business Models

Globalization Security and Regulatory Compliance

Internet of Things Mobility/Video New Breed

of Apps Cloud

Big Data

and Analytics

The Only Constant Is Change

BUSINESS IMPLICATIONS

TECHNOLOGY TRANSITIONS

New Model of IT Simple. Smart. Secure.

Cisco Confidential 4 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

of All IT Spending Is Keeping Current Data Centers Up and Running

of CIO’s Say That it’s Difficult to Stay on Budget and Time

Data Center Economics Catalysts for Change

1. According to IDG research

2. Gartner—Cisco IT, “Data Center Cost Portfolio”

Cisco Confidential 5 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

The Data Center Is the Information Broker for All Applications Applications Are Driving Change in the Data Center

* Cisco Global IT Impact Survey

Traditional, Big data, Distributed, Mobile

Type

Virtualized Data Centers, Cloud (Public, Private,

Hybrid)

Deployment Models

Any Where, Any Time, Any Device

Delivery

Cisco Confidential 6 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

New Applications, New Demands on Data Center Infrastructure Unique Application Requirements Lead to Application Specific Infrastructure

Dynamic Instantiation/Removal Application Awareness

Increasingly Non-virtualized Physical + Virtual + Cloud

Infrastructure Independent Dynamic Shared Resource Pool

APPLICATION ATTRIBUTES INFRASTRUCTURE DEMANDS

Grow, shrink move as needed Scale-out

Multi-cloud Models Secure Multi-tenancy

Cisco Confidential 7 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

L2,

L3

COMPUTE STORAGE

Monitoring Apps

Provisioning Apps

Networking Apps

End-User Apps

Programmable Provisionable

Cloud

Fabric

L2,

L3

COMPUTE STORAGE

Data Center Infrastructure Needs to Evolve

DISTRIBUTED FABRIC BASED APPLICATION DRIVEN

Cisco Confidential 8 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

Cisco & EMC

Leading Innovation in the Data Center Driving Industry Standards, Market Transitions & Innovative Solutions to IT Challenges

Performance Leadership

Advanced Data Protection and Reliability

World-Class Economics

Deep Technology

Alignment That

Delivers High-

performance,

Application aware

integrated

infrastructure

Intel & Cisco

Joined at the

Chip on Unified

Computing

System; Industry

Partnership of Over

10 Years

Industry-leading Storage Solutions

Source: Cisco Servers Powered by the Intel® Xeon® Processor Family

Intel & EMC

UCS with Intel® Xeon®

processors

Cisco Confidential 9 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

Unified Computing Product Innovation Innovation to Improve Applications

Virtualized I/O

Unified Fabric

UCS Management

Compute with NO Compromise

XML API STANDARD

API’S

UCS with Intel® Xeon®

processors

Cisco Confidential 10 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

The Heart of a Next-Generation Data Center

Leading Performance Cisco UCS powered by Intel®

Xeon® processors have delivered

94 world record benchmarks

Flexible and Efficient Advanced features automate

power consumption across

the platform

Best combination of performance,

power efficiency,

and cost

UCS with Intel® Xeon®

processors

Cisco Confidential 11 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

More than of all

Customers Have

Invested In UCS

UCS Channel

Partners

World Record

Performance

Benchmarks to Date

Cisco Unified Computing System Fastest Growing Product in the Market

Source: 1 IDC Worldwide Quarterly Server Tracker, 2014Q1, May 2014, Vendor Revenue Share

Source: 2 As of Cisco Q3FY14 earnings results Data Center Revenue is defined as Cisco UCS and Nexus 1000V

Unique

UCS Customers 2

Americas Revenue

Market Share in X86

Blades 1

Data Center

Annualized Revenue

Run Rate 2

Server

Vendor 1

UCS with Intel® Xeon®

processors

Cisco Confidential 12 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

Cisco UCS Modular Stateless Computing and Application Acceleration

Nexus Scalable, Secure Network Fabric

UCS Director Policy-based Resource Management

Flexibility of Software

ACI Ready

End to end Security

Hybrid Cloud Enabled (Intercloud Fabric)

Performance of Hardware

UCS Integrated Infrastructure Deep Investment Strategy

UCS with Intel® Xeon®

processors

Cisco Confidential 13 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

UCS Integrated Infrastructure Focus Areas

Broad Application Coverage Optimized for High Performance

APPLICATION

Better Solutions Through Productive Partnerships

ECOSYSTEM

Versatile and Programmable Building Blocks for Cloud

OPERATIONS

UCS with Intel® Xeon®

processors

Cisco Confidential 14 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

Delivering Application Performance and IT Efficiency

Best of TechEd 2011–2013

28 World Record Oracle-based Benchmarks—More Than all Other

Server Vendors Combined

World Record TPC Benchmark with SAP Sybase

VDI Solution

Cisco Confidential 15 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

Operational Velocity and Security

OpenStack

• Foundation board member

• UCS and Nexus plugins

• Installer tools

• UCS accelerator packs

• CVDs

SaaS

Acceleration

• Fully automated from virtual/physical to end user portal interface

• Based on UCS integrated infrastructure

Hybrid Cloud

Enabled

• Any Hypervisor

• End to end security policies

• Unified management

Secure

Enclave

• Secure resource pools and app environments

• End to end security

• Cisco Validated Designs (CVDs)

Cisco Confidential 16 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

Innovation with Industry Leaders Ecosystem

Business Apps Databases

Analytics and

Big data

HANA & BWA

Desktop

Virtualization

Collaboration

Applications Cloud Apps

Cisco Unified Management

Storage Partnerships

VSPEX Cisco Nexus VBLOCK

UCS with Intel® Xeon®

processors

Cisco UCS

Cisco Confidential 17 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

Greater Business Agility

Reduced

Provisioning Times

Lower Operating Expenses

Reduced Cabling

Reduced Costs / Complexity

Reduced

Management Cost

Lower Computing

Cost

Reduced Power &

Cooling Costs

Faster Fact-based

Decision Making

World-Record

Performance

Benchmarks

UCS Integrated Infrastructure Better Infrastructure = Better Business Outcomes

“Our Cisco Unified Computing System

decision is a game-changer.”

Wes Wright

CIO, Seattle Children’s

“We can offer leading solutions to

our customers and continue to

expand our business.”

Martin Breslin

Infrastructure Architect, SEI

“With Cisco UCS, we can adapt

much more quickly to user

demand.”

Mark Adams

VP, Information Technology, HireRight

Sources: Cisco UCS Changing the Economics of the Datacenter,

Customer Case Studies, Cisco UCS Performance Benchmarks

UCS with Intel® Xeon®

processors

Cisco Confidential 18 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

Custom Design

Best-of-Breed

Infrastructure Products

Cisco Solutions for VSPEX

Integrated

Infrastructure

VblockTM Systems

Converged

Infrastructure

Three Paths to the Cloud

Simpler, Faster, Lower TCO

UCS Integrated

Infrastructure

Cisco ACI Ready

UCS with Intel® Xeon®

processors

Cisco Confidential 19 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

Cisco Solutions for EMC VSPEX

UCS Integrated

Infrastructure

SIMPLE. EFFICIENT. FLEXIBLE

Reference Architecture Validated by Cisco and EMC

Packaged by Partners

Validated Solutions with Choice of OS and Hypervisor EMC Backup

EMC Storage

Network: Cisco Nexus

x86 Server: Cisco UCS

Hypervisor

Application

UCS with Intel® Xeon®

processors

Cisco Confidential 20 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

VSPEX–Cisco Validated Designs

Server Virtualization / Private Cloud

Microsoft Fast

Track 3.0

VMWare

Horizon View

Citrix

XenDesktop

End User Computing Applications

Microsoft

SharePoint

Small, Enterprise

Implementations

Microsoft Windows

Server 2012

50, 100, 300, 1000

Virtual Machines

Microsoft Windows

Server 2012

50, 100, 125, 250

Virtual Machines

VMware vSphere

300, 600, 1000

Virtual Machines

VMware vSphere

500 Desktops

2000 Desktops

VMware

500 Desktops

VMware

500 Users

2500 Users

5000 Users

VMware

UCS Integrated Infrastructure

Cisco UCS Servers and

Cisco Nexus Switches

EMC Storage Sized for Your Workload

UCS with Intel® Xeon®

processors

Cisco Confidential 21 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

Challenge

Improve performance capabilities, manage storage devices as a single pool, reduce solution and software virtualization costs, and enable zero downtime

Solution

EMC VSPEX Proven Infrastructure

Components

• EMC VNX unified storage

• Cisco UCS blade servers

• EMC FAST Suite

• Cisco UCS

• Microsoft Hyper-V

Increase in

Performance

Virtualization

of Environment

Reduction in Software

Virtualization Costs

Customer Success

FABICK CAT with UCS Integrated Infrastructure

The VSPEX Proven Infrastructure allows us to spend more time generating efficiencies and building new capabilities to help our customers.

Martin Breslin Infrastructure Architect, SEI

UCS with Intel® Xeon®

processors

Cisco Confidential 22 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

UCS Central

UCS Director for Integrated Infrastructure Cisco Solutions for VSPEX and VCE Vblock

Open API for 3rd Party Integration

UCS Director

Enforce Best Practices with Global

UCS Policies

Self-Service Infrastructure Provisioning

Consistent Management Across

Pods

Define and Manage Resource Pools

UCS with Intel® Xeon®

processors

Cisco Confidential 23 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

Custom Design

Best-of-Breed

Infrastructure Products

Cisco Solutions for VSPEX

Integrated

Infrastructure

VblockTM Systems

Converged

Infrastructure

Three Paths to the Cloud

Simpler, Faster, Lower TCO

UCS Integrated

Infrastructure

Cisco ACI Ready

UCS with Intel® Xeon®

processors

Cisco Confidential 24 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

Vblock Systems: The Fastest Path to the Cloud

Foundation for the

Next Generation Data Center

> Single Product

> Single Point of Support

> Managed as Single Product

> Integrated Data Protection Options

Cisco Confidential 25 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

Vblock Systems True Converged Infrastructure

AS ONE PRODUCT

Supported Engineered Managed Manufactured Sustained

UCS Integrated

Infrastructure

Cisco ACI Ready

Faster time-to-deployment • 160 days down to 40 • 79% less staff effort

4X

Faster Time for New Services

5X

Reduction In Downtime

96%

Reduction of Annual Data Center Costs

50%

UCS with Intel® Xeon®

processors

Cisco Confidential 26 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

Application Centric Integrated Infrastructure ACI Ready Vblock Systems

Accelerate Application Deployment

• Policy Based Programming

• Secure Multi-tenancy and Compliance

• Real-time Visibility across Physical and Virtual Environments

• Infrastructure Automation with UCS Director

APIC

Vblock Systems

• Reduced Time to Deployment

• Simplified Operations

• Reduced Risk

UCS with Intel® Xeon®

processors

Cisco Confidential 27 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

VCE is a Leader in the 2014 Gartner Magic Quadrant for Integrated Systems

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner

research publications consist of the opinions of Garter's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or impli ed, with

respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Gartner 2014 Magic Quadrant for Integrated Systems By Andrew Butler, George J. Weiss, and Philip Dawson G00252466, June 16, 2014, © 2014 Gartner Inc.

Read the Full Report Here:

This graphic w as published by Gartner, Inc. as part of a

larger research document and should be evaluated in the

context of the entire document. The Gartner document is

available upon request from Cisco.

Cisco Confidential 28 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

World-Class Connectivity for EMC Storage

Broad Portfolio of Network Storage Solutions

Cisco Connectivity Options for EMC’s Symmetrix, VNX, Atmos. and CLARiiON

Seamless Converged Storage and Data Networking with Cisco® Nexus® 7000, 5000, and 3000 Series and EMC Connectrix / Cisco® MDS Platforms

Cisco Confidential 29 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

Introducing Next-Generation SAN Director EMC Connectrix MDS 9710 Multilayer Director

The Performance

of Any Director

Investment Protection

for the Next Decade!

Storage Director

With Multi-protocol Innovations

Now

Cisco Confidential 30 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

Introducing EMC Connectrix MDS 9250i Multiservice Switch

Service Device

Sprawl

Data Mobility Manager

Io Accelerator FCIP

High-Bandwidth SAN

Extension Across MAN/WAN

Accelerate Tape Backup

and Disk Replication

Migrate Data Between

Heterogeneous Arrays

For Storage

Services

1/10G FCIP/iSCSI (2 ports)

16G FC, FICON (40 ports)

Unmatched Flexibility for Cisco MDS and Cisco Nexus

Cisco Confidential 31 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

Cisco MDS 9710: Addressing Your Initiatives

DC Consolidation / Technology Refresh Virtual Desktop Infrastructure (VDI)

Backup VSAN

CRM VSAN

OLTP VSAN

MDS 9710

FCoE

FC

FC NAS

FC Solid-State

MDS 9710

Cisco Nexus Desktop VMs

LAN

Cisco Confidential 32 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

Cisco MDS 9710: (Cont.) Addressing Your Initiatives

New Application Rollout Business Continuity / Disaster Recovery

New Applications

Existing Applications

MDS 9710

FCoE

FC

MDS 9500

FC

Replication Software

IP WAN

FC

FCIP

DWDM/

SONET

Optical

MAN

Production DC Disaster Recovery DC

Cisco Confidential 33 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

EMC and Cisco Services To Plan, Build, Run, and Optimize our Integrated Solutions

Plan and Architect Solutions

Provide Strategic Guidance

Deploy and Optimize Technology

Deliver Expert Customer Support

Train and Educate the Workforce

Manage Operations

Technology Processes

People

Cisco Confidential 34 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

Cisco, EMC, and Intel Leading Innovation in the Data Center

Source: Cisco Servers Powered by the Intel® Xeon® Processor Family

Foundational

Intel® Technology

Market Leaders in Storage,

Networking, and Computing

Foundational Intel Technology at

the Core of all Solutions

Cooperatively Developed Offerings:

Products, Services, and Solutions Deep Technology Alignment

Shared Vision

Joint Venture: VCE Coalition

Integrated Routes to Market

Cisco Confidential 35 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

Thank you.

Intel, the Intel logo, Xeon, and Xeon Inside are trademarks or registered trademarks of Intel Corporation in the U.S. and/or other countries.

Cisco Confidential 37 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

UCS Market Share Growth X86 Server Blade Market Share Q1CY14

1 Source: IDC Worldwide Quarterly Server Tracker, 2014Q1, May 2014, Vendor Revenue Share

# 1 in USA (41%) 1 # 2 Worldwide and growing 39% YoY1

UCS momentum 33,000+ Unique Customers 15,500 Repeat Customers

UCS # 1 in Only Five Years

0.0% 10.0% 20.0% 30.0% 40.0% 50.0%

Sugon

Oracle

Others

Huawei

SGI

Fujitsu

NEC

Hitachi Ltd

Dell

IBM

Cisco

HP

UCS # 2

with 26.3

%

Wo

rld

wid

e

0.0% 10.0% 20.0% 30.0% 40.0% 50.0%

Fu…

Or…

Ot…

SGI

IBM

Dell

HP

Ci…UCS # 1

with

40.9%

US

A

UCS with Intel® Xeon®

processors

Cisco Confidential 38 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

Vblock Systems: The Fastest Path to the Cloud Foundation for the Next Generation Data Center

Cloud

Management

VCE VisionTM

Virtualization

Compute

Network

Storage &

Backup

OPEN Market Leading Components

Engineered, Factory Tested Physical and

Logical System Builds

Simplified Management With Choice Of Management Tools

Single Support

UCS with Intel® Xeon®

processors

Cisco Confidential 39 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

Moving Large Data Sets at

High-Speed With 1.5Tbps/Slot Performance

HIGH-PERFORMANCE

APPLICATIONS AT

SCALE From Multiple Data Centers

to a Central Location Within Short Backup Windows With

10G FCIP

REPLICATE/BACKUP

LARGE DATA

Replicate Data For Low-

latency Applications Across DCs With IO Acceleration

(IOA)

MEET SLA SIMPLIFIED DATA

MIGRATION

Bringing It Together for Your Storage Networks

MAN/WAN

MDS 9250i MDS 9250i

Business Continuity/

Disaster Recovery

FC

FCoE

FC

FCoE

Tapes/VTLs

Nexus 7000,

6000, 5000

Server

s

Inexpensively Refresh

Heterogeneous Arrays with Data Mobility Manager

1 2 3 4

Need Script

UCS with Intel® Xeon®

processors

Cisco Confidential 40 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

Unified Management Extending Benefits of UCS Manager to Rack Servers

• A major market transformation in unified

server management

• No management barriers between blades and

rack optimized servers

• Extending fabric computing to rack

optimized servers

• Add capacity without complexity

• Unified Management

• A Single Unified System • For Blade and Rack Servers

UCS Manager

Service Profile: HR_App1 • VNIC1

MAC: 08:00:69:02:01:2E

HR_WEB_VLAN (ID=50)

• VNIC2 MAC: 08:00:69:02:01:2F

HR_DB_VLAN (ID=210)

• HBA 1 and 2 WWN: 5080020000075740

WWN: 5080020000075741 VSAN ID: 12

• Boot Order: SAN

• BIOS Settings: Turbo On Hy perThreading On

B-Series

Blade Servers

C-Series Rack

Optimized Servers

UCS Service Profile Unified Device Management

Network Policy

Storage Policy

Server Policy

UCS Service Profile Uni fied Device Management

Network Policy

Storage Policy

Server Policy

UCS Service Profile Uni fied Device Management

Network Policy

Storage Policy

Server Policy

UCS Service Profile Uni fied Device Management

Network Policy

Storage Policy

Server Policy

UCS Service Profile Uni fied Device Management

Network Policy

Storage Policy

Server Policy

UCS Service Profile Uni fied Device Management

Network Policy

Storage Policy

Server Policy

Cisco Servers Pow ered by the Intel® Xeon® Processor Family

UCS with Intel® Xeon®

processors

Cisco Confidential 41 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

Cisco UCS Central Simplifies Operations at Scale

UCS Central ADFADFA ADFADFA ADFADFA

Data Center 1 Data Center 2 Data Center 3 Data Center 4

UCS Manager

ADFADFA ADFADFA ADFADFA

UCS Manager

ADFADFA ADFADFA ADFADFA

UCS Manager

ADFADFA ADFADFA ADFADFA

UCS Manager

ADFADFA ADFADFA ADFADFA

• Unifies management of multiple Cisco

UCS® domains and thousands of servers

• Centralizes global policies, service

profiles, ID pools, and templates

• Simplifies global operations with

centralized inventory, faults, logs, and server consoles

• Foundation for efficient global

administration, high availability, and workload mobility

• Built on Cisco® UCS Manager

technology; combines local performance and tiered control

• Model-based API for large-scale automation and integration

UCS with Intel® Xeon®

processors

Cisco Confidential 42 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

Vblock Solutions

Vblock Systems Are Optimized To Deliver World Class Performance And

Time-to-market For Mission Critical Work Loads.

Acceleration Suites

Messaging ERP Virtual Desktop

Collaboration Database

UCS with Intel® Xeon®

processors

Cisco Confidential 43 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

1,000s 100s 10s 0s IoE Scale 10,000s

Today’s IT Model: Heavy on Operations No Time or Investment in Anything Else

Simple Difficult Complex and Tedious Impossible

IT Operations Enabling

Innovation

UCS with Intel® Xeon®

processors

44 EMC CONFIDENTIAL—INTERNAL USE ONLY EMC CONFIDENTIAL—INTERNAL USE ONLY